We loved working with @FairingData on this project!

"This industry always talks about letting communities lead the way for shaping their own narratives; this work is a master class in delivering on that promise." https://t.co/EUBtHaSYnW

"The e-commerce giant’s luxury fashion vertical, first introduced in the US in September 2020, is now available in the UK, Germany, France, Italy and Spain, the company announced June 8." https://t.co/zMp4B4XYlj

📈 Marketers can look forward to more robust ad personalization potential and first-party data from retailers, which will both be central to gaining upper-funnel awareness for new customers.

It's safe to say that #NFTs are already influencing marketing strategies in the ever-evolving media landscape. In 2021, trading in NFTs hit $17.6 billion – which, according to CNBC, is a 21,000% year-over-year jump. More on this topic below on @MediaPost

Don't lose your data! 📊 Now is the time to start understanding, integrating, and using Google Analytics 4 so your brand is prepared for this new frontier. What you need to know to transition to GA4:

"While it might be too early to say that the NFT bubble has burst, the data does show that there is some slowdown in the market." via @digiday

Probably one of THE most iconic rivalries, would you agree? 🥤 https://t.co/T7C3g9chvl

“cutting-edge services,” “innovation,” “efficiency,” “performance”... Choosing an agency goes well beyond jargon. Do you know what red flags should you keep an eye out for? Avoid these six red flags in particular on your hunt for a new agency:

"The reality is that there’s an opportunity for brands to prove real allyship here." @adage https://t.co/0xoFDHsAMw

“The last thing the industry needs is another walled garden representing both sides of the equation,” argues Sara Adler, Head of TV at WITHIN. Read more on the speculations around a Roku-Netflix deal, on @TheDrum: https://t.co/Hr9hPZoZod

Agencies have plenty of reasons to bring on clients who don’t exactly fit their portfolio. Before we get into these reasons, check out some of the ways agencies can choose to partner with them. 🤝 More on the blog:

"It stands to reason that higher prices should translate into better working conditions for people working in the supply chain. And higher quality products should be used for longer and create less waste. But does that stand up to scrutiny?" @BoF https://t.co/6GNoeTE9aq

💡 29% of marketers say they use experiential marketing in their roles, and of those who use it, 51% say it is the second most effective trend they leverage. @HubSpot https://t.co/AOvCaHxeIo

Join us on Thurs. June 23 for a webinar in partnership with @lytics! WITHIN's Tommy Lamb will join the Lytics team to discuss how hyper-personalized messaging and segmentation can help you maximize value from the customers you've already won. Register: https://t.co/IaJmDbZuRV

"They challenged the TV measurement norms from the get-go, snubbing their nose at Nielsen and looking more at quantity and efficiency of content consumed. So yes, Netflix is behind in the AVOD game. And they didn’t pivot as quickly as they needed to."

Customized content for the channel you’re using can grab and hold your audience’s attention, prevent “ad fatigue” and boredom, and drive traffic for multiple platforms. On the blog, we dig into how that happens — and the stakes of getting it right:

"The campaign is part of a new strategy by Coca-Cola Co. to move away from its siloed marketing that was characterized by ads unique to specific countries." @adage https://t.co/2wc4ELExde

"We acknowledge that it is an open door to innovation and a new playground for brands to connect with their audiences, but history has taught us that the ones who arrive first don’t always win." @advertisingweek https://t.co/tX6D75ZS60

Don’t wait! Get a move on #GA4 now. Google is updating to #GoogleAnalytics4 from #UniversalAnalytics, and many people are nervous about this change, but now is the time to begin familiarizing yourself, Learn more about how to prepare here: https://t.co/rWQ5fwRKq4