Genevieve Pritchard
@gpritchard
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Product Marketer & Storyteller #Programmatic. #Sustainability. SaaS. #AdTech. Dir PMM @zetaglobal. Previously @yahoo @kinesso @inmobi
New York, NY
Joined May 2009
We’re not building another productivity tool. We’re building cognitive leverage. Thinklets = AI you trigger. Looplets = AI that nudges you live. Your next-gen advantage is here. Waitlist now live. Demo bookings open. #NotoraAI #WhatsNext
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Here are the UX changes that reduce cart abandonment. 292 e-commerce companies shared their data from past experiments. Ideally, you should combine all the elements. But sadly, when you combine them all, you get diminishing returns, and it doesn’t compound as one may think.
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💡Great Read ➡️ WTF is Agentic AI? (and what leaders need to know) https://t.co/1dY5ibYQX9
#AI #GenerativeAI #Agents
hbr.org
From the early days of mechanical automatons to more recent conversational bots, scientists and engineers have dreamed of a future where AI systems can work and act intelligently and independently....
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Incredible to be here at #AWSreInvent for the announce of Amazon Nova. As @ajassy said, “This is the future of how frontier models can be built and consumed.”
aboutamazon.com
New state-of-the-art foundation models from Amazon deliver frontier intelligence and industry-leading price performance.
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🔥Nova - a new family of multimodal AI models ▶️ #BigData #AI #MachineLearning
#Python #javascript #DataScience
#Cloud #Robotics #Web3 #LLM #IoT #IIoT #AWS #SmartHome #Art #Aiart #Programming #Coding #100DaysOfCode Cc: @CurieuxExplorer
https://t.co/SujCfmE3le
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2025 Demand Gen Trends 🚀 AI personalization, cookieless targeting, & next-gen CRMs are changing the game. Ready to level up? 👉 Read more: https://t.co/fBxkYJzfv0
#DemandGeneration #MarketingTrends #AI #AdTech #ABM
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US e-commerce shoppers set to break a Cyber Monday record 🛍️🛒 https://t.co/wxBwYotGK0 Adobe projecting record sales of $13.2 billion, up 6.1% from last year. #BlackFriday #CyberMonday #Retail
linkedin.com
Retailers had already seen record online spending during Black Friday, while in-store sales were lackluster.
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In programmatic, curation is good but only with transparency : reporting, data used for the deals, the curated audience segments pubs are being added to, pricing transparency
adexchanger.com
While tech companies jump on the curation bandwagon, publishers navigate a new normal in programmatic advertising, where they often don’t have a say.
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Over 25% of all new code at Google is now generated by AI. Let that sink in. This isn’t a small shift—it’s a glimpse into the future of how software is built.
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BREAKING: The US DOJ has told Google to sell Chrome! They also say: — Google can either (a) sell Android (b) start with mild remedies that prevent favoring its own search services — Is prohibited from owning search rivals. THIS. IS. INSANE. Read the original DOJ filing here:
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Which #Distribution Channels Help Drive New Audiences? - Owned Media Channels - Email #Newsletters - #InfluencerMarketing - Earned Media Channels - #PressReleases - #SocialMedia Groups - Paid Social #Ads - #Podcasts - Q&A Platforms #DigitalMarketing
https://t.co/moNYybUGI3
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Our CMO Jon Schulz recently sat down with Yakira Young of @AdMonsters to discuss the hidden environmental impact of #digitaladvertising & how our industry can adopt sustainable practices & make sure they stick. https://t.co/12nrBhxS1L
#AdTech #Sustainability #Programmatic
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Very insightful read 💡 An influential stream of thought in #marketing- All products have elements of services https://t.co/xOJyHnJSov RT @DerrickDaye #MarTech #ProductMarketing 💯
brandingstrategyinsider.com
An influential stream of thought in marketing is that all products have elements of service products and that thinking about even tangible products as
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Hear me out: What if publishers were required to declare the total number of ad opportunities on a page at the time of the bid request? This would allow DSPs to set up line items based on thresholds for the number of ads per page. Buyers could then control the density at which
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On the other side of clutter is consumer attention. Better navigation gets brands there. #advertising #branding
https://t.co/NhveahnVcW
brandingstrategyinsider.com
Attention matters. Marketing doesn’t work unless and until consumers pay attention. As the Advertising Research Foundation summed it up, attention is the
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AI is transforming online advertising! Discover how AI is reshaping digital marketing with: Precision targeting Smart bidding Personalized ads Fraud prevention Predictive performance Maximize ROI with AI today! 🚀 #AIAdvertising #AdTech #DigitalMarketing #marktgAI
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Slack is turning into an AI agent hub. Should it?
techcrunch.com
The head of Slack, Denise Dresser, tells TechCrunch she is shifting the business chat platform into a "work operating system," specifically by making
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