I spent longer on this little reveal animation than I would care to admit

I wonder how much OpenAI are paying for Auth0

What does this ad know that I don't?

"That's the deal. That's open source. I give you a gift of code, you accept the terms of the license. There cannot be a second set of shadow obligations that might suddenly apply, if you strike it rich using the software. Then the license is meaningless."

🧵 I can't believe I am about to write this but... the Bing index is crucial in the future of SEO. Why? It's not about Bing the search engine. Bing's index now also powers ChatGPT (and thus, soon Apple's Siri), Meta AI, LinkedIn AI and Microsoft Copilot.

A 5 minute task that might recapture some decent links: check robots.txt and see if you're blocking any parameters. Check Ahrefs to see if you have any links with those params. If you do - those links won't be passing value. Consider unblocking that param, and canonical instead.

Whoa, this is a big change. Google just confirmed with @sengineland that continuous scroll will revert back to pagination on desktop, along with mobile soon. Is it due to AI overviews? Declining ad clicks? We may never know... More info via @rustybrick: https://t.co/nmye11lA9G

Did Safari just quietly roll out text-wrap:balance?

It's an intranet that isn't intended for the general public. But the NHS employs 1.7 million people, so it's a heavily used intranet. Makes me think that this is to do with click data being a stronger signal. Thanks for highlighting these spikes @lilyraynyc

In particular, there's an example where https://t.co/6rQ5fQfv1P saw a huge spike. Important to note that https://t.co/6rQ5fQfv1P isn't the public-facing NHS site - it's their intranet, and it's seen page 1 rankings for queries like "email" and "join teams"

The spikes here are absolutely wild - I'm pretty sure something fairly big rolled out around May 11th. My colleague Robin has spent some time digging into some unusual patterns:

We all need to do a shout out to @iPullRank and @randfish on the 14K Google Ranking Features analysis and output. Good work to Mike (Mic) for working the weekend and great work on Rand for being one to share data a decade before being proven right. I can verify a few things

There’s a lot to unpack with the leaked Google search docs, but an upsetting discovery is that they chose to name something “the craps pipeline”

At least 1 in 6 queries are “uncommon”, and this hasn’t changed in decades. Google is driving towards a cliff with this stuff.

@willcritchlow This reminded me of your tweet from today about Danny Sullivan’s post. Just to stop me losing my mind - have you seen anything like this that wasn’t a penalty?

If this isn’t an algorithmic penalty then I don’t think I can explain it. Surely it has to be a penalty?

It is absolutely extraordinary how fast GPT-4o is

An extremely thorough and insightful article on how and why Google search results have ended up the way they are for so many topics Can’t help but feel that it’s unjust when you look at the quality of the HouseFresh reviews vs the big publishers

A weird time to be in SEO - we have Google spokespeople saying "we've made links less important", but then overwhelming evidence that sites with massive link numbers are routinely outranking the smaller, more relevant sites