Daniel Wallock
@danielwallock
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Seeking New Opportunity! - VP Marketing I PE Backed Brands I Marketing Exec in 2x Successful DTC ECOM Private Equity Transactions I Hire me: https://t.co/Gu8QotgBW6
New York, NY
Joined June 2013
OPEN TO OPPORTUNITIES:. I am a free agent for the 1st time in 6 years!. I’m on the hunt for a dream DTC Marketing opportunity!. In my career I have helped profitably drive hundreds of millions in revenue and manage tens of millions of dollars of profitable performance marketing.
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RT @SarahLevinger: DTC Twitter be like: "We don’t sell products. We sell identity. also, here’s a 30% off code.". 😅🤣💀.
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RT @SeanEcom: The single most important business metric, the only one that really matters-. “Will people come back and buy it?”. Subscripti….
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Every ad dollar.Every day.Every hour.Every ad channel.Every vendor.Every package.Every SaaS.Every customer experience.Every second of load time.Every team guiding KPI. Profit Contribution is affected.
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Lots of debates on this platform about agencies vs FTE vs contractors for growing brands. most of the highest functioning brands I have seen have a combination of all of these together. A huge leverage point of agencies and contractors is cost savings and ability make changes.
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Like this post a lot. I imagine ultra lean headcount / OpEx brands will become more and more common in the coming years. From having the ability to 'redeem value' and survive the ups-and-downs of DTC point-of-view moving in this direction seems so critical.
I think there's going to be a new batch of D2C companies that will have sub 5% OpEx but not super huge at like <$10M-$20M/yr revenue range. Ultra lean, serving a tight community (probably their own community) with ears fully on the ground. They won't get bigger but will stay.
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My favorite read from last week was from @codyplof. Just a stellar look inside Jones Road and the incredible grind for making every dollar count, creating an incredible performance driven culture, and doing what it takes every day to drive profits.
This is the year of efficiency and cost-cutting at Jones Road. Across the org, we have the initiatives of getting and staying lean and have improved both Gross Margin Landed Gross Margin considerably, and OPEX considerably. Here are 11 things we've done that will lead to multi.
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Stellar podcast with @andrewjfaris @BrettCurry. Love this quote by Andrew: "I have a theory that the upside of the whole thing with tariffs will be a forcing function for better supply chain creation for people because they're just going to have to, and that it'll be a win for.
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I love @drewsanocki “Turnaround Secrets” book too. I’m particularally attracted to the thoughts on culture since I think it’s just such a huge deal to drive great performance especially for DTC brands looking to grow. Link to file:
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A great sense of urgency can be such an unbelievable advantage. Combining a great sense of urgency with genuine excitement and passion can help create productive cultures too where employees really feel like what they’re doing is making a difference.
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The last 7 years or so I have been working quietly and pretty much silent online except for in DMs. Excited to change that and share more on X soon. It’s such an amazing place to make friends, learn and grow.
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Here’s a quote from Drew Surwilo (Brand Founder w/ $2Bn+ DTC sales) about me:. “Daniel served as our Vice President of Digital Marketing for over a 5-year period and was largely responsible for our exponential growth in the ever evolving digital marketing channels. Daniel has a.
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Here’s a quote from Thomas Shipley (Brand Founder w/ $2Bn+ in DTC sales) about me:. “Daniel’s incredible drive to learn and his positivity, excitement, and passion inspire everyone around him to do their best work. Over a two-year period Daniel helped massively grow our companies.
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A bit more about me:.- Deep passion for learning & pursuing “Digital Marketing Excellence”.- Love listening to @andrewjfaris, @TaylorHoliday, @9operators, @DenneyDara, team at Obvi, and have spent thousands of hours learning from DTC Twitter & YouTube. From a young age I was.
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You will get to work on our market leading direct to consumer beauty brands and build exciting new creative ad campaigns to test and help drive our performance advertising!. Come join our incredible, lively, and fun team!.
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We are seeking a Senior Graphic Designer who is a pro at creating Direct Response style Facebook Ads, Marketing Emails, and Landing Pages.
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Come work with me at Atlantic Coast Brands! We are hiring a Senior Graphic Designer to support our online Direct Response advertising business! This position is able to work fully remote.
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RT @herrmanndigital: Your biggest lever to pull for success in life is to over communicate. Yes, it can be annoying. But nobody can ever….
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