If your SEO strategy still revolves around keywords instead of topics, you’re in trouble. Yes, most people are seeing traffic declines (although conversions are increasing from what we are seeing); however, the sites that are struggling the most are focusing on keywords instead

OpenAI Said “No Ads”. Then Secretly Built a $25B Ad Machine The more you prepare for AI-native advertising (ads embedded in answers, not beside them), the sooner you’ll ride the next wave, not drown in it. The sooner you realize OpenAI hired Meta’s top ad execs and is building

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What’s the click-through rate for branded traffic? It depends on whether other people are bidding on your branded terms. Check out the results from 250 sites. Sadly, we didn’t have enough data for brand searches that contained competitors bidding, but the brand didn’t bid.

Amazon Just Went Dark on ChatGPT. And Created a $56B Opportunity for Everyone Else. The more you realize ChatGPT already drives 20% of traffic to Walmart and Etsy, the faster you’ll open your catalog to AI, instead of blocking it like Amazon did. The sooner you act, the more

Reclaim Your Organic Traffic: AI Overviews Decoded

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When it comes to text-based content, companies are increasingly relying on AI. Just look at the data below from 500 companies. We are approaching a point where companies are choosing AI to create content over humans. Keep in mind that the majority of companies use humans to

OpenAI Just Killed the Online Checkout. And Ecommerce Will Never Be the Same. The more you optimize your product feeds for ChatGPT’s structured data hunger, the more you’ll win direct, in-chat sales while competitors cling to Google. The sooner you realize OpenAI’s “instant

Here’s how fast ChatGPT is catching up to Google. Google’s at roughly 13.7 billion searches a day. If ChatGPT continues at this pace, it will reach similar volume numbers by 2030 to Google’s current daily searches.

AI is "Blind" to Your Website. Here’s How to Give It Vision. The more you use schema markup to label your content for AI, the less it has to guess about who you are and what you sell, and the more accurately it can recommend you. The sooner you realize your site looks like an

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What’s happening to organic traffic in 2025? We surveyed 3,000 businesses to determine how their organic traffic has changed so far this year compared to last year. Additionally, we wanted to see what happened to their total revenue. As you can see, the majority of websites

The $60B TV Ad Model Is Crumbling. And This Platform Is Cashing In. The more advertising shifts from traditional TV to YouTube’s dynamic, measurable ads, the faster you can reach younger audiences with precision, instead of wasting budget on fading reach and guesswork. The

What happens to leads in B2B enterprise businesses during downturns? Well, here’s what happened with 20 businesses. Don’t focus too much on the percentages in the chart, as 20 businesses form a small sample size (it was challenging to find enough companies that would share

ChatGPT Just Revealed Its Two-Step Playbook for AI Visibility. The more you create research-driven content that answers specific questions from Reddit and Quora, instead of promotional pitches, the faster you'll earn ChatGPT's trust and recommendations. The sooner you build

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When people think of search, they think of text-based results. Therefore, many companies naturally focus on text-based content. And when they focus on other formats, such as video or images, it is typically for social media purposes. But look at how often different media types

ChatGPT Doesn't Just Recommend Products. It Reveals Its Entire Playbook. The more your content appears on authoritative sites, review aggregators, and detailed Reddit threads, the more AI systems like ChatGPT and Google AI Overviews will cite you as a top recommendation. The

Search is changing, but not just in the way most people think. Sure, AI is disrupting it, but there is more to it. People are actually changing how they use search. Look at how people were searching on Google in 2024 versus 2025. Because AI is providing higher-quality

I’ve been talking with Google’s team to learn more about their new AI products. Most people think Google’s AI is still in the testing phase. It’s not. It’s already changing how billions of people search, shop, and make decisions online. In this video, I’ll break down

Roughly 13.7 billion daily searches are happening on Google. But what's causing people to search? Is it content that they are seeing on the social web, or is it something in the news? Well, we wanted to find out. So we surveyed 750 people. Here’s what we learned.

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The more you structure your content with natural, swappable ad slots using dynamic insertion, the more your entire back catalog becomes quantifiable, sellable inventory, not just a graveyard of old videos. The sooner you realize YouTube has transformed you from a content maker

Have you thought about reducing or stopping blogging altogether? A lot of people are because they feel it’s an old game that’s useless. We looked at 20 companies, 10 of which decided to stop blogging over the last 12 months. And 10 who kept on blogging. Here’s what happened to