Permutive
@Permutive
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Empowering publishers and advertisers to address all of their audiences in-the-moment, whilst protecting privacy.
London & New York
Joined June 2014
Most of Dow Jones’s digital advertising revenue comes from direct-sold, where they see “a strong interest and continued interest” as buyers leverage their first-party data. https://t.co/IvF5gXmJl5
@permutive
digitalcontentnext.org
A data gap is growing in digital advertising as regulators become stricter, users choose cookie-blocked browsers, and Chrome slowly kills the third-party
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Join us for tomorrow! Hot Topic: Advertising Strategies, a DCN members-only VIRTUAL event. Shifting tides from OMP to direct sold with @Permutive Sept. 7 11-11:45 ET DCN members register today for this free event: https://t.co/8HMfNZll8y
#DCNlive
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Addressability has collapsed to 30%, sending open marketplace (OMP) revenue into free fall. Join this session to find out how publishers are addressing this head-on by building direct-sold businesses https://events.digitalcontentnext.org/2023-09-hot-topic-ad-strat-2
Join us for Hot Topic Advertising Strategies, a DCN members-only VIRTUAL event. Hear from @Permutive Shifting tides from OMP to direct sold Sept. 7 11-11:45 ET DCN members register today for this free event: https://t.co/F4YdxB5pe3
#DCNlive
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Congratulations to the team @EchosParisien_M for winning GOLD in the Media Leader Awards for their platform Sonar. We are proud to be your partner in your journey to first-party data revenues.
🏆 SONAR SE PARE D’OR. Notre écosystème d’activation first-party data est récompensé par l’OR dans la catégorie Data & Market Intelligence aux #TEI2023 de @100media_fr. Merci au jury de cette 7e édition et félicitations aux équipes ! 👏 @Permutive @fquairel
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Why publishers see success in direct-sold programmatic | By Aarti Suri, Global Strategy Manager, Publisher @Permutive
digitalcontentnext.org
Advertisers that solely opt to access publisher inventory through the open marketplace (OMP) face significant addressability problems. While the OMP
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Thrilled to be awarded highly commended in the @CTechAwards alongside our publisher partner @PenskeMedia in a very competitive category. Congrats to all the winners too.
Congratulations to: @permutive For gaining highly commended in the Best Use of Data Category for the Campaign Tech Awards #CampaignTechAwards
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ICYMI: @LesEchos achieved a twofold increase in its data-driven turnover compared with 2021 & over the same period, the average campaign budget rose by 57% 👏🏽
Oui! C'est vrai... Iconic #French #media group @rh_lelp, #publisher of @lesechos claims #datadriven #advertising #revenue doubled following @Permutive partnership... #adtech
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Data management platform and #adtech @Permutive comments on @Meta's record-breaking €1.2bn EU fine... #DataPrivacy @MetaNewsroom
@DPCIreland
https://t.co/i0cnWQLzCa
mediashotz.co.uk
Earlier this week global social tech giant and Facebook owner Meta was hit with a record €1.2 billion fine by the EU for mishandling consumer data.
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Fantastic to be shortlisted alongside @PenskeMedia for Best Use of Data in the @CTechAwards 2023 🎉 Find out more about PMC's success in driving value for advertisers via direct deals here: https://t.co/t8OQRTaS34 Good luck to everyone shortlisted!
permutive.com
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Today, publishers are experimenting with ways to scale the use of 1P data in the programmatic auction. Learn how @Permutive used our new publisher provided signals to help platform partner, @TUPrensa, create & package audiences for programmatic buyers → https://t.co/7fnNHwxPkk
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Case Study: TelevisaUnivision and Permutive use Google's publisher-provided signals to scale first-party data.
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How does ad tech address the reachability problem? We need to gain access to scalable first-party data. #privacy #cohorts A conversation between @lynneluvah and Danner Close, Senior Director, Strategic Demand Partnerships at @Permutive. https://t.co/tOoo2rBVLS
admonsters.com
Programmatic platforms that rely on data-driven marketing to provide value to buy-side and supply-side suffer from dwindling reachability.
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Join us today at our webinar at 1 PM ET where Brendan Farrell, Manager, Customer Success, North America, @Permutive and Brett Goverman, Head of Data Strategy, @PenskeMedia will discuss all things first-party data. #firstpartydata #webinar #RFP
https://t.co/P9dCZxCsQi
bigmarker.com
Mounting privacy regulations. Sea changes in ad tech. The need for privacy-first solutions for monetizing your inventory is only growing. Penske Media Corporation gets that. That’s why they worked...
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Great to see @VMS_ContentHub (part of @globaldataplc) win Best Content Platform @the_cma's International Awards 🎉 We're proud to support them! Congrats to the Verdict Media Strategies Team for this accolade and this brilliant comment from the judges. https://t.co/GP7gDp7jco
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Learn how brands and advertisers are navigating the digital advertising industry as it continues to evolve with this brand new special report, created in partnership with @Permutive. Get your free copy today: https://t.co/fapVceEbNY . . . #adtech #privacy #advertising #identity
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98% of advertisers are concerned about privacy and identity changes negatively impacting consumer trust + 87% are seriously worried consumers will stop buying if data privacy is not respected - the impact of this is bigger than the death of 3rd party cookies...
Learn how brands and advertisers are navigating the digital advertising industry as it continues to evolve with this brand new special report, created in partnership with @Permutive. Get your free copy today: https://t.co/fapVceEbNY . . . #adtech #privacy #advertising #identity
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Predictions 2023: #Adtech Global #adtech firms give us their #Predictions for the sector for next year... #AIDEM
@OMG_UK
@IABUK
@optable_co
@DACGroupUK
@multilocalmedia
@DigitalElement
@Permutive
@NanoInteractive
@scibids
https://t.co/3VrFcdcyhu
mediashotz.co.uk
In our final Predictions 2023 look ahead, we’ve asked the adtech world how it sees the year ahead. Economic uncertainty means customer budgets will shift, and new regulation and the drive for greater...
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"Now more than ever, advertisers, publishers and adtech providers need to work with — and not against — consumer choice." Read our latest piece by Husna Grimes (VP Global Privacy) in @StateofDigitalP
stateofdigitalpublishing.com
Publishers and advertisers need to work together to rebuild consumer trust while also building audience reach.
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Bola Ajose is a Pharmacy graduate from the University of Nottingham and a self-taught #programmer @Permutive Read her story https://t.co/b3itZrEej2
#womeintech
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