RT @EchelonnPtyLtd: Don't let Google run your ads for you. Go into your account settings and disable "Apply ad suggestions.". Otherwise, Go….

portugal w/ @filippocvroli . training the next round of echelonn media buyers. tip for all the agency bros, train > hire. you can poach or post job ads sure but the best ROI we’ve seen is training from zero. people you invest in from scratch are ten times more loyal more

“take a photo for LinkedIn bro”

google ads dashboard, slack, gmeets, stoney restock, surprise merc drop-off to mum, 225 on bench. productive monday

if you don’t trust your team, you won’t scale. simple. every time you micromanage, jump in the weeds, second guess your people, you’re training them to rely on you. you kill their confidence and burn your own time. your job is to build the machine, not be inside it 24/7. hire.

RT @EchelonnPtyLtd: Your ads fail because you don’t:. • Hook the reader in.• Focus on their problems.• Appeal to their self-interest.• Tell….

“we can’t rank #1 or get our products showing”. less than two months later, client ranking #1 across multiple SKUs

youtube TOF ads are printing for our clients. and it's still MASSIVELY untapped. we helped a nutrition brand generate $1.2M with a 4.35X ROAS from YT alone. i put together a breakdown of the best-performing yt creatives we’re running in 2025. the exact formats we use to scale

This framework lays out the big picture. But the specific steps depend on your setup. See which phase you’re in & what you can implement. If you want us to audit your account and provide a personalized roadmap to scale, click the link below.

A few ideas for you to experiment with:. - Bidding on competitor keywords.- Launching New video ad creatives.- Using sales page/quiz funnel for prospecting campaigns.- Targeting upper-funnel keywords (e.g, “Top 10 [Product]”, “[Product type] benefits”, etc).

7. Test new audience segments. While scaling, put 80-90% of your budget towards making proven campaigns work as hard as possible. Reserve the remaining to experiment with new customer segments.

6. Scale with push-pull sprints. We scale our campaigns in push–pull cycles:. - Push budget by 15–20% where performance data supports it. - Sharpen targeting, refresh creatives, refine bid strategies, and eliminate the poor performers. - Repeat the cycle.

5. Smart strategies to extend ROAS. We also introduce a few tactics to boost sales:. - CSS partners to lower Shopping CPCs.- Feed duplication to test Shopping Ads.- GMC promotions for better CTR.- A/B tests on creatives, landing pages, keyword match types. Over time, these.

4. Develop cold traffic funnels. Next, we launch TOF campaigns to build awareness and expand our reach. - YouTube Ads.- Demand Gen.- Search campaigns targeting informational keywords, directed to an advertorial. Build and test these campaigns regularly.

3. Set up a scalable campaign structure. Next, we restructure the account into two clear segments:. - Branded campaigns: Branded Search & Branded Shopping.- Non-branded campaigns: Dynamic Search Ads, Prospecting Search, PMAX, Wall Shopping & TOF campaigns (more on this later).