People keep wondering how many more years of AI slop we need to endure before things get better. My answer in a nutshell: This is the slop era, and it's forever. Something new drops, and 10 companies ship a version of it by the end of the week. Everyone's stack looks the same.

My first month with the brand is in the books. The deets: MER: 0.72 Unique Creatives Launched: 51 LPs Tested: 5 Offers Tested: 2 Account still struggling with high CPMs in the $50s and $60s. Somewhat expected because Meta needs to figure out who our market is, but it still

Six hours. That’s all it took for a small business to get slammed with a 50% tariff. Elana Woldenberg Ruffman, VP of Marketing and Product Development at @hand2mind, shares how “emergency” tariffs forced her team to sprint across continents to make a children’s toy—only to be

Hey @oliviaakory do you guys have aggregated data on nonbrand search or nonbrand shopping by any chance?

So many of y'all overthink performance tracking. All you need is a Google Sheet. Source: Me, and the multiple 9 figure brands we work with who literally only use a Google sheets workbook.

The three creative formats I’d use to launch a new product 👇

You can lie with numbers, but numbers never lie. This is one of my favorite sayings, and I think it is a critical concept for everyone to understand. In essence, it is very easy to choose what numbers you share to tell a narrative that is completely untrue. Time windows

Too many people think agencies are bad value, and it is better/easier to just in house. If this is you, you're wrong. Here's why: 1. The team. Hiring quality people in marketing is brutally hard. I hired a senior PPC person last month. We had 1,000 applicants and the person we

I don’t want to say match types are meaningless… but they definitely need a rebrand. Broad matches to anything, phrases matches to almost anything, and exact matches to most anything.

With the screaming nemesis ban, I do think it would have been better to errata it so that the no life gain didn’t persist after it died.

Watch Twitter: I am looking for a specific watch, a slightly older Chopard Happy Diamond variant, and it's been a struggle. Where should I be searching?

Max one of the few people I can recommend working for. Team is legit. In fact, I’ve referred people who work there and they’ve found it to be a great experience!

Time to unleash the wonders of capitalism on the NYC housing market.

Ambulance chasing lawyers are the scum of the earth and every single one should be disbarred.

I voted for Zohran last week. I grew up in NYC. I went to one of the specialized high schools as he did. He wasn’t my first choice in the primary, but a few things can be true. 1. He seems like a good person who is willing to listen and change his positions. We’ve seen this on

Does anyone know if there's a way to save settings on Amazon for return eligibility? My 90 year old grandmother ordered something and is trying to return it and it's $70 for return shipping. I want to set it up so she only sees things that are amazon-sold to avoid this

Tomorrow @NotZainAgain and I are going to do something that the vast majority of the DTC community doesn’t know how to do: have fun and drink. We’re going to talk shit about SaaS and build a joint course.

I still remember when we hit the $10k spend over 90 days to qualify for being a badged Google partner. I think that was 2015. A full 5 years into my journey as an entrepreneur. Back then, it was just me. We’ve come a long way since then. I pulled this data to include in a deck,

Phil has been absolutely cooking!

Nothing irritates me more than massive subway delays.

Wrote this last week but @SeanEcom jumped on this before I could get the graphic done but... ROAS and scale are inversely correlated, and the relationship isn’t linear. The higher the ROAS requirement, the smaller the ad inventory you can leverage that delivers your target. The

Kind of amazing that I didn’t play competitive magic in like 18 years, and this is the year I chose to come back in