the adtech pr blog
@AdTechPR
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adtech pr tips + data | run by adtech pr expert @chrisharihar
New York, NY
Joined October 2025
Someone had to write this, and who better than @ChrisHarihar. Here are 6 PR takeaways from Zohran Mamdani's mayoral win - lessons for adtech companies (and beyond). Link below. 👇👇
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👀
I asked @perplexity_ai's @comet agentic browser to take me directly to a "reputable" SSP and DSP website. See where it took me via the @AdTechPR blog. Link below! 👇👇
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Great first half a day at #MarketectureLive @marketecturetv w/ @eric_seufert @oliviaakory @AdtechGod
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Wow. Thoughts on this?
I wrote another blog post for the @AdTechPR blog. Pondering where adtech fits in the agentic web era. Piece below. 👇
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NEW: 84% of marketing and programmatic leaders say consumers are moving away from the web, per a new global study by @MediaLink and @LoopMe. Brands are responding by investing more in mobile apps. Story below. 👇
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What do you think? Ads need PR just as much as adtech.
If people don’t like ads, what hope is there for adtech? That’s my latest piece for the @AdTechPR blog. Link below! 🔗
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The Trade Desk wants you to think the open internet is a good place to spend your money but then look at the title of this: “DUPLICATE, OBFUSCATE, AND SOMETIMES LIE.” They want to scare you away from an open internet so you run on “their” web.
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Some good stuff here by @ChrisHarihar:
In my latest for the @AdTechPR blog, I wrote about AppLovin's alleged SEC investigation and how better PR (more clarity about WTF the biz does/stands for) could be an antidote to some of its current ills. Full link below. 👇 #AWNewYork25
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Woke up this morning with @AdTechPR on my wrist. Thank you to all of the great sponsors who made a fun night possible! By way of @AdtechGod
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The results will shock you. 😱 (Ok, JK but they’re useful!)
Another adtech PR #AWNewYork25 piece by me for the @AdTechPR blog — I wanted to understand how AI search responded to these 2 questions: -What’s the best DSP? -What’s the best SSP? See LINK 🔗 below + tips on what might be helpful for better adtech AI search visibility. 👇
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In another piece for @AdTechPR timed to #AWNewYork25, I preview 5 trends that will shape this week’s adtech convos. One of the trends: SSPs having a killer year story-wise. They're in one of the more interesting corners of the industry right now. Hit the link for the full list.
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Another piece I wrote for @AdTechPR: an analysis of how The Trade Desk talks about AI in its press releases. For that, I reviewed every mention of AI across 22 TTD releases from 2024-2025. Snippet here. See the full analysis in the link below. 👇
Today, timed to #AWNEWYORK25, I've launched the @AdTechPR blog, where I share tips/data on adtech PR every week. In one of my first posts, I asked @Adweek's AI reporter, @trishlaostwal (who is awesome), what makes an adtech AI story worth covering. Link below. 🔽
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This was fun. 📊
Another piece I wrote for @AdTechPR: an analysis of how The Trade Desk talks about AI in its press releases. For that, I reviewed every mention of AI across 22 TTD releases from 2024-2025. Snippet here. See the full analysis in the link below. 👇
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Today, timed to #AWNEWYORK25, I've launched the @AdTechPR blog, where I share tips/data on adtech PR every week. In one of my first posts, I asked @Adweek's AI reporter, @trishlaostwal (who is awesome), what makes an adtech AI story worth covering. Link below. 🔽
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