33Across
@33Across
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Providing technology that keeps the open web free for consumers and profitable for content creators.
New York, NY
Joined March 2009
Happy 4th of July Weekend! Enjoy the fireworks 🎇 and stay safe out there!
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Publisher signals play a key role in the evolution of programmatic, Paul Bell discusses how SSPs and DSPs can add value and less fragmentation to the ecosystem in his @martechcube byline.
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Happy Father's Day weekend to all dads and father figures! Enjoy a weekend filled with celebration and time with your family.
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This Memorial Day, we pause to honor the brave heroes who made the ultimate sacrifice for our freedom. Their dedication and courage will not be forgotten.
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Celebrating the phenomenal mothers who bring their brilliance, dedication, and strength to both their families and workplace. We admire you and hope that you enjoy your Mother's Day Weekend.
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33Across' Paul Bell breaks down why more advertisers are embracing supply-side inventory curation in a @PMarketingW article and why the curation craze is not stopping anytime soon.
www.performancemarketingworld.com
By focusing only on supply that aligns with desired outcomes, curation is a long-standing supply-side tactic that has come back into fashion in a privacy-first, and performance-first world.
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Congratulations to 33Across President, Paul Bell for earning "The Addressability Ace" title on Performance Marketing World's 2025 International Powerlist. See the full list for this year's esteemed winners.
www.performancemarketingworld.com
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Our CMO shares her insights on championing gender equality beyond Women's History Month. Read her POV on the benefits of diverse leadership and how mentorship, addressing imposter syndrome, and amplifying women's voices can transform ad tech.
www.adexchanger.com
Given threats to women's rights and the rollback of DEI efforts due to political pressure, the time to champion women's voices in our industry is now.
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Here's what you need to know about supply-side media curation to make your March Madness campaigns a slam dunk.
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This IWD, 33Across celebrates the remarkable achievements of women worldwide. Now more than ever, the march towards gender equality needs to continue. We're proud to foster a workplace where women's voices are heard and their contributions are valued. #AccelerateAction
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March Madness is upon us! Supply side media curation helps brands engage with basketball super fans across major March Madness CTV channels and sports media news outlets. Are your brackets ready?.
go.33across.com
Scale your March Madness targeting strategy and reach the right audiences. Boost campaign performance with curated supply-side inventory paired with unique audiences and superior addressable capabi...
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Need to give your campaigns a little extra attention this Valentine’s Day? 33Across’ Glossary can curate the perfect sell-side deal.
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CEO @ericwheeler highlights key topics from CES including Addressability, CTV, and supply-side curation. Check out the blog post to learn more.
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Our entire team at 33Across wishes you a safe, happy, and prosperous 2024! 🥂
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Cookieless inventory had a strong performance during Cyber Weekend driven by Retail and Travel advertisers. See how cookie alternative solutions are essential to reach holiday shoppers.
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Learn which advertising verticals grew their cookieless SOV in Q3 and other trends in our Q3 Programmatic Cookie Alternative Report.
go.33across.com
Learn about cookie alternative trends during Q3 2024 on the 33Across exchange.
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Ready to reach holiday shoppers beyond cookies? 🎁 Eric Wheeler, CEO of 33Across, shares 2024’s top cookieless, cross-channel strategies to connect with audiences on CTV, gaming, and audio this season! #HolidayAdvertising
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