MediaRadar
@MediaRadar
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MediaRadar, now including Vivvix, is driving competitive marketing and sales decisions for our clients, by providing real-time intelligence across 30+ channels
New York City
Joined October 2008
👋 Subscribe to the MediaRadar Minute: https://t.co/Hl5f3aprPA Get advertising intelligence that shapes your strategy, with monthly insights, trend reports, and the latest data delivered straight to your inbox. #MediaRadar #MarketingIntelligence #AdTrends
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MediaRadar data in @adage's Brand Report 2025 shows U.S. measured-media spending hit $216.7B in 2024, up 8%. The takeaway? Growth follows insight. When brands understand where dollars flow, they don’t just spend — they move with purpose. Read more now
adage.com
Key stats from Ad Age’s Brand Report. Biggest advertiser categories based on 2024 U.S. measured-media spending from MediaRadar. Exclusive content available to Ad Age All Access subscribers.
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Fragmented? Maybe. Valuable? Absolutely. The Streaming Shift in Media Strategy is here—see how publishers can turn disruption into sustainable growth. Read more now https://t.co/nwSJ4lmmjb
#AdTech #StreamingTV #MediaRadar
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We can’t help but continue to reflect on this year’s Advertising Week. It revealed a defining truth: the best marketers aren’t choosing between creativity and technology — they’re blending both. Read more now https://t.co/WSpavoGs19
#MarketingInnovation #MediaRadar #AWNY2025
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- $35B+ in ad spend is flowing into streaming and CTV. - Major leagues like the NFL, NBA, and MLS are redefining media rights. - Brands are experimenting with data-driven, real-time campaigns. Dive into all this and more in our latest blog post 👉 https://t.co/TP42qWuBVC
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Prime Video just came into sharper focus. MediaRadar’s latest expansion unlocks visibility into one of CTV’s fastest-growing ad environments — covering over $3.7B in annual CTV spend. See how Prime's growth pillars are reshaping the future of streaming: https://t.co/aVl9B9W0k8
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Today's the day—see you at 1PM at the Media Stage to hear Matt Krepsik discuss "CTV & the Video Revolution: Who Owns the Future of Sight, Sound & Motion?" You don't want to miss it! #AWNewYork25 #AdvertisingWeek #FutureOfAdvertising #MediaRadar
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The MediaRadar team is on the ground at Advertising Week! Find us at Penn District and join us at the Media Stage for our panel discussion - 10/8 at 1:40 and fireside chat - 10/9 at 1:00 👉 https://t.co/51U4mbhHoO
#AdWeekNY #AdvertisingWeek #FutureOfAdvertising #MediaRadar
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The future of travel is calling! ✈️ Get exclusive insights into ad spend, share of voice, and emerging leaders with the full collection: 📖 In-Depth Report 🎥 Executive Summary Video with Lauren Amira 📊 Presentation Deck Start your adventure at https://t.co/4oP4TzYTTl
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Are your ads blending in…or breaking through? Dig into why surface-level metrics (likes, shares, impressions) can be misleading—and how MediaRadar's Creative Intelligence helps brands figure out what’s really working. 👉 https://t.co/31RfHrP7L3
#CreativeIntelligence
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AI Ate My Creative Team. Is this the end of advertising—or the start of something bigger? Catch the discussion at AdWeek 2025:📍 Media Stage | Oct 8, 1:40 PM ET Featuring leaders from 4A’s, AJL Advisory, Omnicom Media Group, and MediaRadar. https://t.co/51U4mbhHoO
#AWNewYork25
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Sports advertising is in the middle of a massive shake-up—and streaming is changing the playbook. 📺 ⚡ “State of the Industry: Navigating the Seismic Shift in Sports Advertising." 🧠 Learn more: https://t.co/3zlwr7FWu9 👉 Reserve your seat now: https://t.co/J0J9Gwkug2
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✅ Track ad spend across leagues, teams, and major CTV platforms ✅ Connect the dots with cross-media campaigns powered by $280B+ in spend data ✅ Gain clarity with weekly insights on spend, creative, and media mix Full story here: https://t.co/MmaiDKtRNd
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🚫 Stop blocking. ✅ Start performing. @MediaRadar's @BrettHouse spells out the marketer’s playbook for turning quality news into performance fuel: https://t.co/wpGNFZMVnj
#MediaRadar #MarketingIntelligence #ProgrammaticAdvertising #MarketingTrends #AdTech
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From the NBA Finals to nightly news, appointment viewing still commands attention, but what about the rest of the video landscape? Catch the full webinar on-demand: https://t.co/0gMKYgVG99
#MediaRadar #StateOfTheIndustry #MarketingIntelligence #VideoAdvertising
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Brand safety and missed revenue: Are static keyword blocklists holding publishers back? 🎧 Listen to the full conversation on @MediaRadar’s #SignalAndNoise: https://t.co/64JDh4dBnA
#MediaRadar #MarketingIntelligence #Podcast #AdTech #ProgrammaticAdvertising #BrandSafety
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The way fans watch sports & entertainment is changing fast. 🏈 Register for our webinar, “State of the Industry: Navigating the Seismic Shift in Sports Advertising", to see how advertisers are keeping up: https://t.co/J0J9GwjWqu
#StateOfTheIndustry #SportsAdvertising
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🚛📈 @Instacart is scaling national accounts with strategy, speed, and the right data. By partnering with @MediaRadar, #Instacart expanded its influence beyond the cart and up the funnel. Read the full success story: https://t.co/KxMIW41rTW
#marketingintelligence #retailmedia
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Add to Cart ➡️ Add to Ad Spend The line between shopping and advertising is blurring. Here's what brands need to know: https://t.co/2vyFiznEhd
#MediaRadar #MarketingIntelligence #DataDrivenMarketing #RetailMedia #CommerceMedia #AdInnovation #AdTech
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Jessica Hogue joins hosts @BrettHouse and @RioLongacre on our latest #SignalAndNoise episode, "Publisher Monetization Woes: Is the News Media in Jeopardy?" 🎧 Listen here: https://t.co/64JDh4dBnA
#MediaRadar #MarketingIntelligence #MarketingPodcast #Podcasting #Publishing
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NYC, we're coming for you! 🚕🗽 Attending @AdvertisingWeek in October? Let's connect: https://t.co/a6sa2jGoec From panels featuring @bretthouse to a fireside chat with our CEO, there’s lots to look forward to. See what's on tap. 👇 #AWNewYork25
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