Lodestar UM
@LodestarUM
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A people-first, intelligence-driven global network empowering brands to their full potential.
India
Joined June 2018
🚨 Security Alert 🚨 Messages claiming to be from Shashi Sinha with a request to save a new number are hoax messages. ❌ Do NOT click any links. ❌ Do NOT save or engage with the number. ❌ Please block and report immediately. ✔️ Stay alert. Stay safe. Spread the word.
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#MarketersExcellence: Aditi Mishra, CEO, @LodestarUM joins the Grand Jury for Marketers' Excellence Awards 2025! 🏆 Think your work can impress the legend? Submit your entries now! Submit here: https://t.co/b4yhBDJ9cD 📅: June 13, 2025 📍: The Westin, Goregaon, Mumbai
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We proudly celebrate the recognition of Vaishali Verma, CEO of Initiative India, Aditi Mishra, CEO of Lodestar UM, and Hema Malik, Chief Investment Officer of IPG Mediabrands India, in IMPACT’s 50 Most Influential Women 2024 list. 👏 #impacttop50women
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🏆🇮🇳🥋We’re beyond thrilled to cheer on our very own #NeeralTrivedi, Director – Business at Lodestar UM, for her phenomenal victories at the 10th Asian ITF Taekwon-Do Championship in Bengaluru! 🥋 Neeral brought home 2 golds and 1 silver in the veteran 45+ category events! 🥇🥇🥈
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Snigdha Chakrabarty, Associate VP - Data Sciences at Lodestar UM, has been featured in Social Samosa’s #Superwomen Edition 2024 of THE PULSE magazine, contributing to an insightful discussion on breaking gender stereotypes in media & analytical roles. @Social_Samosa @IPGMBIndia
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In a @BrandStoryboard feature, Hema Malik, our Chief Investment Officer, sheds light on key trends in the luxury advertising space. Hema notes an 8-10% increase in ad spend among premium brands, with a growing trend towards experiential marketing. 🔗 https://t.co/smC5r7rrjp
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Hema Malik, Chief Investment Officer at IPG Mediabrands India, discusses the expected boost in TV ad rates during the upcoming festive season. She predicts a 10-15% increase in ad rates due to heightened demand for regular entertainment. 🔗 https://t.co/yr4Xg1BDef
@e4mtweets
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Lodestar UM partners with LGBTQIA+ owned businesses for Impact Day https://t.co/HwUZtSeGwU
@LodestarUM #AditiMishra #UMImpactDay #UMBetterWorld #media #newsupdate
medianews4u.com
Mumbai: Lodestar UM, the India unit of UM, a global media agency network of IPG Mediabrands, partook in the seventh global Impact Day themed "ONE Day, ONE UM, ONE Better World.
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Lodestar UM collaborates with LGBTQIA+ owned businesses for Impact Day
bestmediainfo.com
In India, Lodestar UM has collaborated with LGBTQIA+ owned businesses such as Kai By Mangi, Dopamore, Arttitty, Sabarshh, Ash.Co, Embarque.co, Queergaon, Astitva Jewelry, Podi Nan Maga, and Scoby Labs
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Yesterday, we celebrated our seventh global #UMImpactDay by collaborating with amazing LGBTQIA+ owned businesses. The response was overwhelming. Congrats to all the UMers across the world for making this initiative a success! 🌍🎉 #UMBetterWorld #ONEUM @UMWorldwide @IPGMBIndia
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📢 Just 1 day to go for the seventh global #UMImpactDay! This year, with the theme "ONE Day, ONE UM, ONE Better World," we're excited to collaborate with LGBTQIA+ owned businesses, providing a platform to showcase and sell their amazing products. #UMBetterWorld #LodestarUM #ONEUM
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In the latest @IMPACT_onnet cover story, “VANISHING VROOM VROOM”, on the rapid rise of #EVs in India, Aditi Mishra, CEO of Lodestar UM, highlights the factors propelling this growth, including economic benefits and expanding infrastructure. 🚗 🔗: https://t.co/e4mJqNk2k3
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Shashi Sinha, CEO of IPG Mediabrands India, will deliver a keynote address on "Battle For Live Viewing: Live Sports Leading the Streaming Arena: Strategies for Effective Marketing on #CTV," at the e4m Connected TV Conference on 9th May. Say tuned! #ThoughtLeadership #ShashiSinha
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🌟 Thrilling news! Ritu Trivedi Upadhyaya, Vice President - Business at Lodestar UM, stands tall among the distinguished winners of Social Samosa's revered Superwomen 2024! Congratulations, Ritu! 👏 @Social_Samosa @IPGMBIndia @MediabrandsAPAC @UMWorldwide
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🎉 Celebrating 25 remarkable years with our CEO Aditi Mishra! As our network CEO at @IPGMBIndia, Shashi Sinha, aptly puts it, “Aditi’s journey from fresh out of business school to CEO of Lodestar UM is unparalleled in Indian advertising.” Here’s to many more years of success! 👏
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"Print has recovered in terms of ad volumes. Our data shows that the overall advertising by square cma has over-indexed to the 2019 level." Our Chief Investment Officer, Hema Malik, discusses the dynamics of print ad in today's digital age 🔗 https://t.co/uitTSodU9w
@e4mtweets
exchange4media.com
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector
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Aditi Mishra, CEO of Lodestar UM, explains that content that pivots around sensationalism and shock value tends to perpetuate stereotypes. #womensday #avertising #media #marketing #stereotypes #commercials Read full story here: https://t.co/luo0XFHGC6
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In an era of progressive initiatives, the ad industry faces scrutiny for inauthentic portrayals of women and reinforcing regressive roles. Aditi Mishra, CEO of Lodestar UM, sheds light on these pressing issues, in @IMPACT_onnet feature. 🔗: https://t.co/y7UAIVwBNN
@IPGMBIndia
impactonnet.com
Are regressive narratives on women still taking up screen space? In the Women’s Day week, IMPACT asked top leaders in advertising for their verdict on ads today.
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In the @socialsamosa article, Hema Malik, our Chief Investment Officer, emphasizes the significant role of elections and a bustling cricket calendar as driving forces in 2024. Explore the detailed insights and media forecasts In the story. 🔗 https://t.co/2e24HimePx
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A Finalist at the @BestMediaInfo Rising Star Awards, Vaishnavi Kamath, Manager-Data Science at Lodestar UM shares her exhilarating journey from statistical academia to guiding brands through effective investments. @IPGMBIndia @UMWorldwide @MediabrandsAPAC
https://t.co/bVJuTUdA8P
bestmediainfo.com
BestMediaInfo Rising Star Awards 2023 finalist Vaishnavi Vivek Kamath from Lodestar UM, believes that the fast-paced environment and the opportunity to work with diverse brands and audiences make...
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