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Curated news about all things Marketing from AI to SEO to Content Marketing via B2B Marketing agency @TopRank
Minneapolis, Minnesota
Joined November 2007
Here's a list of 10 top SEO platforms: @semrush
@ahrefs
@Moz
@SERanking
@screamingfrog
@mangools_com
@serpstat
@MajesticSEO Which tools would you add?
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Optimize your influencer strategy with the Top 10 B2B Influencer Marketing Blog Posts of 2025 https://t.co/kctiqCWyqC via @toprank
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Check out the new interview with @leeodden about the #BeyondB2BMarketing podcast on Listen Notes:
listennotes.com
Beyond B2B Marketing: “Consistency creates distinct brand clarity.”
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Content Strategy in the Age of AI Search: The new reality of search and Generative Engine Optimization (GEO) vs. traditional SEO https://t.co/ipKOr8dxPF via @toprank
toprankmarketing.com
Learn actionable ways to adjust your content strategy for AI-driven search results, boost visibility, and thrive in the evolving SEO landscape.
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Proxies for prompts: Emulate how your audience may be looking for you https://t.co/dE1EuN00ro via @sengineland
searchengineland.com
As search shifts from keywords to prompts, learn how SEOs can use data proxies to understand AI search behavior and track visibility across platforms.
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AI is limitless—that’s why it’s so bad at art https://t.co/HosRPoDIyh via @adage
adage.com
With no human limitations to overcome, AI art becomes devoid of meaning.
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What is Generative Engine Optimization (GEO)? Here's a handy marketing primer: https://t.co/gtVD2p9YuT via @toprank
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A New Era for B2B SEO & Best Answer Marketing: ✅ AI Mode in Search ✅ Deep Search: Multi-Layered Research Results from One Query ✅ Hyper-Personalized Results ✅ AI Agents: Search ✅ Ads in AI Overviews Learn more: https://t.co/3KY3TLb7Pj via @toprank
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How AI Broke Search Trust and What Google Is Doing About It (Maybe)
iloveseo.net
The core of search is breaking down as AI allows "fake authorities" to fool search engines with detailed lies. A recent experiment showed how "Hollow Brands" exploit this weakness, using parasite SEO...
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What do buyability and category fame mean for modern B2B Marketing? Find out in this interview with TopRank Marketing CEO @leeodden and Bain & Company Partner, @RishiPDave on the latest episode of the Beyond B2B Marketing podcast 👉
In the latest episode of Beyond B2B, host @leeodden Odden talks with @RishiPDave of @BainandCompany about how buyability, AI, and human creativity are reshaping the future of modern B2B marketing. Watch or listen to the full conversation: https://t.co/AXJGar6Onb
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Tired of B2B thought leadership content being too "boring to boring"? New research from @toprank and @Ascend2research found that high ROI B2B marketers say making content more experiential makes it more impactful. Learn more https://t.co/7XMS1efHED via @marketingcharts
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If your B2B brand isn't visible in the most important places buyers are looking, you're missing out on both visibility AND credibility. No trust, no customers. Learn more👉 Why a Multi-Channel Visibility Strategy is Essential to Reach Today’s B2B Buyers https://t.co/YINUKHf0tQ
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New B2B Thought Leadership Research Uncovers the 'Answer Engine': How Top Performers Achieve Nearly 4x Higher ROI https://t.co/cM1ZRtnwkD via @prweb @toprank @Ascend2research
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Is your information on GenAI search accurate, if visible at all? There's a reason for that and today's post on the @TopRank B2B Marketing blog shares why 👉
AI search is surfacing more misinformation. And B2B brands are feeling the impact. Weak signals = weak answers. If you rely on expertise, thought leadership, or organic visibility, now's the time to strengthen trust. Full analysis: https://t.co/MD5RUxeiWz
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Audiences Have Moved. Has Your Content Distribution Strategy Adapted? As old channels diminish and fresher ones emerge, marketing experts including @TopRank's Jane Bartel say you must shake up your brand’s content distribution strategy. Free webinar: https://t.co/Wv6Xa86BuL
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We're using AI to go faster, but not to think bigger. As @briansolis says, most teams "aren't really challenging themselves." Real impact comes when marketers stop automating yesterday and start reinventing tomorrow. Watch the full #BeyondB2B episode: https://t.co/64q1O834hQ
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🚀 New #BeyondB2B podcast episode! Host @leeodden talks with @briansolis, Head of Global Innovation at ServiceNow, about his book Mindshift, what's next for B2B marketing and how to stay human in a world being transformed by AI. Watch, listen or read: https://t.co/xyWNsmC6w6
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What's the importance of original research for B2B thought leadership? IBM's Cindy Anderson puts it well: "Research gives you the evidence for your point of view. Without that foundation, you're just publishing opinion." Dive in to our new report: https://t.co/8CPwbP4F52
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"We're surrounded by sameness right now, where AI has become the voice of many subject matter experts. When a real human voice comes through, when there's empathy, curiosity, even vulnerability, that's what cuts through." New @toprank research 👉
toprankmarketing.com
The team at TopRank Marketing and our research partner Ascend2 are happy to announce the release of a new research...
What is the true value of thought leadership for B2B brands? @briansolis sums it up perfectly: "Thought leadership isn't just data or expertise; it's emotion with integrity attached to vision and direction." Get more insights from our new research report https://t.co/8CPwbP4F52
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New research report from @TopRank & @Ascend2research, Answer Engine. It's Showtime For Research: B2B Brands Use Surveys As Thought Leadership Tool https://t.co/dfAEp0K1f8 coverage via @MediaPost
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