Collin Slattery
@CJSlattery
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Google Ads & Facebook Ads pro & founder @taikundigital. Running ads since 2009. Let's talk ads!👇
Joined May 2010
I created a 20,000 word guide on how I setup Google Search Ads. Instead of being a douchebag and going for engagement boosting, it’s free and here for you to read with no follow or gatekeeping at all. Enjoy! .
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@darrenrovell @StephenCurry30 She's vastly more articulate than the president of the United States.
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@ACLU This is reprehensible. The accused deserve due process. Period. Shame on you ACLU. The kangaroo courts that take place on campus are the very definition of violation of civil liberties.
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@menhguin That’s barely above average for Stuy. 😂 . I think the year I graduated our average SAT was 1490.
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@JeremiahDJohns I shattered my humerus 3 weeks ago and needed surgery to fix it. Freak accident. And after surgery I sat there thinking about how for most of human history this was an injury that maimed someone for life and possibly killed them. Medical science is amazing.
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@AOC I’m a huge fan, and I love what you’re doing, but quoting Peron (even though they’re good quotes!) is not a great look. The Perons really wrecked Argentina and the country is still a mess today because of it.
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@mateosfo Sounds like another good reason to live in urban environments and take mass transit.
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@inductionheads @opinonhaver 8 million people live their whole lives here. You contribute next to nothing to the overall economy.
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@chriscantino I downloaded it back in February and have never used it. I cannot fathom having time for something that isn’t on demand and asynchronous.
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@Eric_Erins Awful lot of people in the comments who never had to deal with a cabinet with only one working hinge and it shows.
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@AsadFromNYC 5 minute bike ride, 15 minute subway ride, 20 minute walk. Exactly the car trips that congestion pricing is supposed to stop. He could also take a taxi for $10 if it’s raining and he’s feeling lazy. Then he doesn’t even have to worry about parking!.
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@ActuallyMaxton @careyxcarter @zedonarrival Could of told you everything you needed to know when they put “esquire” in their Twitter handle 😂.
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If corporations were actually people, what @united did to Dr. Dao would be felony assault and they'd be going to prison. #NotPeople.
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@Ian_Gay_briel Only time scooping a bagel is acceptable is if you’re having a big ass sandwich on it to help with sliding. And even then… just enjoy the ride.
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@nycsouthpaw Who doesn't hang posters of buff shirtless men above their bed for unrelated political positions?.
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@sam_d_1995 Just goes to show you that politicians need to stop listening to the loudest crybabies and just do the things that are good.
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@TVietor08 It's like "gypped." A word that is common and most people have no idea is racist but is.
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It's bitter pill time. My recommendation for someone looking to start or scale an agency in 2025 is: Don't. Running an agency is not for the faint of heart. At scale, the cashflow is great. Getting there is an absolutely miserable slog. I started with $300/mo clients, and.
AGENCY OWNERS: If you could give any advice to an agency trying to scale, what would it be?.
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@hydromerchant @JoelRenkema @HeatherTDay @taylorsschumann We have a 8ft one of these. Perfect for all tasks.
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@jacobinfante24 Eberflus was a problem and they wanted to pretend that getting rid of Getsy was going to be enough.
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@twentysides @kathbarbadoro But your beer is gonna be $7-$8 basically no matter what unless it’s a total dive and then it’ll be $6. You want to drink cheap you go to a Thai/Chinese restaurant and pound Tsing Tao or Singha for $4 each.
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@andruyeung Coffee legit is $8. My local coffee shop for a large cold brew it's $8. And I'm in a whatever area of Brooklyn. It's not lifestyle creep, it's just the cost of living in NYC. Sure, you can eat PBJ every day for lunch, never get a coffee, take the subway 100% of the time, and.
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@leoshatrushin1 @AndyMasley You can’t get good durian in the west. It doesn’t ship. My GF’s mom who grew up eating Durian legit won’t eat it in the US. She’s always thrilled to go back to Asia so she can eat it again. I also had it in Vietnam and loved it but can’t even touch it here.
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@GovMurphy It's our state, and we can do what we want. Don't like it? Don't come. Or take the train like you should be anyway.
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Real talk. Entrepreneurship is hard. Insanely hard. In 2018, I had $48.55 combined in my bank accounts. I'd just been stiffed from my largest client, and most of my other clients were 30+ days late on their invoices. I was living off of CCs and missing payments. This is the
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@dave_bfr The same way the yards didn't matter before the hail mary. Just an absolute clownshow.
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Shoutout to the small advertisers. The agencies and freelancers working with the brands spending less than $30k a month. Less than $10k a month. You're doing it all on hard mode. It is so much harder to make things work at $10k a month than it is at $100k a month. $100k a month.
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@shagbark_hick Pretty self evident based on the fact that only 700k people live there. If people wanted to live there, more people would live there.
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Biggest mistake as a business owner this year: bringing clients into slack. Time on comms with clients has increased 4x on average with no actual benefit. Just more talking and less time on accounts.
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@lilbabygandhi Every time I’m in Europe I’m sitting there saying the serenity prayer as I wait 30 minutes for them to come by and take my order, 30 minutes to ask me if I want another drink and 30 minutes to bring the check.
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I hate the amount of competence that GA4 robbed from me. It's not even that I think it's a terrible platform, it's that it took thousands of hours of expertise and knowledge where I could do literally anything I wanted and replaced it with me having to Google answers for 90% of.
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I don't want to hop on a call to discuss pricing. Just tell me your fucking prices.
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Andrew Tate is a virulent misogynist. He’s an objectively heinous person. We can learn about marketing tactics without featuring someone like him. And the fact that it’s almost all men in the comments speaks volumes about why lots of women don’t feel welcome in DTC.
Want to know the affiliate strategy of indicted rapist and sex-trafficker Andrew Tate?. Well you're in luck because @mrsharma and @workweekinc have delivered it to my inbox. Seriously, why are marketers so obsessed with this misogynist? It's gross. Immediate unsub.
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If you need ads that require no f#@king assets, this is the series for you. We start off with a staple: Us Vs. Them. All you need is a photo of your product, a competitor that people recognize that you can allude to or outright call out if you want to be super aggro, and
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I've now created a calendly link for all those people trying to sell me on their thing. It's $300 to book the meeting.
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@LouiseMensch That's insane. There's no way someone on a diplomatic passport would get that unless specifically targeted.
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@Sola_Requiem @Seanfucious Judging by your use of copulated, I don’t think you have too much to worry about.
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@mattyglesias While there is a lot of bad faith, I think there's plenty of legitimate objection to her statements, which are definitely racist. I am VERY liberal, and I canceled my NYTimes subscription in protest over this. Racism is never okay.
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@danpfeiffer It is truly truly astonishing how depraved one party is. Everything they've done since Trump took office needs to be wiped out. All the courts need to be expanded to fix this. All the laws need to be undone. All the regulations put back into place. Everything.
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@ramit Even the healthiest 65 year old version of yourself will not be as healthy as you are now. Enjoy life when you're young and able to enjoy it. Save for retirement, but have fun with the rest of it. You never know when life is going to retire you.
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Let's talk landing pages for DTC! Hope you'll all settle in for a little 🧵. This is inspired by a chat I had with @ashvinmelwani the other day. If you're not using dedicated landing pages you're leaving money on the table. Here's an almost 9% conversion rate in beauty.
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I am going to be publishing some absolute bombshell data on Google Ads here soon. We've analyzed tens of millions of Google Ads spend, and we have hard data on performance that'll make your jaw hit the floor. I am absolutely astounded.
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I fired an agency today. I made an analysis when I hired them on a projected ROI, it didn't work out the way I was hoping it would, and so we will no longer be working together. It happens. I don't think they're a scam. They weren't trying to rip me off. It just didn't work.
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We are having hard conversations with clients around tariffs right now. We have a client who we helped to double last year. He was set to double again this year to a mid 8 figure business. He employs over 10 hardworking American citizens. He has some margin left over for.
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Who's ready for a little Google Ads thread? This is for my DTC fam, and if you're looking to maximize your return on the easiest low-hanging fruit. Brand Search. Yes, you're probably doing it. You're also probably doing it wrong. Get conversions for the cost of clicks.
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@c46137 @cvangeezy @Juleidys @keithboykin And the companies like mine that have contractors as their clients.
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@kpottermn Not going to inconvenience myself with going to the DMV until this shit is actually live.
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@paulkrugman The CHIP funding is nothing. The degree of hostage taking by Republicans cannot be continually rewarded. And it is. EVERY time.
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@NBCNews @Chronotope @kwelkernbc HQ photographs going to be very helpful in convicting all of these folks to very long federal prison sentences.
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@FrimetG @MenachemAni Antisemitism is the only bigotry that's embraced on both the left and the right.
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Oh look, more agency hate. If I were to say “DTC businesses almost always make shit products at insane markups to make up for being terrible operators” I would get a lot of shit. You call all agencies scammers though and you get attaboys. 🙄.
Agencies are almost always a total scam. Leeches on the profits of your Ecom business where profits are miracle if they exists at all. No reason to hire ANY agency before 300k per month.
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@maxdubler New builds are supposed to pull high income earners out of older housing stock. No reason rich people in NYC should be competing to live in 50 year old buildings with no amenities. THAT is what is supposed to be the affordable housing. Not the new building with a pool.
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@BrickVersetti @aaronAcarr Sounds like you literally don’t know anyone. I don’t know a single person who hasn’t dined in one at least dozens of times, but then I also have friends and live in NYC so….
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Every time I log into GA4 I am enraged. I hate nothing more than wasting time, and Google flushed thousands of hours of my time down the toilet with their clunky piece of shit.
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@erichmcelroy @RoguePOTUSStaff When this all goes to shit, he's going to find himself in prison too.
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@funkster1025 @paulkrugman And it has broad support and should not be allowed to be used as a hostage. Republicans take hostages and Democrats completely cave EVERY time. Every. Single. Time.
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@sondraa Those of us in our 30s learning this movie is now a classic that a whole generation did not see is tough.
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@joemcginnissjr @jonathanalter @tombrokaw @JoyAnnReid There is no doubt. She is lying. Which is unfortunate because I like her. She could have just owned up to the rest of the posts instead of lying about it.
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Why does CPM matter when advertising? Because it's part of a larger ROAS equation. We can expand ROAS to this Formula: . ((1,000(Ad Spend/CPM)*oCTR)* Conversion Rate * AOV)/ad spend=ROAS. I hope you all with join me for this math thread #ppcchat.
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Update on the account FB account that a big agency took over and all they did was change the campaign names. They haven't verified the domain or setup and web events.
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@lxeagle17 If there's no reward for taking progressive policy positions there's no point in taking progressive policy positions.
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@realEstateTrent Biden speaking at radio city tonight I think. It's why I didn't go to the office and we moved our monthly boys night dinner to the village. GL!.
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Show me an evergreen Facebook ad that has run successfully at scale for months or years, and I'll show you a CS team that addresses comments on ads. Too many brands are ignoring comments on ads and blaming declining performance on creative fatigue or poor media buying.
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@the_transit_guy It took me an hour and 45 minutes in the middle of the afternoon last week to go from the NYC side of the Holland Tunnel to my apartment in Prospect Heights. (I met a client in NJ and had to take a car). Wish I could have paid $15 to cut that time in half.
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I couldn’t be more thrilled to welcome @PhilKiel as Taikun Digital’s new director of Paid Social. This is such a huge get for us. Most of you probably know me as ‘THE Google guy’. Now we've got ‘THE Meta guy’ joining us!. Phil is one of the absolute best Meta media buyers and.
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@bradford_hardin Honestly, don’t even see that many 2 year stints these days. Most people I look at are like:. 1 year.6 months.15 months.8 months.1 year.1 year.
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Finding the Post ID to dupe ads in Meta keeps getting harder. A hack:. 1. Preview the facebook post with comments.2. View the page source (ctrl + U).3. Ctrl + F and search for "subscription_target_id" .4. The number to the right of subscription_target_id is your post ID!.
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@kanhaic @dhh @jasonfried Was doing the same. I fully bought into the GaryV hustle-porn lifestyle and took 0 vacation in my 20s. Felt awful if I wasn't working at least 3k hours a year. Turned 30 this year and decided I wanted to live while alive. Took 6 weeks off. No regrets. Nothing fell apart.
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@TomForUtah @mattyglesias How dare candidates who aren’t going to win drop out and throw their support behind the candidate they align with better ideologically!.
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Life has a way of working out if you give it a chance. 15 years ago I attempted suicide. I was living in a $425/mo room without direct access to a bathroom. I was 150 pounds because eating was a luxury. My second bout of homelessness started after I left the hospital. There were.
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@Blake_Allen13 Walking away from hundreds of billions. The answer is and could only be one thing: the value it has as a tool of the state to influence and surveil American citizens.
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The number of people who say they’re making six figures in their profile who are applying for my entry level PPC position would blow your mind.
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