OPEN TO OPPORTUNITIES:. I am a free agent for the 1st time in 6 years!. I’m on the hunt for a dream DTC Marketing opportunity!. In my career I have helped profitably drive hundreds of millions in revenue and manage tens of millions of dollars of profitable performance marketing.

RT @ron_ecomm: @Armon_Sho honestly, my team is really small so it's really just lead by example and doing it with them. enthusiastic founde….

I have been thinking of the effects of compounding often as it relates to the compounding value of participation and presence. There is randomness in what opportunities may exist at a given time but one's ability to participate in those may be significantly influenced by.

Whole thread inspired by @ron_ecomm's stellar article:

@ron_ecomm @TaylorHoliday Longer term I do wonder how some of the more extreme efficiency practices brands may adopt may effect the brands ability to test beyond their known efficiencies into new products, merchandising and offer builds to create growth but that's a different thought.

@ron_ecomm @TaylorHoliday The periods of extreme volatility, challenge, or anticipated challenge present unique opportunities to learn, grow, and better at an extreme rate. The baseline expertise in and available resources for DTC brands has skyrocketed with the challenges it has faced I believe.

@ron_ecomm I love the @TaylorHoliday quote from his video on forecasting for their clients and the ethos behind it: ". we're as good as we've ever been and the worst we'll ever be".

@ron_ecomm article makes me think a lot about acting as an operator through the e-com seasons. At times it can be very difficult but I think there is something so exciting about those challenges being able to drive huge lasting improvements in processes, systems, and knowledge.

Although it can be very difficult to go through and still can be now, I really like the idea that these challenges force us all to get better and the net-result is the new baseline level of available educational content, software, and tools is so much better for everyone.

I imagine too part of, if not the main cause, of this significant improvement in level of content, conversations, and tools is directly due to challenges our industry faced the last few years.

I find it so amazing how much incredible software, tools, and exceptional deep educational content there is in the DTC industry. It feels as time has gone on the last few years the depth and subject matter of the content for brand operators has gotten so absurdly good.

RT @SarahLevinger: DTC Twitter be like: "We don’t sell products. We sell identity. also, here’s a 30% off code.". 😅🤣💀.

RT @SeanEcom: The single most important business metric, the only one that really matters-. “Will people come back and buy it?”. Subscripti….

Every ad dollar.Every day.Every hour.Every ad channel.Every vendor.Every package.Every SaaS.Every customer experience.Every second of load time.Every team guiding KPI. Profit Contribution is affected.

Lots of debates on this platform about agencies vs FTE vs contractors for growing brands. most of the highest functioning brands I have seen have a combination of all of these together. A huge leverage point of agencies and contractors is cost savings and ability make changes.

Like this post a lot. I imagine ultra lean headcount / OpEx brands will become more and more common in the coming years. From having the ability to 'redeem value' and survive the ups-and-downs of DTC point-of-view moving in this direction seems so critical.

My favorite read from last week was from @codyplof. Just a stellar look inside Jones Road and the incredible grind for making every dollar count, creating an incredible performance driven culture, and doing what it takes every day to drive profits.

Stellar podcast with @andrewjfaris @BrettCurry. Love this quote by Andrew: "I have a theory that the upside of the whole thing with tariffs will be a forcing function for better supply chain creation for people because they're just going to have to, and that it'll be a win for.

I love @drewsanocki “Turnaround Secrets” book too. I’m particularally attracted to the thoughts on culture since I think it’s just such a huge deal to drive great performance especially for DTC brands looking to grow. Link to file:

A great sense of urgency can be such an unbelievable advantage. Combining a great sense of urgency with genuine excitement and passion can help create productive cultures too where employees really feel like what they’re doing is making a difference.

The last 7 years or so I have been working quietly and pretty much silent online except for in DMs. Excited to change that and share more on X soon. It’s such an amazing place to make friends, learn and grow.