Alexa Christon
@achriston
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Marketer, Co-host @Adlandiapodcast
boltedtothefloor
Joined August 2008
India has the quantity & quality of people to become an enormous new English-language media market that then exports to the world. Acculturation has come from years of lurking on Western social media. Accents are obviated by pseudonymity, AI, VR. And creators monetize via web3.
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great times jamming w/ @laura_correnti & @achriston @adlandiapodcast on intersection of web3 & media-- - web3 101 - role of brands - role of legacy media - the future of membership & community always fun riffing w/ friends. https://t.co/mA1Cbkjfqe (btw best cover art ever?)
podcasts.apple.com
Podcast Episode ยท ADLANDIA ยท 12/28/2021 ยท 1h 16m
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"Success is the inevitable byproduct of learning (not education)." @naval
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Itโs not so much that decentralization is a panacea. Itโs that when you are over-centralized, you decentralize. And then, if people over decentralize, they recentralize. But around new hubs this time. So itโs bundling, unbundling, then rebundling.
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The Pseudonymous Economy: why we might follow Satoshis path in the future. @balajis introduced this very interesting concept and I found no good video on it besides his original talks - so I made one myself.
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DAOs are already automating finance. Soon they will transform storytelling, media, and character creation, too. @cuysheffield on the new decentralized models of creator-fan collaboration.
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The Associated Press partners with crypto company Chainlink to add data about elections, sports, and more to the blockchain in order to authenticate it (@dragonwolftech / Decrypt) https://t.co/QA62m41uV5
https://t.co/k24ruo3v53
decrypt.co
The Associated Press has partnered with Chainlink to provide verifiable news data in the age of misinformation.
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The media flippening is already here. Legacy media corporations spent down their trust. All they had was distribution. Now not even that.
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Itโs crazy that Nickelodeon / Adult Swim / Cartoon Network (and other brands / content owners) donโt realize that if they spend $100k to buy a Bored Ape or $50k to buy a Gutter Cat - they own all the commercial rights and start making content and merch with it tomorrow.
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This will be one of the most fascinating studies in retail over the next year. The stock is up nearly 300% since the announcement of the partnership in July 2020. People will actually purchase this.
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So honored to guest on @adlandiapodcast. We talked about all things podcasts โ scripted fiction, audio brand advertising, and more!
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Advertisersโ protracted pursuit of cross-media measurement is gathering pace.
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crypto's greatest application will be a single passport for the internet.
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a deep dive into Apple and Spotifyโs paid podcast tools, individually and comparatively https://t.co/hVg2S1GDFT
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