
Gigi
@gigico_ai
Followers
127
Following
42
Media
65
Statuses
109
Your agency's next media manager for the Amazon DSP
Toronto
Joined June 2024
Are marketers really ready to hand over decisioning to AI?. On the latest episode of First-Party Pod, @GigabyteGlo and @RioLongacre are joined by Ed Dinichert, CRO at @TripleLiftHQ to discuss the very real transformation happening in ad tech, from the rise of automation to the
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SPO cleaned up the supply path—now publishers are coming for demand. In the latest episode of First-Party Pod, @GigabyteGlo and @RioLongacre sit down with @Scrilla100, founder of Messer Media, to talk about how curation is flipping the power dynamic in ad tech—and what that
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Gigi is officially SOC 2 Type II certified 🔐🎉. This milestone reflects our ongoing commitment to data security, privacy, and trust—validated through an independent audit by @sensiba. Why does this matter?.✅ Stronger data governance ensures secure infrastructure for 1P
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Why is performance on the open web lagging behind walled gardens?. In the latest episode of First-Party Pod, @GigabyteGlo and @RioLongacre chat with @joeroot, CEO and Co-Founder of @Permutive, about how the industry’s obsession with deterministic IDs is holding back
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Curation 1.0 was supposed to fix ad targeting. Instead, it became a middleman arbitrage game built on fading third-party cookies—leaving publishers with none of the upside. In the latest episode of First-Party Pod, @GigabyteGlo and @RioLongacre sit down with @joeroot, CEO of
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How is Amazon thinking about innovating on Amazon Marketing Cloud?. According to @alanlewis, in our latest episode of First-Party Pod, it’s not just about AI or SQL fluency—it’s about removing friction and solving customer problems 🧑💻. Whether it's tackling the "blank page"
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Are you looking to:.👉leverage 1P data to enrich your Amazon DSP campaigns?.👉ensure data collaboration is secure and privacy-compliant?.👉keep your data in your existing data environment?. We’re thrilled to announce our partnership with @Daasity, enabling brands to collaborate
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Brands often ask: will Amazon use my first-party data if I collaborate it with Amazon in AMC?.The short answer? No. In the latest episode of First-Party Pod, @GigabyteGlo and @RioLongacre chat with @alanlewis, Director of AMC at @AmazonAds, on how trust is foundational to
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CDPs will have to shift their business model to stay relevant. In the first episode of First-Party Pod, @GigabyteGlo and @RioLongacre explore how standalone CDPs can pivot to move toward a composable architecture. From AI and clean room integrations to changes in pricing
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Will AI create more jobs than it destroys?. While the introduction of new AI technologies and tools may seem off-putting or scary to users who have spent years honing their skillsets, @GigabyteGlo and @RioLongacre explore how companies can work with AI to enhance their staff’s
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“Amazon’s big bet is to consolidate the DSP for most of their big buyers.”. @aepstein_ spoke with @LaurenJohnson at @Adweek about how Amazon’s latest launch, Complete TV, is a strategic move for Amazon to expand its DSP offering, and compete with The Trade Desk and Google. In.
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