CTV must move beyond siloed ID-based targeting and embrace privacy-forward, omnichannel models to realize its full potential as a performance channel. Sponsored by Blis.

Watch this on-demand webinar to learn how to achieve stronger performance and higher engagement through interactive video and the open web. Sponsored by PadSquad.

What do you want to know?.

Successful identity provider consolidation depends on the provider offering two key capabilities — coverage and composability. Sponsored by Adstra.

Digiday editors Seb Joseph and Michael Bürgi discuss how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.

The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist.

Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers can now get paid from direct, crawler and AI agent traffic through Perplexity’s AI-powered web browser Comet.

Amid the pressure to reach readers in the AI era, mobile apps are emerging as one of the channels publishers see new potential. That includes Complex, which recently launched a new app.

Amazon is escalating efforts to keep artificial intelligence companies from scraping its e-commerce data, as the retail giant recently added six more AI-related crawlers to its publicly available robots.txt file.

Blue Apron has brought its influencer marketing in-house, part of a broader push to streamline operations following its $103 million acquisition by Wonder Group in 2023.

Few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients. Boathouse is a contrarian.

While most brands play by the book when it comes to creators, doing everything above board, with contracts and terms, there are still the odd few which try and cut corners, or, (more worryingly) think the same rules don't apply to them.

As marketers ask more about what AI agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks — here’s a video explainer:

Curation cuts dependence on a single identifier and increases relevant bidding opportunities for marketers. Sponsored by Experian Marketing Services.

Estée Lauder’s $14 billion turnaround is underway, driven by AI, e-commerce expansion and a strategic brand reset. Here’s what’s working — and what’s still at risk.

The path from chaos to control lies in recognizing content as a strategic business asset. Sponsored by Contentful.

Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It's called advertising.

As belts tighten, the value of programmatic CTV lies in helping advertisers reach the right audiences, prove performance and optimize spending in real time. Sponsored by Blockboard.

Although the chance of a TikTok shutdown has a minority of marketers worried about their time and cash investments there, it’s still a key vehicle for organic social, particularly for brands pursuing trend-setting Gen Z audiences.

Performance marketing success is fleeting. Brand trust builds memory, which builds preference — driving action. Sponsored by Vistar Media.

Best Buy this past Tuesday launched its new third-party marketplace on its website and app, which the company said will more than double the number of products it offers in the largest expansion of its product assortment to date.