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johncobb3

@johncobb3

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CEO & Co-Founder @VuePlanner | Video Advertising Senior Exec | Contextual Targeting Leader | Brand Safety & Suitability Expert | Data-Driven Targeting Innovator

Los Angeles, CA
Joined April 2008
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@johncobb3
johncobb3
2 years
More #DigitalCreators are experiencing change, but you know what? That is generally how it is to start and continue to run a #business. It would usually be best to keep yourself from feeling discouraged. @TechCrunch #Branding
techcrunch.com
There are a million reasons why startups fail, and there are only a few reasons why they succeed.
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@johncobb3
johncobb3
2 years
Even if you choose not to partake in #UGC, there are a plethora of other ways you can take upon yourself and your team to help push your #brand forward, increasingly closer to your #TargetAudience. Keep an open mind. @forbes #VideoContent
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@johncobb3
johncobb3
2 years
The #people behind the world’s most engaging #audio #content, who work so hard every day to create value - are an important part of what it means for the industries of today’s ever-evolving world of entertainment. Here’s some inspiration. @THR #Creators
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hollywoodreporter.com
Newcomers like Audie Cornish and Ben Shapiro join the list of on-air and off-air power players helping the medium overcome its growing pains.
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@johncobb3
johncobb3
2 years
Your #audio content matters. If you are hooked at the moment in creating the best possible audio, such as #podcast episodes, you’re likely on the right track. Social media platforms like #TikTok are huge when it comes to this. @verge #CreatorEconomy
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theverge.com
American Public Media confirmed that its multiyear partnership with Audacy will end in August.
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@johncobb3
johncobb3
2 years
For example, if you disagree with a certain #strategy, let others know. When it comes to #marketing, this is especially important. Marketing is the fabric here. Your business may find it much more difficult if you ignore it. @HarvardBiz #Leadership
@HarvardBiz
Harvard Business Review
2 years
Five strategies to help you figure out what to say when you can’t be fully transparent with your employees.
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@johncobb3
johncobb3
2 years
I think this may just be the beginning for #ShortFormVideo content and their corresponding platforms. They definitely had a strategic plan going on for #Shorts, which may pay off even more due to what’s going on in #Hollywood. @TechCrunch #DigitalCreators
techcrunch.com
Google said today that more than 2 billion logged-in monthly users are watching YouTube Shorts — up from 1.5 billion a year ago.
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@johncobb3
johncobb3
2 years
As for #MediaBuying, due to what’s occurring, it appears there are companies out there striving to give it all a pause until they have a clearer understanding of what could possibly happen next. What could the rest of this year bring? @Digiday #TV #Ads
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digiday.com
As Hollywood’s actors' and writers' strikes continue, media agencies and experts expect to see the impact across retail media, influencer marketing and CTV inventory.
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@johncobb3
johncobb3
2 years
I’d like to dedicate this to the #creators out there. There are few things more important than delivering what is most #valuable to not only your intended #audience but also to each and every individual who comes across you. @HarvardBiz #CreatorEconomy
@HarvardBiz
Harvard Business Review
2 years
"Where the body goes, the brain will follow."
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@johncobb3
johncobb3
2 years
I see #AudioContent becoming more popular. Do you see the same thing going on? Now, publishers are starting to prioritize a higher standard of work on fewer podcasts and finding success. I think this is a good thing. @Digiday #Podcasting
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digiday.com
Some publishers are finding that reducing the number of shows they’re producing is helping to grow their listeners and revenue.
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@johncobb3
johncobb3
2 years
Things may be #changing. For example, many physical books have moved over to becoming digitized - and now, we’re looking at the increasing popularity of working as a #DigitalCreator vs. the traditional go-around. @washingtonpost #Creators
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@johncobb3
johncobb3
2 years
It seems that #streaming platforms are going all out with this trend. After all, a significant amount of money is being invested. Therefore, the timing of your actions could be crucial. It's important to make sure you're doing things at the right moment.
adweek.com
While many brands will still focus on awareness, a growing number of advertisers are looking to take advantage of CTV’s ability to drive measurable, full-funnel results.
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@johncobb3
johncobb3
2 years
This is a big number. Even right at this very moment, you could go on platforms such as #ApplePodcasts, for example, and see so many different #episodes that point to so many different topics…to the point of seemingly no return. @YahooFinance #Podcasting
finance.yahoo.com
North America emerged as the most significant global podcasting market, with a 54% market revenue share in 2022. The rise of the regional market has been spurred by the widespread use of digital...
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@johncobb3
johncobb3
2 years
#Partnership strategies for #ContentCreators always seem to be changing, which makes the landscape all the more exciting. Not to mention, so are the various platforms that help advance these efforts - such as YouTube and Instagram. @forbes #Collabs
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@johncobb3
johncobb3
2 years
With the popularity of short-form content and people's short attention span, this is a really interesting move for #YouTube. This seems like a win for creators.
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theverge.com
Just long-press the video.
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@johncobb3
johncobb3
2 years
There’s a lot you might do with #podcasting. You could go one way, or potentially another. It’s up to you. As long as you understand your intended geographic #audience in the best way possible, you may be better off. @BenjaminKepner #DigitalContent
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theverge.com
Audible tapped Rachel Ghiazza to run global content
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@johncobb3
johncobb3
2 years
Now this is a fascinating direction for a brand to take. When we think about #music today paired with #advertising, we generally tend to think about ways we can use it in short-form #videos, podcasts, etc. It’s evolving! @kristinamonllos
@Digiday
Digiday
3 years
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs.
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@johncobb3
johncobb3
2 years
While it is suggested that the popularity of #CTV will once again rise in later months, there are still executives that aren’t exactly at a 100% confidence level. Only time will tell. Ensuring the safety of a #brand is at play. @antoinettesiu
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digiday.com
Some CTV ad spending might be facing slowing growth since rising throughout the pandemic — but agencies are expecting this to bounce back later in the year.
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@johncobb3
johncobb3
2 years
#TV could do a lot for someone. Of course, there is a lot that could potentially go wrong, too. It’s all a matter of perspective - sometimes, at least. Anyway, enough of that. Have you thought about what sparked your #interests? @HarvardBiz #VideoContent
@HarvardBiz
Harvard Business Review
3 years
What you observe when you’re young affects how you behave when you’re older, and that includes the professional decisions you make. https://t.co/1xuOuRQvVs
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@johncobb3
johncobb3
2 years
There is a lot of change going about in the #streaming world, and it’s looking like Canada has already gone through much of it. So, what happens next? What do you think this could mean for the future of streaming? @aaroncmok
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businessinsider.com
The removal of the 'basic plan' may signal Netflix's move to boost sign-ups for its advertising tier, which seem to be fairing well in Canada.
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