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Gigi

@gigico_ai

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109

Your agency's next media manager for the Amazon DSP

Toronto
Joined June 2024
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@gigico_ai
Gigi
2 months
Everyone says AI will kill agencies. We built one that works for them. Meet Gigi, your agency’s next media manager for the Amazon DSP. Learn more →
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@gigico_ai
Gigi
2 months
Meet the new Gigi 🍒.Your agency’s next media manager for the Amazon DSP. Built to:.💡 Think like your best strategist.🤓 Crunch numbers like your strongest analyst.💻 Scale like software. Learn more →
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@gigico_ai
Gigi
3 months
Are marketers really ready to hand over decisioning to AI?. On the latest episode of First-Party Pod, @GigabyteGlo and @RioLongacre are joined by Ed Dinichert, CRO at @TripleLiftHQ to discuss the very real transformation happening in ad tech, from the rise of automation to the
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@gigico_ai
Gigi
3 months
SPO cleaned up the supply path—now publishers are coming for demand. In the latest episode of First-Party Pod, @GigabyteGlo and @RioLongacre sit down with @Scrilla100, founder of Messer Media, to talk about how curation is flipping the power dynamic in ad tech—and what that
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@gigico_ai
Gigi
3 months
Gigi is officially SOC 2 Type II certified 🔐🎉. This milestone reflects our ongoing commitment to data security, privacy, and trust—validated through an independent audit by @sensiba. Why does this matter?.✅ Stronger data governance ensures secure infrastructure for 1P
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@gigico_ai
Gigi
3 months
Why is performance on the open web lagging behind walled gardens?. In the latest episode of First-Party Pod, @GigabyteGlo and @RioLongacre chat with @joeroot, CEO and Co-Founder of @Permutive, about how the industry’s obsession with deterministic IDs is holding back
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@gigico_ai
Gigi
4 months
Curation 1.0 was supposed to fix ad targeting. Instead, it became a middleman arbitrage game built on fading third-party cookies—leaving publishers with none of the upside. In the latest episode of First-Party Pod, @GigabyteGlo and @RioLongacre sit down with @joeroot, CEO of
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@gigico_ai
Gigi
4 months
How is Amazon thinking about innovating on Amazon Marketing Cloud?. According to @alanlewis, in our latest episode of First-Party Pod, it’s not just about AI or SQL fluency—it’s about removing friction and solving customer problems 🧑‍💻. Whether it's tackling the "blank page"
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@gigico_ai
Gigi
4 months
Are you looking to:.👉leverage 1P data to enrich your Amazon DSP campaigns?.👉ensure data collaboration is secure and privacy-compliant?.👉keep your data in your existing data environment?. We’re thrilled to announce our partnership with @Daasity, enabling brands to collaborate
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@gigico_ai
Gigi
4 months
Brands often ask: will Amazon use my first-party data if I collaborate it with Amazon in AMC?.The short answer? No. In the latest episode of First-Party Pod, @GigabyteGlo and @RioLongacre chat with @alanlewis, Director of AMC at @AmazonAds, on how trust is foundational to
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@gigico_ai
Gigi
5 months
Incrementality measurement is often fragmented and inconsistent with different methodologies and data fidelity—leading to unreliable results. The solution? Mike Feldman thinks Amazon Marketing Cloud could be the unifying framework and connective tissue that helps standardize
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@gigico_ai
Gigi
5 months
Incrementality should feed into MMMs, which should feed into attribution. But with so much confusion over what’s actually considered incrementality and the right way to measure it, many brands are left with inconsistent insights and a lack of true understanding of the impact of
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@gigico_ai
Gigi
5 months
How are you measuring incrementality?. One of the most complex challenges brands face today is measuring true business impact. With fragmented measurement methodologies, inconsistent data fidelity, and education gaps around proper testing, brands risk optimizing for misleading
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@gigico_ai
Gigi
5 months
No more black-box measurement. No more guesswork. Gigi’s new geo-based incrementality testing puts you in the drivers seat. With transparency and control over how your incrementality test is built and executed, Gigi customers can now measure the precise lift of their Streaming
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@gigico_ai
Gigi
5 months
CDPs will have to shift their business model to stay relevant. In the first episode of First-Party Pod, @GigabyteGlo and @RioLongacre explore how standalone CDPs can pivot to move toward a composable architecture. From AI and clean room integrations to changes in pricing
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@gigico_ai
Gigi
5 months
Will AI create more jobs than it destroys?. While the introduction of new AI technologies and tools may seem off-putting or scary to users who have spent years honing their skillsets, @GigabyteGlo and @RioLongacre explore how companies can work with AI to enhance their staff’s
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@gigico_ai
Gigi
5 months
“Amazon’s big bet is to consolidate the DSP for most of their big buyers.”. @aepstein_ spoke with @LaurenJohnson at @Adweek about how Amazon’s latest launch, Complete TV, is a strategic move for Amazon to expand its DSP offering, and compete with The Trade Desk and Google. In.
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