Steve Casey
@caseysteve
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Vp, Research Director at Forrester Research. Husband, dad, son, brother, cyclist, gear head. Views are my own.
North Andover, MA
Joined June 2009
Get involved in #Forrester's newest B2B #marketing study, investigating the State of #ABM and its relationship with Demand Marketing. Respondents get access to the findings. Deadline is Friday, Jan 21. Thanks in advance! .
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All due credit to our colleague @nbriggsB2B for doing the foundational work that resulted in this very slide and provided the jumping off point for the presentation @bobpetersonmn and I delivered this week at #ForrB2BSummit!.
"It is wholly inefficient to have an artificial dividing line between our #ABM and #demand programs and have separate teams and people and processes and infrastructure," said @caseysteve at @forrester #ForrB2BSummit #truth #b2bmarketing
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Demandbase’s Acquisitions And Solution Expansion Highlight Accelerating #ABM And Martech Evolution via @Forrester
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So proud and excited to be part of this team! What a great way to open this year's #ForrB2BSummit.
Introducing Forrester Decisions, our new portfolio of research services that helps executives, functional leaders, and their teams plan and pursue their most pressing initiatives. #PressRelease #BoldDecisions
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Loving these types of conversations lately: focused topics, fewer slides, lots of back and forth. Join us live in a couple of days. #ABM #askananalyst #B2Bmarketing.
B2B Buying in manufacturing and life sciences has changed more in the last 12 months than ever in history. Join our Fireside Chat on April 7th:.
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RT @JabmoABM: B2B Buying in manufacturing and life sciences has changed more in the last 12 months than ever in history. Join our Fireside….
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New blog about my latest research on the B2B marketing data provider landscape #B2B #ForrB2B via @Forrester.
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The convergence of #demand and #ABM is also ramping up the competition between marketing automation and ABM platforms. #ForrB2B via @Forrester.
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RT @HarryArends2: Announcing @forrester’s #SDSummit EMEA performer: Multiplatinum-selling singer/songwriter @elliegoulding! Register now to….
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RT @forrester: Join #SDSummit EMEA on Super Monday to join our SiriusDecisions foundational sessions, leadership track, D&I sessions, and o….
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Looking forward to opening tomorrow's sessions at the EMEA #SDSummit with my colleague and collaborator Amy Hayes@amymhayes1. Join us to learn more about the future of B2B buying.
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Which #B2Bmarketing technology categories are growing the fastest? Which should you invest in or divest? Help us find the answers to these questions and more by taking our 15-minute survey:
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Your buyers are changing. How should you adapt? Join @amymhayes1 and me this morning to learn how to anticipate and plan for your buyers' evolving expectations. #SDSummit #futureofb2bbuying
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Join me for a conversation with @Demandbase tomorrow as we take a dive into the #ABM tech landscape and discuss key trends, solutions, and best practices.
Which capabilities and solutions are core to successful #ABM strategies and programs? Join our webinar tomorrow featuring guest speaker, Steve Casey, Principal Analyst at Forrester to find out. Click to register now!
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In case you missed it in the holiday rush -- make sure to catch the webinar on #datamanagement trends and best practices with @RiversandMDM and @stdatawhisperer.
Join me next month in a webinar with @RiversandMDM where I’ll be analyzing the key market, technology, and buyer behavioral trends driving the need for advanced data management solutions at #B2B firms. #MDM
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Join me next month in a webinar with @RiversandMDM where I’ll be analyzing the key market, technology, and buyer behavioral trends driving the need for advanced data management solutions at #B2B firms. #MDM
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Join us at #SDTechX for a session on “CDPs: Data Management Panacea or Over-Hyped Pretender” I'm co-presenting w @JulianArcher. Learn how CDPs fit in the data management landscape and get a checklist of business requirements to consider when exploring them
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Sounds good to me. Joked recently with a vendor in my coverage space their retargeting ads were following me everywhere I go. "So it's working," they said! . Get Me A Steve-Bot
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#B2B #CDP market is evolving quickly -- #Forrester predicts audience-building/segmentation will be one of the killer apps for this emerging #data management tech. @1Carrobertson @loriwizdo @lauraramos @sheaforr @jmcbain
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