When information is expensive and misinformation is cheap, we restrict access to what we assume to be known. The problem isn't just algorithms and platforms, it's accessibility and the business of media (subscriptions/advertising). New models should enable the discovery of truth.
some personal news...
I'll be joining the leadership team at TCG focusing on Web3 ideas/projects/founders/companies.
proud to get the opportunity to build with
@mkerns
,
@JesseJacobs434
,
@PeterChernin
& co.
more on what we're up via
@sarafischer
-->
One of my oldest & dearest friends
@mrhollender
saw a NYC that most of us can only dream of.
Luckily he took this photo so we can share the moment with him. Phenomenal.
feels like a big web3 unlock will be taking all these incentive experiments used for coordination (DAOs) and commerce (NFTs) of collectibles and leveraging them for good; climate, government, philanthropy.
new from
@darkstardao
:
Most of todayโs Web3 neighborhoods are following the history of McMansions; building 10,000 โhomesโ in the middle of nowhere hoping people move in.
NFTs communities can be awesome, we just need to start building inside of them.
/1
if crypto unlocks our ability to truly live online, we should look at every native crypto function as construction of a city (NFTs, DAOs, blockchains).
web2: economies online
web3: online economies
quite simply, you engage with more people online daily than you do in person. if you care about how you present physically, you will care about how you present digitally.
Thatโs NFTs.
platforms like Substack, OnlyFans, Cameo & Patreon are creating a new market indicator for individuals similar to what free agency does to athletes.
within a team/company, an individual's value is generalized
within free agency, the market dictates an individuals value
/ 1
detach NFTs from $$$ and you can see it explode.
brands charging for NFTs are doing it wrong. for brands with existing customers, NFTs should be an add on-- collectable, giveaway... a benefit.
โThe plan: Buy companies that sell products directly to consumers and pair them with influential creators, like Mr. Espiritu, who can cultivate communities around the merchandise.โ
TCG x Night Media โ> Night Capital
The Brew may be the first media company to publicly encourage all employees to have their own individual persona, their own individual business.
& itโs the perfect strategy.
This is truly media company is record labelโ talent & company build reputation off of one another.
Essay 3: Turn employees into creators โ๏ธ
What youโll learn:
1) Strategy of making employees creators
2) Benefits for employers and employees
3) How a company can do this
New Post: as media companies become record labels, creators become rock stars & the business changes for the better.
This is the age of the Renaissance Creator.
In the passion & ownership economy, creator's now become micro labels themselves.
How?
/1
crypto wallets will change how brands think about targeting customers online:
1) fully public purchase history
2) users willingness to spend money online
3) connect physical and digital purchases seamlessly
this method makes cookie targeting seem ancient.
Independent creators are independent businesses, pt II
- Substack announces legal support
- Substack hints at editing, design, healthcare & financial support
The formula for a creator economy is creator comfort & confidence. This initiative shows that.
had a blast talking DAOs, creators & media with
@RaoulGMI
. Some trends I'm looking forward to--
1) ETH keys/wallets as log in, status & identity
2) DAOs enabling "media companies" to be more service oriented
3) Moving from "subscribers" to "investors"
last day at the
@washingtonpost
. so proud of everything we've built over the past few years.
special shout out to my baby (now all grown up)
@zeus
. zeus powers over 200+ publishers & counting & is about to push FB out of the way with Zeus Prime building a better web for all.
everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertisingโ
- 2,500,000 emails/first party data
- 1,000,000 opens/active registered users
- direct relationship with advertisers (non-programmatic)
- emails are new cookies
internet businesses fall into 3 buckets; free, rent, own. and each has their supportive business model (advertising, subscriptions, NFTs).
thatโs it. simple.
Final day
@washingtonpost
. What an incredible establishment. A place where no person is bigger than the brand itself. Honored to have worked with the best & lead by the greatest. TY
@jedkhartman
@PostBaron
@sprakash007
& Fred Ryan. Democracy lives in your light.
New Post: The media companies of tomorrow will look a lot like record labels of today.
The best platforms/publishers will prioritize talent to build a business that puts creator reputation + brand reputation + operations at its core. How? Why?
*click*