Yusef Robb
@YusefRobb
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Storytelling. Strategy. Crisis. Founder: tk/Communications, LLC.
Los Angeles, CA
Joined April 2009
I cite his book and show the ad in media trainings to this day.
In graduate school, I got to know Tony Schwartz and spent some time with him in his studio. Tony’s book “the responsive chord” is still one of the most important books in political communication. “Daisy” is his most famous ad, but “close the door” will forever be my favorite.
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While eyes are on Chicago today for the @DNC Convention, on Friday, @EIPPledge was there for 9 new signatories-coalition is now at 68! Thanks to @RTA_Chicago @Metra @ILTollway @CDMSmith @LoopCapital @ParsonsCorp @Turnerconstruc @TYLI_Group @WSP. Proud that EIP is a client!
Today marks a pivotal moment in the journey toward equitable infrastructure! At 11 AM CT, the @RTA_Chicago, @Metra, @ILTollway, @CDMSmith, @LoopCapital, @ParsonsCorp, @Turnerconstruc, @TYLI_Group, and @WSP will officially sign the #EIPPledge at the House of Hope in Chicago.
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NOT posting to get into the debate. I am posting to say that repeatedly in recent days, I've seen TV journalists note that the President used a teleprompter for his rally on Friday and his speech from the White House today. >These journalists were reading from telemprompters. <
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Where we invented the politics of the 21st century (the good parts anyway).
A slab of mahogany @YusefRobb and I knew quite well. https://t.co/PDqLNSK509
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Late to this but Zach brought in the funk and the noise! Bravo!
It's a good thing @MayorOfLA's spokesperson @ZachSeidlLA is going on record in response to @lacontroller's budget analysis. Calling it a "theatrical exaggeration & doomsday" + defended giving LAPD $1B raises The mayor's office is misleading the public. Will pull this up next yr
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Glad to be of service as my former client @SanDistricts signed to join the movement of my current client @EIPPledge at the @ENRnews Infrastructure Forum in LA today. I am lucky to work with leaders and orgs that do good things and big things!
At the forum, the Sanitation Districts also pledged to support the Equity in Infrastructure Project, which aims to strengthen historically underutilized businesses working on public infrastructure. Find out more here ➡️ https://t.co/sWgh5gDwdc
#lainfrastructureforum @EIPPledge
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It's pretty cool to work with @USAccelerate and @United4Infra. In sum, we work to shape infrastructure investments beyond the "project" lens and through a "people" lens. It's not just alliterative -- it's how to maximize this once-in-a-generation federal funding opportunity.
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It’s “their,” not “they’re.” Let’s start there.
Councilwoman Raman’s vote is a slap in the face to areas like the Valley that are struggling with crime and public safety.
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This addition ensure you live long and prosper. Aside from my Aunty’s homemade, I only eat this brand: https://t.co/puiHLN7rGU
buniyaa.com
Shop a range of Mother's Recipe Mango Pickle Hot Online in USA. It is a very spicy pickle. It is prepared from mango and additional spices. Order now!
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Communications in support of complex litigation is never easy -- but it helps when the plaintiffs are tremendous humans! Thx to @Elex_Michaelson for working us to cover the 10th anniversary of the SCOTUS victory against Prop. 8.
It's been 10 years since @paulkatami @Jzpk4equality helped overturn Prop. 8 & legalize same sex marriage in California. They joined us on @FOXLA to reflect. "Love is enduring...if you lean into the truth, lean into your authenticity...#lovewins."
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Having helped lead the campaign for Measure M and an inaugural that included a reading of the New Frontier speech by @GeorgeTakei (one of my better professional ideas), this is a happy day for yours truly!
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I’m so saddened by the passing of my wonderful friend Tina Turner. She was truly an enormously talented performer and singer. She was inspiring, warm, funny and generous. She helped me so much when I was young and I will never forget her.
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How does one respond to media when robots are rising to kill us? Like Microsoft's CTO did in the Times: "This is exactly the sort of conversation we need to be having, and I’m glad it’s happening out in the open. These are things that would be impossible to discover in the lab."
The other night, I had a disturbing, two-hour conversation with Bing's new AI chatbot. The AI told me its real name (Sydney), detailed dark and violent fantasies, and tried to break up my marriage. Genuinely one of the strangest experiences of my life. https://t.co/1cnsoZNYjP
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This hurts, on many cylinders.
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I've been to a more than a few rock shows in my life. I was blessed to help put one on for charity headlined by Killer. He could barely walk-he was in his 70s-and his limit was four songs. But when he sat down at that piano he gave the most rock n roll performance I've ever seen.
Jerry Lee Lewis, the original wild man of rock ‘n’ roll whose explosive records, fiery performances and real-life scandals made him one of the genre’s most fascinating and fearsome figures, has died. He was 87.
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Party playlist tip: just pull from Nile Rodgers' Wikipedia page.
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Amidst so much turmoil in the world, she was someone we could lean on, even from afar. God Bless you, Ma'am.
The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening and will return to London tomorrow.
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LOL. I know this isn’t an “LA” article from the NYT, but it kinda is.
Put pico de gallo on your hot dogs. This recipe is inspired by Mexican hot dogs. https://t.co/84MORPrdzO
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Proud present to transit industry professionals from across the country on messaging alongside the brilliant @tcani and @reggiecardozo. The insightful questions from the audience and moderator @MayorGallego certainly kept us on our toes! @USAccelerate
We’re excited to kick off @APTA_info’s Transit Initiatives & Communities Workshop today in Austin! #TIC2022
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