Emilie Gerber
@eagerber
Followers
1,525
Following
1,041
Media
89
Statuses
1,306
pitching stuff @sixeastern .
New York, NY
Joined April 2009
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Last Seen Profiles
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@austin_rief
PM: what if we didn't let you sort by places with availability at your date/time so you had to scroll through 10 pages of booked restaurants
Manager: promoted
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Seeing only one woman-led company on Forbes Next Billion list is disappointing when you personally submitted a woman-led startup with more revenue + customer traction than nearly 1/2 the companies on the list...
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Business idea: zoom but it says the person’s height in the corner
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like how ever PR agency is a "strategic communications consultancy that throws out the traditional agency model"
you pitch media and write announcements, even if you're good at it, you're still a PR agency
me: "and can I refer to your company as a marketing firm?"
them: "absolutely NOT. we are a GLOBAL, DIGITAL-FIRST, AWE-INSPIRING, WORLD CHANGING, ENVY-INDUCING, FULL-STACK, GROWTH HACKING COOPERATIVE HUB OF CREATIVE EXPLOSION"
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I've always thought of my PR takes as dead simple. Not intellectual or theoretical enough to deserve airtime.
@lennysan
's appreciation for the practical and tactical changed that!
Emilie Gerber (
@eagerber
) is the founder and CEO of
@SixEastern
, a top PR agency that’s helped 100+ tech companies craft and execute their comms strategy, from stealth startups to publicly traded companies, including companies like
@Perplexity_ai
@TryRamp
and
@Nubank
. Before
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Can a reporter please tweet about how this is a bad time to pitch funding news? I need something I can share with clients that isn't from me.
5
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My PR agency has never done outreach to get new clients and has always been 100% referral-only. 2023 goal is to pick the 5 startups I want to work with most and try my hardest to secure them as clients.
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In honor of women's history month, I've built a 9 person PR agency that's all women.
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Obsessed with reading this advice from people not in PR about how to announce funding rounds. So bad it’s good.
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Headlines like this are what make so many execs fearful of being honest about their problems
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i don't understand PR agencies where people consistently work crazy hours - has to be a symptom of severe operational inefficiencies or just plain greed...
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A summary of our PR agency's TikTok results.
Views the one time we made a joke: 1.8M
Views when posted explaining it was a joke: 48K
Views on our normal startup news posts: 350
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@emilykmay
Same i feel like I reference that movie at least once a year in convos with friends about dating
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When you have no idea what your client does so you just wing the social copy
X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.
12K
6K
35K
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my fav part about Emma Chamberlain charging $10K for a DM is that you have the option to finance it and pay $902.58 installments each month
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I'm honored that CNBC thinks I'd be good at networking (questionable) but either way I'm excited to be a part of this new Disruptor 50 event.
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@MorningBrew
write stories to get more important people to write the same story because people will care more if they write the story instead of me
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0
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someone on my team crunched the numbers and found that getting on a panel at money 2020 is as hard as getting into stanford
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This episode of
@lennysan
with
@heyfeifer
should be required listening for everyone doing PR (founder, in-house, or agency)
His advice deeply aligns with how we do PR at
@sixeastern
& is going to be a part of onboarding materials for new hires
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3
30
Perplexity reminds us that a search engine doesn't need to be a list of blue links in an arbitrary order. It can be so much better.
While I've rarely angel invest in clients, as a Comms person, this one resonated. From a few uses it was clear that Perplexity would change how we
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1
30
@svershbow
Yes. Also I have to say the lady was a pleasure to work with. I ordered the wrong size and she paid for shipping it back and sending a new one.
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0
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Our biggest hiring month ever at
@sixeastern
, as covered by
@emayhawk
in
@AxiosComms
. The good news is, I already know all these ladies in-person! Like, a week in a house together "know them."
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@rachel_a_star
i worked a 5 hr shift at a frozen yogurt shop after accidentally eating a bf's weed brownie once, was miserable but didn't want to call in sick
a zoom call on cbd gummies sounds... really manageable
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Slack threads are down and not to be dramatic but it's ruining my life
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@luke_metro
I think that’s because there’s an entire world of businesses that don’t rely on funding — so comparatively, any businesses with venture backing are going to seem less scrappy.
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So thankful for our incredible partnership with
@Accel
! They've believed in
@sixeastern
since day one and connected us to the best startups out there.
Couldn't do it without
@cckarl
,
@amitku
+
@BriannaBowerr
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“We should go dance and everyone will join” - us, forgetting we’re at a tech event
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Congrats
@shl
@philip_kiely
@hchood
! Fun working with such an incredibly transparent company that doesn't hold back anything.
Thank you to
@jaypeters
for covering our launch! Creators are already making over $1 million a month from Memberships, and we have a long way to go.
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There's still something so satisfying about landing in print.
@OpenStore
is profiled in this month's 'side hustle' issue! 💪
Fun fact: I was inspired to pitch this after listening to
@heyfeifer
's episode of
@lennysan
's pod where he discussed what makes a good
@Entrepreneur
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I wrote a piece for
@adage
about my excitement for how ChatGPT will change marketing, in what is their first ever article partially written by AI
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At
@sixeastern
we've announced 3 AI funding rounds so far this week (it's Tuesday). Each had tangible growth metrics, great customer stories, and products that provide obvious value.
It doesn't feel like hype when you have all that!
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I'm in the process of creating the first Airbnb that is furnished floor-to-ceiling with women & BIPOC founded brands. Who should I include?
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Yes I brought my dog to Miami tech week and yes he went from living on the streets of Mexico to staying at the four seasons
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We just hired someone pretty incredible. 24 hrs from first screening to accepted offer, and unanimous 5/5s from everyone on the team. Can't wait to share more!
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Who needs to go outside when you can just use food delivery pics for your dating profiles
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We've created a calculator that you can send to clients when they ask about media impressions for a specific article. Please feel free to use!
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Our own
@LaurelToney
showing 'em how it's done.
Six Eastern: uses zero fluff, hyperbole, or contrived angles in pitching.
Reporters:
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20 year old me would be appalled at how many events with free food and drinks that I voluntarily skip
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I'm flying my entire team to a beachfront villa in Mexico, everyone can chill on the fact that I'm making them do one dumb activity
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Turns out my team isn’t just good at their jobs — they’re also really really fun to hang out with
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We thought it was a glitch when we got all these winner notification emails... turns out our clients just rock!
Congrats to the nine (yes, nine!)
@FastCompany
Most Innovative Companies winners that we work with.
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Having built a business that is only successful because of the existence of slack I’ve never vehemently disagreed with something more
Unpopular opinion: Slack makes companies way less productive.
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2K
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your pr agency pitches themself to prweek for their own news🚩
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Anyone in NYC looking to adopt? Have a problem where I can’t leave Sayulita without a dog but I’m working on it
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Experiencing a perfect warm day after winter is a life affirming experience I didn’t know existed until moving to NY
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why are "female VCs" put on their own separate list as a part of the Seed 100?
can't they just be a part of the main list which currently features men in the top 25 spots?
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Because of it's 2021 knowledge cut off ChatGPT doesn't even know it's famous yet which is so endearing
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ok but who's building AI to detect when someone messages to cancel a meeting so it can trigger a full screen takeover of confetti?
also could be cool if it automatically cancelled the meeting but that's less important
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@thebenbergman
Why shouldn’t a company be able to make their own announcement on their own terms though?
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@bayareawriter
Haha my go-to trick is the literal opposite: "please cover this anytime even if it's two months from now, we'll wait!"
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Milkshakes really are the most efficient way to consume an entire pint of ice cream in under 10 mins
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PR people: our latest edition of On Background has 15+ media moves, 4 new awards, and lots of other media opps + tips.
It's so long Substack told us to shorten for optimal engagement but we absolutely refused!
You deserve it all!
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centering your messaging around how others in your industry suck is just lazy comms work (and yet PR agencies in particular love to do it!)
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"can't believe i'm still working... really burning the midnight oil today"
(me at 5 pm once daylight savings starts)
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if you can't handle me at my google hangouts then you don't deserve me at my zoom with 'touch up my appearance' at 100%
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There’s a Nordstrom in NY with 4 bars and people just walk around, drink, and buy stuff — I have no idea how this isn’t a bigger attraction
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TikToks that argue AI is going to take PR jobs because it can write generic press releases & pitches 1) don't understand what PR people do 2) aren't considering how AI is going to impact the nature of our work at a macro level as AI changes media
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Thank you
@PartyRound
@ShrugCap
for ensuring my social worker ex-roommate stays confused about what I do for a living!
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@HeathHarder
@thebenbergman
And when we talk about "long term trust" it's also important to keep in mind how the PR team keeps trust with the reporter promised the exclusive, not just with the reporter scooping it.
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5 areas I want
@sixeastern
to expand in 2023:
1. AI (hype is real imo)
2. psychedelic therapy/novel mental health solutions
3. climate tech (not just software, big real-world solutions)
4. social good (solving opioid crisis, homelessness)
5. buzzy fast-growing consumer apps
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my favorite power move on new business calls is saying "we" when referring to the potential client
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This week's newsletter: SVB comms featuring thoughts from
@allisonbraley
,
@ashleymayer
&
@lulumeservey
!
We drafted this less than a day ago and it's already dated - but we know you just come for the awards, media moves, and pitching opps anyway.
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@allisonbraley
love this. we don't even do media lists. we keep a running doc for each client where we just copy/paste the emails we send to media along with who we sent it to. sounds messy but actually a game-changer.
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@AlexH_Johnson
So weird to be positioning this as a credit card review that’s supposed to be useful for consumers when it’s an opinion piece on the brand.
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I’m dating someone that sends me media opportunities for me to pitch clients, I finally have it all
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why do taxes once a year when you can start a business and get to do them four times a year
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We see group layoffs as insensitive, but the alternatives aren't much better. There's no perfect solution.
Great perspective from
@allisonbraley
in
@sarthakgh
's newsletter.
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@darrenmarble
I’m a CEO with several million in annual revenue and I disagree. Haven’t raised capital but one would hope money from actually selling things counts…
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Choosing to work with a PR agency that refuses to use AI is like choosing to work with an accountant that refuses to use a calculator.
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Latest issue of On Background here for all my PR and media people!
Note: we don't fully endorse anything we say in this newsletter. Strong opinions, loosely held as the venerable
@itsmetinx
would say.
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Spotify really nailed the Slack integration compared to Apple. Latest nit picky agency rule is we only link to Spotify in client notes. 🫡
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you may enjoy our newsletter if you're in PR... actually you'll only enjoy if you're in PR. subscribe!
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@halletecco
but isn't COBRA usually more expensive than buying healthcare on the exchange? it was for me
1
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9
apologies if you're sick of AI thought leadership, I am not - loved working with
@AssemblyAI
on this piece about Chief AI Officers
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hire people that will make your dog the team alias avatar all on their own, cc
@aligatorita
@SarahDresdow
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Even unhinged cold openers can be improved: “Did you ever go to the 4/20 celebration at Norlin Quad while at Boulder? My friends loved it.”
14 words instead of 35.
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Proud to work with Nubank!
Do you know what consumer product has the highest NPS in the world today, above any other?
🤯👇
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we spent months posting insightful tech news on
@sixeastern
tiktok everyday, got 400 views on average
our quick dumb april fools joke? 200K in a day
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My first ever corporate site was made with Webflow because I insisted on having a trendy banner.
Proud to now call them a client - turns out they got a lot more going on than just scrolling text!
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New offering from
@sixeastern
coming next week that leverages
@OpenAI
's GPT-3!
Convinced this tech will completely change PR, SEO, social, and content marketing. We want to be one of the first to help companies take advantage of this.
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@nmasc_
@thebenbergman
Ah ok, didn't realize they implied it was an exclusive -think we're lacking a lot of info on what actually went down!
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@satyap
@emottk
@FAKEGRIMLOCK
@JoinLevel
Hey Emily, sorry to hear about your job. We’d love to speak with you about what we’re building here at Level. Let me know if you’d be open to chatting once you’re feeling better and ready to start thinking about what’s next. Emilie
@level
.com
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There was a homeless man in bad shape, shaking on my stoop just now so I brought him water and a pack of almonds and he literally told me he only likes cashews so no thanks
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@kathy_m_osborne
Sometimes I probe them on how it works just to see how they explain themselves
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