MediaRadar
@MediaRadar
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MediaRadar, now including Vivvix, is driving competitive marketing and sales decisions for our clients, by providing real-time intelligence across 30+ channels
New York City
Joined October 2008
👋 Subscribe to the MediaRadar Minute: Get advertising intelligence that shapes your strategy, with monthly insights, trend reports, and the latest data delivered straight to your inbox. #MediaRadar #MarketingIntelligence #AdTrends
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#OpenAI’s U.S. media spend soared to $19M in Q1 2025, up from just $2,600 a year earlier, fueled by its high-concept #SuperBowl debut: As media momentum continues, all signs point to @OpenAI taking a more proactive approach to #marketing.
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Video ad spend is set to reach 44% of all advertising by 2028 - are you prepared for what’s ahead? . Register now for #MediaRadar’s upcoming #StateoftheIndustry: Future of Video Advertising webinar:
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What agency roles will #AI impact, and how soon? .🎧 Listen to the latest episode of #SignalandNoise:. In this episode, @airgups23 joins @bretthouse and @RioLongacre to unpack the impact of AI on #mediabuying. Catch the full episode on YouTube or Spotify.
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From its 2015 premiere through June 2025, The Late Show with #Colbert generated $1.7B in national TV ad revenue for #CBS. So why end the highest-rated late-night show in its slot? #LateNightTV #MediaRadar #MareketingIntelligence
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🇨🇦🚗 This just in! The Canadian #autoindustry is shifting as hybrid takes a larger proportion of ad spend. Want to dig deeper into #Canadian auto ad trends? Contact Andrea Beach at andrea.beach@mediaradar.com to see how #MediaRadar can help.
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Trump's 'Big Beautiful Bill' cut renewable subsidies, prompting $13M in TV ad spend. Democrat PACs spent $2.6M on jobs-focused ads—Republicans more than doubled it: #MediaRadar #MarketingIntelligence #PoliticalAds #MarTech
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IPG wins Anthropic’s US media business as the AI startup’s valuation continues to soar, via @AdAge. #AdAge #MediaRadar #AdvertisingNews #AdvertisingIntelligence #AdInsights.
adage.com
The AI startup behind the Claude chatbot recently started beefing up its marketing ranks.
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When the @NBA Playoffs heat up, so does ad spend. 🔥🏀 . @MediaRadar's Lauren Amira explores how @ABC, @TNTDrama, and @ESPN are cashing in during the big games: #MediaRadar #MarketingIntelligence #NBA #Advertising #SportsMarketing #AdTech
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That’s a wrap on #BeetBerks! @MediaRadar’s @BrettHouse spent two action-packed days exploring the future of advertising at @Beet_TV’s retreat at the stunning Troutbeck Estate Resort. Thanks to all who made it such a great event! 🙌
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According to @MediaRadar in @AdAge, @WhiteCastle spent $5M on U.S. measured media in 2024: #MediaRadar #AdAge #MarketingIntelligence #QSRMarketing #QSR
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Want to grow your streaming ad sales? Start with sports. 🏈📺. In his latest piece for @DCNorg, @MediaRadar CEO Matt Krepsik shares why major NFL advertisers are your best bet for streaming growth this season: #MediaRadar #MarketingIntelligence #NFL
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According to @MediaRadar in @Adweek , X’s U.S. ad revenue fell 19% during the first half of 2025 compared to the first half of 2024: #MediaRadar #AdWeek #MarketingIntelligence #X #XAdvertising #SocialMediaAdvertising #AdTech
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Want to know what your competitors are planning before they make a move?. @MediaRadar's Canadian Creative Intelligence helps you anticipate creative strategies across the Canadian market. 🇨🇦. 🔗 📧 andrea.beach@mediaradar.com. #CanadianAdvertising
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Medicaid is quickly becoming one of the most defining and divisive issues of the 2026 election cycle. @MediaRadar breaks down the uptick in Medicaid-related ad spend in our latest blog: #MediaRadar #MarketingIntelligence #PoliticalAdvertising #AdTech
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In marketing, the first to know always wins. Stay ahead with @MediaRadar's Competitive Intelligence: #MediaRadar #MarketingIntelligence #CompetitiveIntelligence #AdvertisingInsights #AdTech
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This year’s upfronts told a new story, with streaming taking center stage. Get the full breakdown in @MediaRadar's latest MediaWatch® Streaming TV Report: #MediaRadar #MarketingIntelligence #IABNewFronts #StreamingTV #AdTech
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According to @MediaRadar in @2oceansvibe, @temu_us ramped up its ad spending by 1,000% in 2023, with much of that cash going into paid social media campaigns: #MediaRadar #Temu #SocialMedia #MarketingIntelligence #AdvertisingInsights.
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.@MediaRadar SVP @BrettHouse is heading to @Beet_TV's #BeetBerks, one of advertising’s premier executive retreats!. Interested in connecting with Brett at the event? Send us a DM or reach out to him directly!
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Linda Yaccarino's departure as CEO of X may mark the start of a new chapter for the platform. Ads may still remain the primary revenue driver, followed by subscriptions and emerging features: @AdTechRadar @ChrisHarihar. #MediaRadar #MarketingIntelligence
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