For the first time in decades, the promise of useful, innovative and differentiated search experiences is in clear sight.

The syndication remedies will allow search properties like Apple Safari to “pull” results and ads from Google and create their own search experience as opposed to the current state where Apple is forced to “push” users to the Google controlled search results page.

Syndication licensing is an effective remedy that will reverse the flow of tens of billions of dollars from the monopoly platform to publishers, advertisers, and consumers.

The Government’s proposed syndication remedies in US v Google will restore market competition and unleash the innovation of Gen AI search.

Sometimes word count tells the story. The Court’s search monopoly decision uses a form of the word advertising: 537 times. Google’s proposed remedy order? Once.

Google’s proposed remedy is to allow browsers to offer choice screens. Choice screens would work if the search market was healthy and competitive. The Court ruled it is not. Google does not address the Government’s proposed remedy that will actually create search competition:

Just arrived in London after a long weekend in Poland doing family roots research with my Dad. Fired up to get after it tomorrow with our European team as we work on taking the future of search worldwide. Inspired by the past to build a better future!

The government’s proposed remedy framework in the Google search antitrust case is thoughtful, practical, and effective. This is an important step towards unleashing innovation in the search experience that will add value to the lives of every internet user. The economic result of

Swish, swish — we've landed a major layup for #IMPACT2024! 🙌🏀 Journalist, author, & podcast extraordinaire @karaswisher will serve as our keynote speaker! Get ready for a can’t-miss fireside chat featuring @adamjepstein around #AI, #antitrust, #searchadvertising & more. 🎙️

It was energizing to talk search antitrust with Adtech OGs who brought their A game perspectives and insights. Thanks for the experience @aripap and @ericfranchi

My dad said this podcast about the Google search antitrust decision was an “Extraordinary presentation in simplifying a complex topic.“

Today’s Google search antitrust decision is good for: * capitalism * democracy * internet users * consumers * advertisers * AI search developers And… after the Court nails the remedy as well as it did the decision add: * Apple * Samsung * Every publisher with search intent

Reading today’s ruling, it’s clear: by the end of this decade, going to a search engine results page will seem quaint. This decision sets the stage for a remedy that will dramatically improve the search experience for everyone connected to the web.

My thoughts on the Google search antitrust trial a couple weeks ago

Great day for both capitalism and democracy!

States pushing for discovery on discovery of Google around its alleged destruction of evidence … arguably should be criminal. 1/2

Absolute joy to witness the closing arguments in the search ads antitrust trial. Super impressed by the clarity and precision of arguments and evidence offered by the DoJ’s David Dahlquist. USA! @matthewstoller @jason_kint

Here’s the sentence Google wanted to hide: “Our bundle of search results and ads drives dominant market share!” Simple remedy: Unbundle search results from search ads.

Twitter produces awesome data about the idea: “Confidence is often an adequate substitute for expertise.” Always has.