We all assume that hidden search terms waste money, but I wanted proof. So I analyzed $20 million in spend, 14 million clicks, across 933 campaigns to see for myself. Turns out they do and to a staggering degree! For every $1 in ads you buy, Google siphons $0.85 in forced

Has anyone found the experiment tool in Google to be pretty useless recently? It is always underperforming now, even when things are exactly the same. We have a client spending a few hundred thousand a day and the experiment tool has been woefully inadequate for testing.

It’s taken over a year and lots of delays but the first shipment is on the way.

Offer out to another senior PPC team member with 11 years of experience. Our average tenure on the PPC team is 10 years. And it’s hard to find people who have been doing it this long who still have the fire. But we continue to do so. There isn’t a better team on planet earth.

The conditions are all there for 2025 to deliver a brutal BFCM. Margins are thinner this year. With tariffs squeezing COGS, brands don’t have as much room to play with discounts as in past years. Not to mention that economic headwinds are dragging down consumer confidence.

Had my final x rays. Arm is fully healed and no limitations! Let’s fucking go!

As we live through this spot in the AI hype cycle, I want to remind everyone that the same people who are tweeting about AI now were talking about Crypto and NFTs 4-5 years ago. They would have been hyping STRONG nodes to you when the coin was $800. The people actually printing

Despite what Twitter makes it seem, running a business isn't all winning. Tariffs cut our topline by 40% from our April high by July 1st. I had to cut the business a $150,000 check. It's all fun and games when it's up and to the right, but it's a whole different game when you

I was in an interview with a potential employee and asked if they had any reservations about the role. They paused for a moment and said: “It sounds like you have very high standards.” They’re right. At Taikun, every single employee would be the #1 employee at almost any

The single worst thing about running a remote business is the number of bumbling government agencies I have to deal with. We have employees in 7 states which means I have ~25 different government agencies the business has to interact with.

There's nothing, because I don't have inside access to their data, so I have no idea what is actually working or not and neither do any of these threadboi clowns. Stop engaging with this trash!

I spent 20 hours analyzing HexClad's full advertising funnel and here are some actionable insights you can take away...

Don’t know how long I’m going to need these but we going OG

Link to the full post here:

The part of the iceberg you see above water gets all the attention. That’s branded search, retargeting, even email. Clean attribution. Clear conversions. Easy to give credit to. But everyone knows that most of the iceberg is under the surface. The middle layer is non-brand

Jess and his team are one of the absolute best in the business!

Who's going to be around NYC for Beanstalk and wants to chill?

Who’s in your BFCM war room? BFCM isn’t the time to “see how it goes.” You need the right people in the room, clear roles, and the ability to make data-backed decisions fast. The MVP: Meta media buyer: This is the most important person during BFCM. They’ll be making intraday

Last night in London… for now. Most people bring home keychains. I brought home keys. I’ve needed a summer home base for a while, and I found it in London. Was amazing to spend time with @PhilKiel and the rest of the UK team!

When a brand hires an agency, they instantly tap into what’s basically a million-dollar payroll working on their account. Not full-time, of course but that's actually a good thing. The law of diminishing returns is at play here. The more hours one person spends on a single