Derrick Daye
@DerrickDaye
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Managing Partner, Consultant at The Blake Project, Publisher of https://t.co/QyAWPjDILK Helping businesses build and communicate value. USC Alum.
Los Angeles, CA
Joined June 2009
The Blake Project, helps clients worldwide, in all stages of development, define and articulate what makes their brands and businesses competitive and valuable. How? By helping them take an inside-out approach to competing differently.
theblakeproject.com
The Blake Project helps define and articulate what makes businesses and brands competitive and valuable.
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Enterprise leaders must do three things to help make a value system real, and set a path to employee participation in strategy execution. #values #brandculture #strategy
https://t.co/UfV4MgpXaW
brandingstrategyinsider.com
In those times when maximum effort is not enough, and this happens to everyone and every enterprise, what heartens first is observing others — partners
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Can brands be Old and New at the same time? Yes. KFC Cracker Barrel #brandstrategy #brandmanagement #branding
https://t.co/q9ePeKEVtl
brandingstrategyinsider.com
Not to beat this Cracker Barrel fiasco into the ground anymore, but there is a problem when brand marketers use age as a definer of relevant values. When
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Processes and Workflows: The unsung heroes of brand building. #brandmanagement
https://t.co/HQotLnW6HV
brandingstrategyinsider.com
The most effective enterprise strategic plan flows from purpose, vision, and values. These guideposts provide context for long-term priorities; objectives
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How can brands stand out in a world of abundance and sameness? Try generosity. #brandstrategy #brandmanagement
https://t.co/sRNNGtlP0R
brandingstrategyinsider.com
For decades marketers have found certain stages in a person’s life where they are more susceptible to messaging and marketing. Whether it is the impending
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Brands must articulate a purpose and a promise, and ensure that products and services reflect them. #brandstrategy #brandpromise #branpurpose McDonald's IHG Hotels & Resorts https://t.co/Gt4snjRpXo
brandingstrategyinsider.com
For some serious insight into the challenges facing grocery packaged goods, the Barron’s recent interview with Robert Moskow is an important read. One of
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Delighted to see my piece published on Branding Strategy Insider! "Why the Best Marketing Plans Are Built to Fail." Many thanks to @DerrickDaye and the BSI team! https://t.co/CB5u2sXzHj
brandingstrategyinsider.com
Let me be blunt: the annual ritual of demanding a marketing plan from the CMO is a boardroom charade masquerading as strategy. The corner-office crowd
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Marketers are surrounded by a heady churn of innovation, test-and-learn, modernization, future focus, and acceleration. This makes marketers prone to overrating change. #marketing #brandmanagement #change
https://t.co/jtfPi4aXdP
brandingstrategyinsider.com
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often
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A marketing plan is a proof of concept, not a contract with the future. Adel Borky #marketing #marketingplan #brandmanagement
https://t.co/a5TLpdlAUe
brandingstrategyinsider.com
Let me be blunt: the annual ritual of demanding a marketing plan from the CMO is a boardroom charade masquerading as strategy. The corner-office crowd
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For brands, having a possible dream, a North Star is the best way to future-proof. https://t.co/HIKVjDi3ld
brandingstrategyinsider.com
How will businesses use AI in the short-term and the long-term? There is a lot of speculation regarding its potential for specific businesses. Right now,
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The next time we ask for a deck or are asked to write a deck, let's start by asking why. #presentation #marketing
https://t.co/UtLRqp31O2
brandingstrategyinsider.com
At Amazon, there are no PowerPoints at key meetings. Rather, a well-written and reasoned Word document is distributed and read by everybody at the
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When rebranding, proceed with caution — marketing dollars are often wasted untangling confusion. For every dollar spent promoting the new, another is spent repairing what was lost. #rebranding #brandstrategy #brandmanagement
https://t.co/taRClizMRF
brandingstrategyinsider.com
One morning, I noticed something curious in my city. Within just a few hours, I saw three different versions of the same brand: the REMAX logo from 2005
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Every entity selling a product or service needs a relevant and differentiated brand purpose and promise. Business Schools are no exception. #BrandStrategy
https://t.co/sJy6YiBi6z
brandingstrategyinsider.com
Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected, the big, elite business schools are holding the top ranks.
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Brands need three things to grow and lead today. 1. An Emotional Advantage. 2. A Distinctive Advantage. 3. A Connective Advantage. #brandstrategy
https://t.co/cdSuCViC2y
brandingstrategyinsider.com
Brands need three things to grow and lead today. 1. An Emotional Advantage: A feeling about your brand that customers don't feel with other brands. 2. A The Brand Positioning Workshop helps brands in...
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It's foolish to think you can turn around a company without putting brand strategy at the center of the effort. #brandstrategy #brandmanagement #branding @Nissan
https://t.co/CYlwPiPTHK
brandingstrategyinsider.com
Despite all the talk about AI and the transformation of business, it remains that many brand businesses still wind up in financial distress, in the equity
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Marketing departments are typically headed by people who once excelled in the lower ranks, and that means that these people often micro-manage the work of staff now reporting to them. AI presents an opportunity to change this model. #brandstrategy #AI
https://t.co/Dnf0iihpBG
brandingstrategyinsider.com
My odd last name, “Wunker,” comes from the medieval German word for “flag-waver.” We were the idiots in the army carrying just a flag. Miraculously,
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Despite the best product, place, and promotion, a wrong price will override everything else. #pricing #brandmanagement #growth
https://t.co/opOE2AsHmB
brandingstrategyinsider.com
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often
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Strategy is the vehicle for navigating chaos. Here are its first principles. #strategy #brandstrategy #transformation
https://t.co/VZEcnlIFPD
brandingstrategyinsider.com
Chaos is a recurring condition of civilization. Whether caused by an outside force or the enemy within, chaos can put people and organizations into
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Strategy is the vehicle for navigating chaos. Here are its first principles. #strategy #brandstrategy #transformation
https://t.co/VZEcnlIFPD
brandingstrategyinsider.com
Chaos is a recurring condition of civilization. Whether caused by an outside force or the enemy within, chaos can put people and organizations into
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Paradox promises turn consumer trade-off tension into satisfaction by blending conflicting needs into one optimized whole. #brandstrategy #brandmanagement
https://t.co/IeR6Y31L3m
brandingstrategyinsider.com
Cracker Barrel has relented and returned to its original brand proposition. At the same time, we learn that Jaguar, the iconic British sports car, is
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The absence of critical self-examination and regular reality checks can unwittingly compromise the pathway to sustainable growth. #brandmanagement #brandleadership #brandstratgy #growth
https://t.co/hc34variB4
brandingstrategyinsider.com
It’s always important to have a deep, unvarnished understanding of your brand. This clarity is what allows leaders to make smart decisions, inspire
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