The clock is ticking for the third-party cookie. Finance and Retail Advertisers have doubled their investment in cookie alternative inventory.

Proud of the @33across team for hitting a huge landmark. Lexicon is growing at a 42% growth rate and enriches 54 billion bid requests daily. We set out to create an addressable infrastructure to keep programmatic running without 3P cookies.

Several advertising verticals grew their programmatic cookieless spend to capture Safari audiences efficiently in Q1. See our latest report to learn what else we uncovered.

Cookie alternative inventory helped soften the blow from a weak Q4, helping to recover otherwise lost revenue. There's a world of opportunity outside of third-party cookies. See the full report here

Considering today's macroeconomic pressures, it's no surprise that cookieless spend grew exponentially for retailers during Cyber Week. Retailers took advantage of quality inventory and efficient rates.

Thrilled to partner with NextRoll on cookieless retargeting initiatives to reach consumers on the open web. Lexicon is now applied to 50% of Nextroll's campaigns.

By moving to Google Cloud, we feel confident about the experiences that we are bringing to our customers during a time of enormous growth to make the open web addressable.

Excited to share the 33Across Programmatic Cookieless Report which shows a direct comparison of buying trends for cookied and cookieless inventory on the 33Across exchange. For the first time, insurance advertisers invested more in…

Thank you MarTech Breakthrough for recognizing the value that Lexicon brings to make programmatic advertising function without third-party cookies. Congratulations to the team for all of their hard work!

Here's my take on the Google announcement. Whether it's 2024 or 2034, there's still a whole swath of the open web that goes without monetization.

Great to participate at LUMA Partners' DMS event this week. See @OSchiffey's coverage of the event for more detail.

Excellent coverage by @Avargisedits abt the importance of solving for cookieless monetization today. He spoke with to discuss how @33Across' Lexicon has driven cookieless programmatic revenue. Read the article via @adexchanger

About 9 months ago @33across launched Lexicon to help publishers monetize the cookieless half of their inventory. We are thrilled to see customers like http://DailyMail.comdailymail succeed with monetizing their cookieless inventory. #cookieless

Great piece by @catherineperlo1 via @Adweek. @DailyMail results are emblematic of Lexicon's success across our premium publishers. We're excited to continue to help them drive significant programmatic revenue from cookieless inventory.

RT @33Across: Thrilled to see customers like @dailymail successfully monetize their cookieless inventory with Lexicon. Read more from @cath….

So pleased to support the women of 33Across!! Excited to share that 40% of new hires in the past year were women.

Thrilled to see these types of conversations happening at 33Across. I’m thankful that our employees have the space to discuss their experiences.

We're hiring across the board at 33Across! We're continuing to invest in our greatest resource - our employees. Learn why we've received a +90% employee rating. #hiring

2021 has been an action-packed year for the ad tech industry. Here's what I predict for programmatic advertising in 2022 via Advertising Week.

Hard to believe that we're about to close out 2021. Here's what I think will be the biggest trends for programmatic advertising in 2022.