iamgalba Profile Banner
Ruslan Galba Profile
Ruslan Galba

@iamgalba

Followers
3K
Following
3K
Media
689
Statuses
5K

AI x Marketing. Fullstack engineer x Data analyst x Performance ads operator on Google/Meta since 2014. Founder @ https://t.co/5C9lrfQ6PC. $1B+ in attributed revenue

Los Angeles, CA
Joined January 2010
Don't wanna be here? Send us removal request.
@iamgalba
Ruslan Galba
2 years
Why you shouldn’t work with me or my agency? Over the past decade, we've learned a valuable lesson:    Tegra (or any other performance marketing agency) is not a fit for most brands.   That's because our services are built to accelerate brands with high unrealized growth
3
1
16
@karpathy
Andrej Karpathy
1 day
@code_star I heard Gemini 3 answers questions before you ask them. And that it can talk to your cat.
238
152
4K
@iamgalba
Ruslan Galba
2 days
X can be quite toxic place. @BrandLongo I’m up for a discussion if you decide to have a grown up convo, instead of just blocking people
0
0
0
@iamgalba
Ruslan Galba
2 days
@BrandLongo To be honest ROAS flexing doesn’t do any good in our industry. What if this screenshot is seen by an owner of supplement brand? He will think “oh my team suck”. He goes to you to manage their ads. Would you achieve 17x or even 3x on cold acquisition for average supplement
2
1
3
@iamgalba
Ruslan Galba
2 days
@iamshackelford Good points. We came to the aame conclusions with @andreilunev over the years how we structure our team and processes. 1. In chat with clients on Slack every day. Weekly reporting at that level of communication (especially templates) looks almost redundant. 2. Meeting outside
0
2
4
@andreilunev
Andrei Lunev, PhD
4 days
@iamgalba is dishing out great google advice (@TaylorHoliday taught me this term 😁) https://t.co/k4dc8oLkx6
1
1
3
@iamgalba
Ruslan Galba
5 days
@CJSlattery @CJSlattery Yes, I agree. But. We just discussed that the other day with the client (which happen to be also a good friend of mine): - Talent wants good compensation. Which fixed salary full-time job limits. While good performance team (agency) share % of success. And due to
0
1
0
@iamgalba
Ruslan Galba
5 days
Non-obvious truth. 2-6% CC cash back on ad spend is easily covering performance marketing team costs. Or lift your real ROAS. Whatever you prefer. Here is the list of the best ones (some you can negotiate better) from bottom to the top: 8. Bank of America Business Advantage
@DandiG_
Dan @ AdRevival.io
6 days
NEVER get a Meta credit line You’re leaving a SHITTON of money on the table Get a credit line from Slash/Flex (+ they can offer you better, 60-day terms) Or from your bank (& farm AMEX/Chase points) Earn anywhere from 2-6% cashback on your spend Out of thin air
0
0
2
@iamgalba
Ruslan Galba
5 days
For some, in-house is the way. But @CJSlattery brings very valid points. Talent is the moat.
@CJSlattery
Collin Slattery
7 days
Too many people think agencies are bad value, and it is better/easier to just in house. If this is you, you're wrong. Here's why: 1. The team. Hiring quality people in marketing is brutally hard. I hired a senior PPC person last month. We had 1,000 applicants and the person we
1
0
1
@iamgalba
Ruslan Galba
5 days
Might be retarded question. But why people still break down posts into threads on X? What’s wrong with just one long form tweet?
0
0
0
@iamgalba
Ruslan Galba
6 days
Still launching a couple of ads a week and calling it testing? You’re playing small. - Launch hundreds, better - thousands of ads every week. Let AI write the copy, generate the visuals, and remix angles until something hits. Speed kills mediocrity. - Spin up multiple
0
0
0
@iamgalba
Ruslan Galba
11 days
@blvckledge Works great with the same GMC product IDs as well if used for angles discovery. Here is breakdown of pros for both. - Rewritten feeds with the same product IDs: Sales data accumulates from 5-10 angles (titles, descriptions, product highlights) from different product feeds
4
1
2
@iamgalba
Ruslan Galba
4 months
Hiring a good marketing team should cost brands nothing. Absolutely 0. Added value of hiring the right team should always be more than the cost of the retainer or % of ad spend. We believe that wholeheartedly with @andreilunev. Every month you wait, you’re: - leaving
1
1
6
@aryehMaxx
Maxx Blank 🐳
4 months
Since founding Triple Whale, I've personally met with over 5,000 ecomm brands, and seen benchmarks data from another 25,000 more. Here are the 5 truths I've seen from the TOP performers. Operators bookmark this👇
26
38
624
@iamgalba
Ruslan Galba
5 months
Any idea why DTC X is full of Meta ads content and literally none of actionable Google ads scaling? Point me if I’m wrong. But looks like an opportunity
0
0
3
@iamgalba
Ruslan Galba
6 months
Presell pages aren’t magic. They’re method. But if you want to turn cold clicks into warm leads. They’re your unfair advantage. Want more breakdowns on high-CR landing pages? Hit follow. I’ll drop an examples of the best LPs later this week.
1
0
0
@iamgalba
Ruslan Galba
6 months
Key: Test everything. Don’t just swap headlines—run full campaign variants. 100+ conversions per test = statistically valid results.
1
0
0
@iamgalba
Ruslan Galba
6 months
Stats: •Email traffic CR: 19.3% (77% higher than paid search) •Waitlist signup CR: 2–5% (up to 60% for optimized pages) •Small tweaks (like form field order) = +44.7% CR
1
0
0
@iamgalba
Ruslan Galba
6 months
Problem-aware LPs = empathy first, pitch second. Example: •“Overwhelmed by Content Chaos?” (Content Marketing) •“Losing Sleep Over Cash Flow?” (SMB Finance) These pages speak to pain, THEN offer the solution.
1
0
1
@iamgalba
Ruslan Galba
6 months
Listicles = structured, snackable value. Example: •“5 Reasons the Mini Le Plein Makes the Perfect Gift” •“7 Reasons You Need an Ekster Wallet” Listicles convert because they’re easy to scan and hit multiple pain points.
1
0
0
@iamgalba
Ruslan Galba
6 months
Advertorials = editorial-style persuasion. Example: • “How Jane Lost 30 lbs With This Simple Trick” (Health) •“Ex-Goldman Analyst Reveals How to Earn $1,000/mo” (Finance) Both blend storytelling + subtle CTA = higher CR.
1
0
0