Parker Cox
@carkerpox
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Following
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Media
335
Statuses
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3x co-founder | Father | Husband | Bringing Global Talent to SMBs at Pavago
Boise, ID
Joined October 2016
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Pinned Tweet
I am burning down my business that will do $400k in profit its first year.
There is a lot of Offshore Recruiters on Twitter.
Always the same pitch—
“Change your business with global talent. My fee is only 35% of year one salary.”
It’s Time for Something New
Announcing:…
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I know someone who was a high level Nvidia employee.
In 2017 he sold 4M of stock to buy a commercial building.
He now owns a $7M building that earns him about $18k/mo net.
If he had kept the stock he’d have $50M
Bad investment or just bad luck?
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2K
My little boy turns 9 years old today. Happy Birthday Abram!
When he was 3 months old, he started screaming and didn’t stop.
I will never forget the doctor telling me “We don’t know what it is, but if you guys leave here he is not going to come back alive”
10 hours of being…
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1K
Drastically change the quality of your life for $6k
-New Bed (8 hrs) - $2500
-New Shoes (8-15 hrs) - $400
-New Head Phones (4-6 hrs) - $400
-New Monitor (8-12 hrs) -$1200
-New Computer Chair (See above) - $1500
These are 90% of your life—name a better investment.
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My friend makes 7 figures selling puppies.
I call it the Puppy Cartel.
She has 1 employee.
Her 15 year old daughter.
Over the course of the last 5 years, she has taken it from 85k per year to ~2M.
At 50% margin.
Here’s how she does it:
#1
.…
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666
My oldest brother is an alcoholic
Can’t hold down a job.
My dad and his mom have stopped helping him.
It’s now on me and my other brother.
We cover his shortfalls of about $500-$1000/mo.
We don’t want him to be homeless but we don’t want to enable him.
What would you do?
1K
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581
Tony Robbin’s is paid $1M per year as a “coach on retainer.”
Billionaires, world leaders, business magnates.
People far more “successful” than him.
What are they paying for? It’s certainly not what he’s already done that they haven’t.
In the last 6 mo I’ve expanded my…
50
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578
@dig_deeper1
@robertlufkinmd
Just for the record, sugar is way way better for you than high fructose corn syrup
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My employee told me I shouldn’t make more money than him.
Him:
“I don’t know why you make more than me, I should have a business like yours!”
Me:
“Oh, it's easy! You just need to do 500 flights”
He was confused
Him:
“I don’t get it”
Me:
“And that’s why you shouldn’t have…
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530
My Agency just hired a Million Dollar Cold Caller
3 appointments set from 93 cold calls
On his first day.
Across my businesses I now have 8 B2B off-shore cold callers (12 by February) all in Pakistan
Selling digital marketing, off shore recruiting, even toner to a variety…
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444
When I was 17, I got into a fight.
A concussion for both me and the other kid.
It led to a conversation with my dad that changed how I have approached my life since.
Strangely, my dad wasn’t mad. As he said, quietly, “I’m deeply ashamed.”
He didn’t punish me, or take…
23
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444
I just watched the Putin interview.
Here are my 10 takeaways:
1. Putin understands deeply our weaknesses and the problems we are facing as a country (does he look to exploit those?):
-inflation
-border control
-global balance of power
-currency utilization
2. Russia is leaning…
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My friend makes 7 figures selling puppies.
I call it the Puppy Cartel.
She has 1 employee.
Her 15 year old daughter.
Over the course of the last 5 years, she has taken it from 85k per year to ~2M.
At 50% margin.
Here’s how she does it:
#1
.…
52
24
363
My 17 year old wants to start a summer business.
He and his friend are thinking of doing Fence staining.
I’m proud he wants to do something, but don’t love the business.
I said car detailing or soccer camps instead.
What do you think they should do?
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3 months before our son was born, on the day my wife and I moved in together, we had $226 to our name.
We promptly went on OfferUp and bought a $200 dresser.
We drive about 30 min south, stopping in a dinghy apartment complex, and handed $200 over for 2 of the heaviest dressers…
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309
I thought I was gonna die.
I woke up with my heart pounding. It was 2:34 am 4/1/2016.
At the time, I am married, 3 kids and another due in 2 months.
I was traveling for work, and legitimately thought:
I am dying. This is the end.
I thought about what I was never gonna do…
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“Nobody Questions the Bold!!”
My high school Econ teacher was from Turkey.
2nd Semester, we had a stock picking contest amongst all the Econ students.
You would have to write your name, your stock and the price to buy or sell on a piece of paper and stuff it through a slot…
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Im getting sued for violating Civil Rights.
Just got a call from my attorney.
They received a complaint from the Civil Rights Department of the California Housing and Human Services Agency.
Client didn’t want to fix a washer dryer.
Tenant is saying they’re disabled and…
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@ToddLlewellyn
My recommendation would be—I’m buying everyone a copy, you can read it on company time, but it must be done by July 1st.
That’s what we did, worked a charm
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So today is my 10 year anniversary
10 years ago today I convinced the most amazing woman I have ever met to go on our first date
She was 25 and had a kid and I was 21 and freshly out of college
We met at work
And literally the first moment I saw her, I turned to the guy next…
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I have a friend who bought 1450ish bitcoin for ~$30k in approximately 2013.
He doesn’t have kids, single, retired in his mid 30s and is already independently wealthy from W2 stock.
He travels constantly, lives on sub $250k/yr.
I constantly wonder what I would do if I was him?
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“Trust me, don’t waste your time with them. They will never do a deal.”
This was the second real estate networking event I had ever been to, and I was talking to one of the two people I knew in the room when someone behind me interrupted.
And when I say “knew,” I had met them…
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My Brother in Law is trying to move from W2 to biz buyer.
Last week he called me to ask my thoughts on a deal he’s been pursuing for a couple months.
About 90 seconds in, I said “this will never work man, you’re wasting your time”
You’ve heard that being smart is making the…
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In the last 30 days me and my biz partner have stepped away from day to day operations of our company by about 90%
No transition plan, no changes to our team
I have almost “Quiet Quit” my own business
Not because I hate it, but because of something I read on Twitter.
And…
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PSA—Im gonna be the bearer of bad news
I’ve spoken to 5 separate ETA folks who are seriously struggling.
And honestly, they were sold a dream, but never appropriately told about the reality
And it happens all the time on Twitter.
Buying a business is not easy
Operating one…
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My employee told me I shouldn’t make more money than him.
Him:
“I don’t know why you make more than me, I should have a business like yours!”
Me:
“Oh, it's easy! You just need to do 500 flights”
He was confused
Him:
“I don’t get it”
Me:
“And that’s why you shouldn’t have…
30
15
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@meetmikehiggins
1. Use cell phone to determine where I am
2. Summon Uber
3. Buy plane ticket
4. Fly home
5. Tell my network the crazy kidnapping story
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I call it “The Envelope Test” for potential employees—
A one day probation, where I ask them to do a single task for the whole day:
Stuff envelopes.
Then, measure their results and at the end of the day, check:
-Did they get faster?
-Did they get slower?
-Did they stay the…
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12 months ago, I had 16 followers and knew nothing about Twitter.
In the last 12 months, twitter has legitimately changed my life.
Here are my 11 tips for getting the most out of twitter and growing fast:
1.Easiest and best growth hack you can find—get a group of a few…
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So, You wanna own multiple businesses, here’s the schedule:
I have 4 kids, a wife, 42 employees across 6 ventures.
5am wake up - drink a bunch of water with electrolytes, get gym clothes on, hop in the car to the gym (10 min gym drive—listen to 10 min bible talks on Spotify)…
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I turn 32 today
(And while that may not seem old, I have 4 kids, have started 7 companies and have been with my wife for a little over 10 years—hopefully a small proof of living!)
Here are 32 life lessons I want to pass on to my sons:
1. Nobody questions the bold.
2. The…
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I’ve launched 2 businesses in the last 6 months that will produce 7 figures in value this year.
All off of Twitter.
With less than 10k followers.
Here’s the 5 step playbook everyone who monetizes uses:
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“Yep, tomorrow at 9:00am works Frank, I appreciate the opportunity.”
Only problem was, Frank’s building was 500 miles away and I had to be there in 11 hrs.
I’ve come to learn that the single factor that separates the truly elite and the average is a single phrase:
“I’ll do…
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Nobody gives a shit what you do.
It is the most freeing lesson I have learned in business.
If you are good at your job, you can change:
-your prices
-your logo
-your services
-your website
-your payment provider
-your team
-the phone number
-your business hours
-to hiring to…
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I learned a hard truth about myself recently—I am not a 9 figure or even 8 figure CEO.
I am in the process of scaling one of my companies to 8 figures of revenue and 2 more to 7 figures.
In truth, I am far less passionate about the larger company—we have 20ish employees, have…
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I used to want my team to like me.
But it turns out that didn’t make me any money.
90% of my team’s results came down to their incentive structure.
But it took me years to figure out how to actually do incentives right.
Here are 5 incentive failures and how I fixed them:
1.I…
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Early on in business your only job is sales.
Sales is the train.
Ops is the track—spend very little time there.
As the train is moving slowly, lay the track one train length ahead of you.
Laying track 100mi ahead when you’re train is crawling is a waste.
Here’s how I do it👇
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To be great, you have to suck. A lot.
I just read the Steve Martin autobiography:
“Born Standing Up”
And it reminded me of the ”10,000 hours” from Malcom Gladwell’s Outliers.
But on evil steroids.
Steve spent 12 years as a standup comic, before he quit to pursue movies.
For…
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Here is why I am starting an offshore recruiting firm.
This is from Hammad, he is 22 years old, lives in Pakistan. He works in my maintenance department ($1000/mo—a great wage there)
It’s a weekend, he just slacked me out of the blue.
When do local employees do this?
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Hot take:
We need to celebrate dudes celebrating other dudes.
That’s it.
Dudes supporting dudes.
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I have several cold callers making roughly 1500 calls a day for various industries.
They average about 1.5 appointments set per day per caller.
We generally set about 15 appointments per day across the various Cos.
Here is the script template we use and how to make your own:…
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My first year in business I made $13,684.
I called my dad when I went to file my taxes—“how could this be all I’m worth?”
I was an independent insurance agent.
I was working 6 days a week as a bartender/server 4pm to 12am to make ends meet.
I’d get home about 1am, sleep until…
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What do
@sweatystartup
,
@AlexHormozi
,
@Codie_Sanchez
(pick your big time X influencer) have in common?
They’re playing chess while we’re playing checkers
They are certainly smart and successful, but it’s not because they have some magic power, it’s because of this system:
They…
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My family has a book. My dad currently has it in his gun safe
It is a family tree of sorts
That dates our family back to the revolutionary war.
14 generations
My 8th great grandfather is Daniel Boone
Yes, the one on every license plate in Kentucky
Legacy is an important…
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@dig_deeper1
@robertlufkinmd
Fructose without the fiber of fruit is much worse for the body.
HFCS is generally 55% Fructose & 45% Glucose but varies
The higher the Fructose the worse it is for you
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I have 4 sons—the eldest is my stepson.
He’s 17 and has a great girlfriend
So it was time:
We just had the sex convo—for the second time. Half way through he’s like “you’re doing great”
😳
I’m like “I’ve had 3 accidents—and I have 3 kids”
He’s like “I’m gonna tell them…
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Tony Robbin’s is paid $1M per year as a “coach on retainer.”
Billionaires, world leaders, business magnates.
People far more “successful” than him.
What are they paying for? It’s certainly not what he’s already done that they haven’t.
In the last 6 mo I’ve expanded my…
20
12
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@brucemcintyre
@AllistairMcCaw
When a disabled man or woman is carried down the isle and propped up during their vows and ceremony, is it fake? Is it charity? No it’s helping someone (who yes, knows their disabled) experience a dream, just for a moment, that allows them to feel as close as they can to “normal”
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@danielcronauer
Yeah he has some additional mental illness issues that make this a bit harder.
But I totally agree. We’re trying to apply leverage where we can
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@investing_law
Too tired to find the tweets, but here’s the play by play:
1. Rando anoninvestment account tweeted “I don’t believe in coincidence” and showed how constant raise and the Jake guy have waaaaayyyy too similar super obscure content—ie they’re the same person.
2. Turns out the Jake…
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Do you ever have moments, random, boring moments, where it just hits you that your kids won’t be kids forever?
Like sometimes after I tuck them in, the younger 3 in their bunk beds, I realize that one day they won’t all be sleeping in one room, telling each other good night.
Or…
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Allow Me to Reintroduce Myself
-I own a +1000 Unit Property Management Company headquartered in San Diego, with 4 more locations in CA and one in Boise. I took this business nearly entirely passive in September of last year.
-I own a Digital Marketing Agency for Property…
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I got a call from my wife at 3am “I think I am going to have to take Ari to the ER”
I was away for my grandfather’s funeral.
Had a rough month at one of my businesses—missed revenue targets and have a loan being called, frustrating but not catastrophic.
Ari, my 7 year old…
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@gas_biz
I told my kid I have 3,300 followers and he said “cool, I’ll be impressed at 100k”
I said
“This isn’t Tik Tok”
He walked away.
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@ShannonJean
“Well you’re rich. You pay for it.”
The single most poisonous mindset in the world
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Can we all agree?
The value of college has become
The experience
Not
The education.
My degree in history is not useful.
But a few years, thinking, learning, studying abroad, and getting life experience on training wheels was very useful.
It’s not just an ROI on a degree.
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You think buying a business is still the best path to wealth?
Munger says “tell me where I’m gonna die so I will never go there”
Here’s the most likely kill zones for you to avoid when you buy a business:
1. Underestimate time/cost to get to Ops Efficiency:
The apocryphal…
5
3
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@website_joe
Sus— suspect, don’t trust
You’re doing too much — you’re annoying because you’re asking things of me
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My hat goes off to anyone trying to build a business.
Whether they’re at
$1800/mo
$18,000/mo
$180,000/mo
$1,800,000/mo
They’re grinding, trying to support themselves and their family, create value for the world.
That’s a modern hero.
We need less envy, more support.
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7 Figures, Panic Attacks, Alcoholism
Be careful what you wish for
Because you just might get it.
When I was growing up, my step day flew around the world—he was the CFO of several tech startups in Silicon Valley, taking companies public.
For periods he flew 75-80% time…
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The business lesson no one teaches at Harvard:
Don’t Play Shitty Games
Our property management business will be a mid 7 figure revenue business in 2024.
Bootstrapped. 7.5 years.
For organic growth, we have been in the top .1% of all property management companies in the…
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You wanna blow up? Price your products like Planet Fitness or Birkin Bag.
But, most services businesses make the mistake of wanting to be “Mid Range.”
I’ve messed up pricing more times than I can count.
Here’s the lessons I have learned the hard way so you don’t have to:
I…
15
9
64
All those weekend soccer tournaments, late night practices and dollars spent might just start to be paying off.
My son was selected by Sports Illustrated as one of the top 20 High School boys soccer players (1 of only 3 juniors) after his season this year.
Proud Dad moment…
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I have to say. Twitter is just unbelievable.
I’m so grateful to be here.
Since getting serious in January:
Met several friends and colleagues, joined multiple peer groups, launched 2 companies and found a new partner for one.
The value on here is absolutely insane.
Last…
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@TrainHurst
When the lease states that the Landlord does not warranty appliances—I don’t think enforcing it makes someone a slumlord.
Especially in a 4,000/month condo in Orange County.
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I was a very good soccer player.
Then it disappeared.
At 16 while playing at the level below the national team, several division 1 offers, and a couple trials at professional teams,
I blew out my knee.
It was all gone.
Now, I coach soccer.
My eldest son is the best player…
11
1
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Many people were calling me out for “engagement bait” but I thought that the comments would be super valuable.
Isn’t that the whole point of social media?
I got almost 70 DMs with people sharing their stories and offering support.
This app is magical for creating positivity.
My oldest brother is an alcoholic
Can’t hold down a job.
My dad and his mom have stopped helping him.
It’s now on me and my other brother.
We cover his shortfalls of about $500-$1000/mo.
We don’t want him to be homeless but we don’t want to enable him.
What would you do?
1K
12
581
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I’ve found I have 12 good hours a day.
Then about 2 decent hours.
Then 2 brain dead hours.
Up at 5am, I can pretty much hustle—gym, sauna, family, work.
Until 5pm then I have about 2 hours for some more family, maybe some Twitter, ideas.
Then at 7. I’m dead.
Anyone else?
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I don’t know when it happened, but at some point I adopted my step-son.
See, when I first met him he was 6.
At the time, I was dating his mother, and I guess we were both pretty smitten.
After about 2 months, she decided to set up a “date” where we could go out, her, Rylan…
12
3
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It seems like everyone is doing offshore recruiting on twitter now.
I must get that line 3 times a week.
But everyone is missing the point. Twitter distribution can make you a small fortune.
But BIG FORTUNES are made off platform.
Twitter is the absolute tip of the spear.…
18
2
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I have personally closed more than $10M in revenue in my career.
From marketing services, to insurance, to property management to offshore recruiting, to coaching.
1000s of calls
I use the same playbook on every call and close north of 50%:
(Bookmark this + save it for later)
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“Chief of Staff”
In our off-shore recruiting business, this has been the largest category our clients have requested.
The Trend: American SMB owners and consultants are looking to pass off the admin work from their plate so they can focus on Revenue-Generating Activities.
How…
7
3
53
Here is the exact cold calling script we use in our digital marketing agency—to call property management businesses.
I will share it for anyone to use.
It sets 3 appointments per day (starting on the 3rd day from our callers picking up the phone)
Decision Maker Script
Hey…
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3
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@thrmhr
@danielcronauer
This is exactly it. He is undiagnosed, but he has some serious mental illness.
He’s massively isolated.
And my other bro and I can afford this.
He’s basically going through a multi-decade hospice.
He doesn’t have friends, doesn’t have family (outside us), not interested in…
28
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I played in 5 consecutive national championship tournaments from ages 12-17.
Lost one national championship final.
My soccer coach used to tell us this constantly:
“If you want to change your game, change your life”
As a teenager, I thought: ok…
But now, as a business…
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4
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Learning to be the bomb squad at your company changes everything.
I have almost 900 clients at my property management business.
Over 3000 tenants.
At that company I was the “Bomb Squad.”
Meaning when something was about to explode, I got called in.
Here’s a few tips I’ve…
17
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Optimize for Easy
A new paradigm I’m embracing in my life.
Before, I was of the belief that all things were as good as they were hard.
The harder they were the more they were worth.
Coming from a middle class family that over my life was able to become upper middle class, I…
8
7
48
@jaminjantz
I hear that perspective of course.
But I will say, this isn’t a traditional case of alcoholism (have plenty others of those in the family).
He’s completely isolated from the world.
It’s a hard case.
Where, genuinely, if we stopped, he would simply become a homeless version…
79
1
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Pavago Update!
That was a wild month.
When we launched Pavago Membership, I was nervous.
No one had ever done this before and we know:
“The first pioneer is the one with the arrows in their back.”
We set a target of 25 members by 6/30.
We hit that on 5/1.
Even crazier,…
22
2
47
We have Offshore SDRs setting 4 appointments a day for our clients.
These SDRs avg $600/mo base
But, plenty of US companies fail at leveraging this strategy.
Here’s how to setup an offshore sales team for your business:
Step 1: The List
Place a great candidate into an…
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2
46
I’ve sold more than 5,000 customers and more than $40,000,000 in revenue.
In every role, I’ve been a top 1% closer.
how?
Sell the “what” not the “how”
(here’s the how, maybe you already heard the what)
People want to get skinny, they don’t want to know about your sit up…
12
4
44
Silicon Valley is the best in the world at one thing—and it’s not founding companies.
I grew up in Silicon Valley during the DotCom boom and bust and then Web 2.0.
I have seen many people get rich.
My uncle was employee 4 at a company that sold for 9 figures. He retired…
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3
45
I lost $70k in January because I got distracted.
My Property Management Firm got hammered last month.
The reality is that it’s my fault, of course. I could see the writing on the wall in December, but—as I have moved to a more passive role, I tried to lead my leaders to fix…
12
1
44
So…I lost my uncle yesterday to Suicide
In his memory, I want to remind everyone that whatever it is that is going on, time heals all wounds and there is always another way.
If it feels dark and lonely, there are always people to talk to
9
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45
For everyone on the edge of their seat
waiting on an update
on the second most exciting saga on Twitter since
@nickgraynews
He did in fact get up.
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@mhp_guy
Dude! We had something similar happen to us with a regional bank.
It’s like we have 300k+ in every month and 250k+ out every month.
Why are you holding a check and then playing these games??
So frustrating
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I’ve spent $1,376,487 on marketing
To scale my home service business
(property management)
Here’s how it breaks down:
-Referral fees (5.8%)
-SEO/Content (14.2%)
-Paid Ads (73.6%)
-Mailers (4.1%)
-Radio (2.3%)
Lessons I have learned along the way:
-Referral Relationships…
18
2
42
We don’t know what it is, but if you leave here, he’s not coming back alive”
It was Christmas Day 2014 and the day that changed my life forever.
At 5pm just after everyone left, my 3 mo old son started screaming.
He had had a fever the entire day. Low, sub 101 degrees and was…
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If you like learning about obscure regulatory agencies that can sue you.
Follow me for more
@carkerpox
5
1
41
I will be chasing this high forever.
For the first time, we got hired in all 4 businesses on the same day:
Property Management: a duplex in Orange Co
Digital Marketing: SEO and PPC recurring client (2 more very good calls with follow ups later this week for others)
Offshore…
10
1
41
Email at 4am?
No problem, I can respond on my midnight pee break.
Urgent call during dinner?
Easy, it will take 10 minutes.
Important client only has time on Saturday?
Sure thing, I’ll squeeze it between kids soccer games.
This playbook led to 5 years of panic attacks.
I…
12
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The death spiral of solopreneurs
Achieve success in one arena
Assume you’re invincible
Start a new thing in an entirely different vertical
Bankrupt the entire empire.
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If you have a golden goose, double down.
Don’t start a pig farm.
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People often talk about the value of experience.
And for those of you sitting on the sidelines thinking
“What the hell does that mean? I have experience”
Here:
So far this week, I have launched 2 businesses for less than $1000 each that are on pace to do 10k or more this mo…
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My favorite part of business is designing new systems, offerings, models, processes.
My least favorite part of business is implementing those designs.
Visionary work is day dreaming
Integrator work is working.
Both essential but one takes an hour the other takes a year
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