Marketers are excited about AI, but is it safe for your brand? On this week’s Decoding AI for Marketing, Hannah Elsakr of Adobe shares how Firefly is tackling safety + ethics while unlocking new creativity. 🎧 https://t.co/0PD225LEFr #TheMMA #AIMarketing

On #BuildingBetterCMOs, Doug Martin of @GeneralMills asks the question every marketer should: Do I really understand the customer? From building consumer muses to blending creativity with AI, it's a masterclass in connecting with audience. 🎧 https://t.co/qVWFy1daiN

#AI in marketing isn’t just hype, it’s ROI. #TheMMA + #Kellanova tested creative with AI, hit 83% accuracy predicting views, doubled performance, and lifted ROI 11%. And it's not stopping there - they’re scaling it across brands and channels.

#AI in marketing still starts with the basics: clear use cases, guardrails for risk, and a vision for value. Shiv Singh of AI Trailblazers breaks it down in this episode of Decoding AI for Marketing. 🎧 https://t.co/0PD225LEFr #AIMarketing #DecodingAI

We do market research for brands -- but what about for ourselves as leaders? On the latest #BuildingBetterCMOs, Stacy Hammond, CMO, @CharlesSchwab shares why self-awareness + feedback is your leadership edge. 🎧 https://t.co/A4EWJNznoa #MarketingScience #TheMMA

#TheMMA's work with #Kellanova proves #AI isn't optional. We built a model that doubled creative performance & boosted profit ROI by 11% -- solving the Wanamaker problem with science, not gut feelings. This is what it means to turn marketing into a quantitative business outcome.

The future of #AI in marketing isn’t one “agent to rule them all.” It’s orchestration. On #DecodingAIForMarketing @wadefoster of @Zapier explains how embedding AI into workflows drives scale without overhauling your stack. 🎧 https://t.co/BYf1jaG8UL

AI in marketing isn’t just about efficiency, it’s about effectiveness. Exciting to see the results of #TheMMA research with #Kellanova proving which creative drives results. Predictive #AI models that double performance are the future of marketing.

What if #BrandBuilding isn’t just about affinity, but about verifiable economic value? #TheMMA’s research shows that a brand campaign generating $100 in immediate sales can drive up to an additional $700 in sales over the following 9–12 months. #MarketingScience

“How are you perceived -- and does it match the value you bring?” In our latest #BuildingBetterCMOs, Stacy Hammond, CMO of @CharlesSchwab, calls it cheerleader leadership: knowing who you are, showing up with clarity, and empowering teams. 🎧 https://t.co/pJ7SLkaAXL #TheMMA

Too often, brand-building gets dismissed as “storytelling.” But the data says otherwise. I’ll share more insights later this week about how The MMA's research proves branding delivers measurable economic value -- not just awareness. #MarketingScience #TheMMA #BrandBuilding

#AI is redefining what a single marketer can do. In our latest Decoding AI for Marketing, @sandeep_menon shares how “supermarketers” use agentic AI to compress roles, speed tests, and unlock data --without losing the human touch. 🎧 https://t.co/0PD225LEFr #AIMarketing #TheMMA

Your real competition isn’t your rival -- it’s yesterday’s benchmark. #TheMMA's research shows the wrong targeting can be worse than none, but the right targeting, backed by brain science, can lead to 2–3x performance. The best marketers keep raising their own bar.

At #TheMMA Summit, one takeaway was clear: #AI is turning creative into a repeatable, measurable system. @digiday builds on this. The future is about producing the right content at speed, scale, and with systems that measure, learn, and optimize.

We often think the biggest threat is the brand across the street. More often, it’s the standard you set yesterday - and whether you can beat it today. Later this week, I’ll share why this mindset is critical & how we’re helping #CMOs push past their own best work at @MMAglobal.

Everyone wants #marketing transformation. But it takes more than willpower. The MOA model -- Motivation, Opportunity, Ability -- is the difference between progress and stalled effort. At #TheMMA, we help marketers activate all 3. Backed by data, frameworks, and results.

Revisiting my conversation on #BuildingBetterCMOs with Ravi Kandikonda, CMO at @zillow -- still one of the sharpest takes this year. We talked #AI, empathy, and why #marketing must sit at the intersection of product, customer experience, and business outcome. Worth a listen:

Everyone talks about transformation. Very few can actually do it. At The MMA, we’ve identified the 3 ingredients that make meaningful marketing change possible -- and what happens when even one is missing. More on that later this week. Stay tuned. #TheMMA #MarketingScience

At the start of the year, @shellypalmer joined us to discuss the #AI #marketing trends to watch. How did it all turn out? He was right, especially on #AgenticAI. Listen to see if you're on track with #AIMarketing trends: https://t.co/mmTxj2a7U5

#AI is no longer theory -- it’s delivering real performance. Research from #TheMMA shows campaigns using AI effectively are seeing 150% to 300% better results. But it’s not plug-and-play. You still need a clear strategy and marketers who can turn machine insights into action.