AI in marketing isn’t just about efficiency, it’s about effectiveness. Exciting to see the results of #TheMMA research with #Kellanova proving which creative drives results. Predictive #AI models that double performance are the future of marketing.

What if #BrandBuilding isn’t just about affinity, but about verifiable economic value?. #TheMMA’s research shows that a brand campaign generating $100 in immediate sales can drive up to an additional $700 in sales over the following 9–12 months. #MarketingScience.

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“How are you perceived -- and does it match the value you bring?”. In our latest #BuildingBetterCMOs, Stacy Hammond, CMO of @CharlesSchwab, calls it cheerleader leadership: knowing who you are, showing up with clarity, and empowering teams. 🎧 #TheMMA

Too often, brand-building gets dismissed as “storytelling.” But the data says otherwise. I’ll share more insights later this week about how The MMA's research proves branding delivers measurable economic value -- not just awareness. #MarketingScience #TheMMA #BrandBuilding

#AI is redefining what a single marketer can do. In our latest Decoding AI for Marketing, @sandeep_menon shares how “supermarketers” use agentic AI to compress roles, speed tests, and unlock data --without losing the human touch. 🎧 #AIMarketing #TheMMA

Your real competition isn’t your rival -- it’s yesterday’s benchmark. #TheMMA's research shows the wrong targeting can be worse than none, but the right targeting, backed by brain science, can lead to 2–3x performance. The best marketers keep raising their own bar.

At #TheMMA Summit, one takeaway was clear: #AI is turning creative into a repeatable, measurable system. @digiday builds on this. The future is about producing the right content at speed, scale, and with systems that measure, learn, and optimize.

We often think the biggest threat is the brand across the street. More often, it’s the standard you set yesterday - and whether you can beat it today. Later this week, I’ll share why this mindset is critical & how we’re helping #CMOs push past their own best work at @MMAglobal.

Everyone wants #marketing transformation. But it takes more than willpower. The MOA model -- Motivation, Opportunity, Ability -- is the difference between progress and stalled effort. At #TheMMA, we help marketers activate all 3. Backed by data, frameworks, and results.

Revisiting my conversation on #BuildingBetterCMOs with Ravi Kandikonda, CMO at @zillow -- still one of the sharpest takes this year. We talked #AI, empathy, and why #marketing must sit at the intersection of product, customer experience, and business outcome. Worth a listen:

Everyone talks about transformation. Very few can actually do it. At The MMA, we’ve identified the 3 ingredients that make meaningful marketing change possible -- and what happens when even one is missing. More on that later this week. Stay tuned. #TheMMA #MarketingScience

At the start of the year, @shellypalmer joined us to discuss the #AI #marketing trends to watch. How did it all turn out? He was right, especially on #AgenticAI. Listen to see if you're on track with #AIMarketing trends:

#AI is no longer theory -- it’s delivering real performance. Research from #TheMMA shows campaigns using AI effectively are seeing 150% to 300% better results. But it’s not plug-and-play. You still need a clear strategy and marketers who can turn machine insights into action.

Leveraging AI in marketing is no longer optional. What kind of impact has your team seen from using AI in marketing?.

Is #AI part of your GTM strategy? or just another shiny tool?. In the latest #DecodingAI, we talk with @PaulYacoubian of @copyai about using AI in workflows to boost CX + save teams hours. Smart, scalable, testable. 🎧 #TheMMA #AIinMarketing

A week later, I’m still thinking about what made this year’s MMA CMO & CEO Summit GREAT. This is not a conference, but a leadership alliance. A community of CMOs and CEOs committed to making the future of marketing (and marketers) better. As Norm de Greve put it, this is the

Brand. Transactional. Customer experience. Pick one. Maybe two. But you can’t pretend to do all three because that’s not a strategy. In this clip, I break down what #MMAGlobalresearch uncovered about go-to-market alignment, why your team structure depends on which path you

How do you use external AI without losing control of your brand?. We dig into that, why it matters more than most marketers realize, and so much more. Getting AI right is tricky, but listening here gives you the best chance: #DecodingAI

Yesterday, we opened the 15th Annual MMA CMO & CEO Summit, bringing together 250 of the world's leading CMOs together to shape the future of marketing, brands, and businesses. As Norm De Greve, CMO GM and MMA Global Board Chair said, "this is the Sun Valley of marketing". This

We’ve been building toward this moment for months. Today kicks off the #MMAGlobal CMO & CEO Summit! This is where the world’s top marketing and business leaders come together to architect the future. We'll be turning ideas into action, allowing CMOs and CEOs to challenge each