Saumya Tewari
@Tsaumya
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Director, Corporate Communications at @Publicisgroupe India | Ex-journalist | Bylines across @brandstoryboard @livemint @afaqs | Views expressed are personal.
Mumbai | Delhi | Lucknow
Joined September 2010
Career update 📣 Switching gears & thrilled to share that I'm now a part of @PublicisGroupe India's comms team & will work to highlight their innovative advertising work. Your ongoing support means a lot to me - excited to have you along for this new adventure!😊 🚀#NewBeginnings
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. @BrandStoryboard's @ShibaniGharat talks to @amaresh_g on AI transforming workflows, key trends, importance of upskilling talent, and why brand safety is central to all AI-related initiatives at @PublicisGroupe Interview link 👉 https://t.co/Vu5lQJa7Rb
#AI #GenAI #Digital
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BBH India appoints Ankit Sharma and Layla Khan as senior vice-president – strategy ⚡️⬇️🔗 @BBHindia
https://t.co/oCXuXV2YGy
storyboard18.com
Ankit Sharma and Layla Khan will spearhead the strategic direction on key client relationships.
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Our COO Sonia Khurana featured in @IMPACT_onnet cover story that delves deep on the importance of hyperlocal marketing. She emphasizes on the significance of leveraging vernacular language & collaborating with local influencers https://t.co/cmRu9CcRkE
#marketing #advertising
impactonnet.com
Brands are finally stepping off their lofty seats to speak to a larger set of consumers by going hyperlocal. The result? Stronger connections, lower costs, and better returns.
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In an interview with @BrandStoryboard's @tasmayee, our CEO @unnyque delves into the strategies for continued growth in 2024. It includes upskilling initiatives, impactful client work and AI integration. https://t.co/Cen5yOYGjn
#DigitasIndia #PublicisGroupe #Digital
storyboard18.com
Unny Radhakrishnan says that frontier realms like digital require upskilling of the workforce. To that end, Digitas, as well as the Publicis Groupe, invests significantly on learning and development...
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Our CEO, @unnyque, discusses the underutilization of MarTech tools with @akankshan_ from @FEBrandWagon. He emphasizes the challenges in adoption despite the constant addition of new tools and platforms each year. #MarTech #Marketing #DigitalMarketing #DigitasIndia #DigitasInNews
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Our CEO, Unny Radhakrishnan @unnyque, shares his perspective on the evolving digital marketing landscape and the rise of retail media in a recent feature by @e4mtweets Story link 👇 https://t.co/t4Y1wL7q0v
#DigitasIndia #DigitalMarketing #RetailMedia #AdvertisingTrends
exchange4media.com
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
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We applaud Anupriya Acharya on being the first woman leader from advertising to take the top spot in Impact’s Top 50 Most Influential Women 2023 list. Massive congratulations, Anupriya…you make us so proud! #publicisgroupe #leadership #award #IMPACT50Women @PublicisGroupe
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We applaud Anupriya Acharya on being the first woman leader from advertising to take the top spot in @IMPACT_onnet Top 50 Most Influential Women 2023 list. Massive congratulations, Anupriya…you make us so proud! #publicisgroupe #leadership #award #IMPACT50Women @PublicisGroupe
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Welcoming Ashwin Palkar to BBH India family! He joins the agency as ECD and Head of Experience. A seasoned creative leader with 17 years of experience in advertising, Palkar is among the most awarded professionals in the industry. https://t.co/2MYbXJYRLV
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In an interview with Financial Express BrandWagon, Himanshu Saxena, COO & MD, BBH India talks about 2023 being one of the best years for the agency when it comes to client wins. He talks about new hires, building culture and why new technology such as AI & ML would be required.
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BBH India, part of Publicis Groupe India, is pleased to announce the appointment of Anupam Chauhan as the Senior Vice President - Account Management. Based out of the agency’s Gurgaon office, Anupam's mandate will be to lead and drive the account management function.
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@BBHindia appoints new SVP for account management: Anupam Chauhan will play a pivotal role in shaping the agency's future growth and preserving their legacy of delivering note-worthy advertising campaigns. https://t.co/zYp0LsuBF3
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What does it take to create a successful #adcampaign you ask? Much more than just a #creative. Ask these #planners from #adagencies who are the backbone of great #creativeideas, and yet seldom get the recognition. Read here - https://t.co/vlrytpf1e3
#IMPACT #Advertising #e4m
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@timesprime , India’s most preferred lifestyle app, announced the launch of its first-ever AI-generated #omnichannel campaign for its new tagline, “#MightyMembership.” @BBHindia #RadhikaBurman #PankajArora
#TimesPrime #announced #launched #AI #campaign
https://t.co/ulxvSe7vQ6
indiantelevision.com
Mumbai: Times Prime, India’s most preferred lifestyle app, announced the launch of its first-ever AI-generated omnichannel campaign for its new tagline, “Mighty Membership.” Devised with partner...
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Warmly welcoming Swati Balani to the flock! As Executive Creative Director (ECD) based in Mumbai, Swati Balani's goal is to create fun and memorable work for brands that surpass mediums and truly become a part of today’s culture. "...and of course, have fun while doing it!
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#Storyboard18 | @Tsaumya caught up with @kbeddoe, of @Google APAC, to discuss Google's initiatives on localization and personalization in India, Google's fight against misinformation, & more. Watch @BrandStoryboard Sat @ 8:30 am & Sun @ 11:30 am
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AI may take time to catch up with human intellect: @Sprinklr CMO Arun Pattabhiraman Pattabhiraman talks about #GenAI scope in #Marketing, enhancing customer experiences and key trends in customer management space. By @Tsaumya
https://t.co/Mv1WaRXaO3
storyboard18.com
In an exclusive interaction with Storyboard18, Arun Pattabhiraman, chief marketing officer, Sprinklr talks about generative AI scope in marketing, enhancing customer experiences and key trends in...
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Personal Update📢 Last day @BrandStoryboard today. Grateful for this incredible team. It has been a privilege learning & doing impactful stories on ad marketing. Thanks to the industry experts for insights that shaped my stories. To the readers, your support means the world to me
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