exchange4media group
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Get real-time updates and insights from the Advertising, Marketing & Media world. Follow us on social media - https://t.co/R1JGQ6eKiL
Joined March 2010
Audio advertising allows businesses to create a personal connection with customers in moments when other digital media can’t. Here's how @spotifyAds deliver ads in the moment listeners are most receptive in a no swipe, no scroll environment.
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𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞: 📦Amazon's latest #DeliverTheLove campaign is a nostalgic journey that celebrates the nurturing of close relationships over summer's special mangoes 🥭. Watch and feel the love.😍 . @amazonIN. #e4m #AmazonIndia #DeliverTheLove #FarmFresh
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The first edition of @myntra Ads Ramp-Talk, presented in collaboration with e4m focused on the 'Power of Online Retail Media Marketing in shaping the future of brand building.' Read more to discover key insights shared by industry experts. #MyntraAds .
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.@myntra Ads Ramp-Talk: Retail media marketing & its role in building stronger brands. The inaugural edition of the CMO conclave, organised by Myntra in collaboration with exchange4media, was held in December in Bengaluru. #e4m #MyntraAds.
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MS Dhoni (@msdhoni) and @ChennaiIPL mates end up finding a new groove in @GulfOil’s innovative musical campaign ‘Dum Andar’. @harbhajan_singh #IPL2019 @IPL .
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.@Suriya_offl beats @TheDeverakonda, @alluarjun to emerge as South India's top celeb: #IIHB.The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India. #e4m #marketing #advertising #IIHB.
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Watch out How Brands are Engaging in Virtual World from the mesmerizing world of Metaverse with our eminent panel members who have joined us in their Metaverse avatar at #TechManch 2022 Conference . Click on the link below to watch the session :.
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Bhuvan Bam has emerged as the biggest entertainer with his channel BB Ki Vines and his newest digital property ‘Titu Talks’. @instagram @Bhuvan_Bam .
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Sponsorship of the Discover Weekly playlist lets brands connect with listeners on Spotify in a unique and personalized setting. Now, for your brand, every Monday is a day to seize!.| @SpotifyAds |.
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A witty statement by @sardanarohit @aajtak on differentiating editorial content frol propaganda at #NewsNextConference
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Shah Rukh Khan is brand ambassador of online gaming platform A23. @iamsrk. #shahrukhkhan #gamingindustry #GamingApp #gamingPlatform #A23 #InternetAdvertising #internetAdvertisingIndia #MarketingInternet #Marketing #marketingcampaign #MarketingAd .
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Attention Advertisers! Your game plan for success just got an upgrade with the Digital Growth Marketing Playbook!.Get your hands on this essential resource, developed by @PubCommerce India in partnership with @AmazonAds and @e4mtweets to revolutionize your approach to Marketing.
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With two new endorsements - @PizzaHutIN and @Lenskart_com - under his belt, social media star @Bhuvan_Bam underlines how the #digital celebrity now means serious business. @Rohitonweb | @kaunmann | @HarbolaAshutosh | .
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Akshay Kumar’s Into The Wild Instagram post gets over 4mn views in 5 hrs - .@BearGrylls @akshaykumar #Discovery #IntoTheWild.
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𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞: @Flipkart brings everything, even blessings, to your fingertips. Flipkart's new campaign mixes humour and tradition, offering a complete shopping experience like no other. #e4mAdvertorial.
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Recreating the magic of mixtapes; Spotify & Dairy Milk curate personalized playlists with hidden love messages. @SpotifyAds @cadburysilk . #marketingnews #internetadvertising #mediaadvertising #digitaladvertisingindia #marketingcampaigns.
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Senior journalist Rahul Kanwal is set to take over as the CEO and Editor-in-Chief of NDTV, effective June 16, 2025. His appointment marks a significant leadership change at the organization. At NDTV, Kanwal’s role will involve overseeing editorial, strategic, and operational
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We want to make @PizzaHutIN an everyday brand: #AananditaDutta. The newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring #SaifAliKhan and #ShehnaazGill. #e4m #PizzaHut #Marketing .
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Enjoy the RRR journey the @ZEE5India way!. @RRRMovie | @ssrajamouli | @AlwaysRamCharan | @tarak9999 | @mmkeeravaani | @boselyricist. #e4m #RRR #NaatuNattu #Oscars #Oscars95
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⚡️#TrendingNow: Why #Bollywood has been lagging behind & how it must raise the bar to deliver better content? #MarkandAdhikari, the Chairman & Managing Director of #SABGROUP writes for exchange4media. Read the column here : #E4MBigScreenSuccumbsToSmall
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Shah Rukh Khan was the top celebrity endorser during ICC T20 WC '21: TAM AdEx.Story by @TheSonamSaini.#KareenaKapoorKhan #ShahRukhKhan #TamAdEx #TAM.
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Editor-in-Chief at @ZeeNews, @sudhirchaudhary, says the biggest challenge in the news industry today is credibility and countering #FakeNews. Read more - . Story by - @Nafisashaheen1 .
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The viewers know it all as they watch news everyday - @sardanarohit, @aajtak at #NewsNextConference.
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V-Nourish from Veeba Foods is a nutrition supplement for kids above 5 years. @iamsrk @VNourishIndia.
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Welcome to 2023😉. It’s the year of innovation and @letsblinkit - @zomato Billboard Collaboration speak volumes. #e4m #Zomato #Blinkit #marketing #advertising
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.@sudhirchaudhary's latest show, Decode with Sudhir Chaudhary, premiered on @DDNewslive on May 15, 2025, and achieved remarkable success—nearing one million views on YouTube within its first 24 hours. 🔥.The success of Decode underscores the power of quality content and
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.@iHrithik backed fashion label @hrxbrand is eyeing a whopping Rs 500 crore turnover by 2020. @afsarzaidi @JabongIndia @myntra @Flipkart .
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.@ZeeBusiness Managing Editor, @AnilSinghvi_ has called for a shut down of markets #BandKaroBazaar as 'work from home' is not possible for share market employees. #coronavirusindia .
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Priyanka and @Suresh Raina’s ‘maate’ rolls out its first OOH campaignThe campaign is spread across high footfall catchment areas of North India. @laqshyamedia | #AtulShrivastava | @maateCare | .@PriyankaCRaina | @ImRaina |. #marketing #advertising #e4m .
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Sakshi Joshi bids adieu to #News24 - .@sakshijoshii #Editor #NewsMedia #YouTubeChannel.#AssociateEditor.
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.@trishtrashers named brand ambassador of @Urbanrisegroup.The company has planned a 360-degree campaign across multiple channels featuring Trisha. #ManojNamburu. #e4m #marketing #advertising #branding .
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#Appointment : @poonawallafinco appoints Kumar Gaurav as Chief Marketing Officer. #CMO #MarketingSuccess.
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#ITZY X CHARLES & KEITH : A mesmerising display at Shinjuku, Tokyo.😎. #e4m #ITZY #ViralAds #Marketing #Advertising
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Akshay Kumar, the most visible star on TV with 27 hr/day avg.The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period. @akshaykumar. #e4m #marketing #advertising .
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YouTube Works Awards India 2022 celebrates landmark ad campaigns. #mindshare #youtubeawards #internetadvertisingindia #marketingad #perk #marketingadvertisingindia #internetmarketing #marketingcampaign #internet #internetad.
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#WhistlePodu and the newly coined #Yellove hashtags by @ChennaiIPL were the most chanted team hashtags in the tournament. @WavemakerIndia @IPL .
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Women are interested in more than just beauty, fashion, parenting, cooking! Let's figure out What? @ScoopWhoop . #WhatWomenWatch #WomensDay .
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Thums Up campaign: SRK’s brand value is far from fizzling out. @virenrazdan @sskarthik @LloydMathias. #ogilvy #pepsi #salmankhan #shahrukhkhan #srk #thumsup #internetAdvertising #advertising #advertisingnews #advertisingAd #ad .
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Sidharth-Kiara wedding brings out a 'baraat' of brands on Twitter. #e4m #SidharthKiaraWedding #SidKiara #brands #Wedding
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Akshay Kumar & Kareena Kapoor top film celebrity endorsers of 2020: TAM AdEx.@TAM_Media @akshaykumar #KareenaKapoor @imVkohli .
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Pro Wrestling League- Season 2 strengthens viewership ratings in second week @Official_PWL.
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#OruAdaarLove and #PriyaPrakashVarrier were mentioned 2,723 times on editorial media and 89,785 times on social media globally, in the last week alone, according to @Meltwater. @PriyaPVarier @nitinSPEAKs . #Trending .
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Whom do you admire in the industry? Answers @sardanarohit, Executive Editor - Special Projects, .@aajtak :. Sumit Awasthi(@awasthis) is one person I appreciate as a journalist; I also look up to @SwetaSinghAT; @BBCIndia as a channel I really appreciate. #NewsNextConference
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.@aajtak has announced slew of promotions, senior Anchors have reason to rejoice. @nishantchat @SwetaSinghAT @sardanarohit @nehabatham03 .
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Are our anchors becoming the new Spokesperson? Let's know it from our Panelists - @sardanarohit @preetiddahiya @DeeptiSachdeva_ @Rishabh_Gulati_ @palkisu @AnilSinghviZEE .#NewsNextConference
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Want to know what makes cringe pop so popular? Rohit Bhattacharya, Associate Editor, @ScoopWhoop Media decodes it for us.
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Industry experts decode how Salman Khan’s mass appeal and his Eid movies prove to be a good deal for brands and market influencers alike. @BeingSalmanKhan @DentsuImpact @Woodland @TSeries .#Bharat.
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Sunny Leone, actress-cum-businesswoman tells us about her business ventures and how she keeps her brand afloat in today’s highly competitive market. @SunnyLeone @DanielWeber99 .
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How CRED’s IPL campaign yielded 6-7x increase in their daily sign-ups -.@singh_sequoia @agarg1980 @jjagdishacharya @jain_arpan @IPL @AnilKapoor @MadhuriDixit #BappiLahri.#IPLAdvertising #IPLcampaign #advertising .Story by @Misbaah_mansuri .
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A look at how @Reebok sprinted ahead of the competition with its unique #marketing mantra and influencers who align with the brand's voice - #KatrinaKaif | @Varun_dvn | #SunilGupta . Story by - @noelalex19 .
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Being opinionated and being biased are two different things - @sardanarohit of @aajtak #NewsNextConference.
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Network18 ropes in Palki Sharma as Managing Editor of new project. @Network18Group.@palkisu.#advertising #media #television #wionnews #advertisingnews #multiplatformvideoproject .
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Conceptualised by JWT, Home furnishings brand D’décor has unveiled its new campaign, ‘Beautiful homes tell beautiful stories’.@gaurikhan @iamsrk @sanjayvarora @ajayvarora @punitdmalhotra @DDecorDiaries.
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#IPRCCC Now Live : Panel discussion on #Social and #Digital insights: How generation next sets the tone of any #PR and Marketing campaign, how social and digital approach sets the real impact on brands and its audience. @TheDeshBhakt | @shrutik0609 | @suryasenk
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Watch @awasthis @ABPnews talk about taking down whatsapp's freebies advice and making it a paid subscription to avoid unnecessary and irrelevant information at #NewsNextConference
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.@shoppersstop’s Diwali campaign with @Rakulpreet ignites the spirit of togetherness. The campaign is titled ‘We-Time Wali Diwali’. #ShwetalBasu. #e4m #ShoppersStop #Diwali #Advertising .
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In support of @swachhbharat, an initiative by Government of India, @HyundaiIndia has released a new film promoting clean roads for cleaner India. It talks about #SwachhCan, a portable bin that has been introduced in all #Hyundai cars under ‘Swachh Move’.
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Birthday boy @iamsrk is the Badshah of endorsements too.Over the years, Khan has worked with many iconic brands including @PepsiIndia, @Frooti, @BYJUS, @bigbasket_com and @HyundaiIndia. #HappyBirthdayShahRukhKhan #Brand #Marketing .
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Head- Marketing, Passenger Business Unit, Tata Motors, says that smaller towns are very important to their business strategy @TataMotors @Vivekvivi.@iHrithik #TataTigor.
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Jab Trend meets Creativity💡😎. @goibibo | @TataCLiQ | @TataCLiQ | #Bombae by @BombayShavingCo. #Goibibo #goibebo #Kareenakapoorkhan #OOH #billboard #Trending #Advertising
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Times Network promotes @navikakumar as Group Editor – Politics - @vineetjaintimes | @Anandmk | @TimesNow.
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"By next year we may become the biggest brand of India in terms of turnover in FMCG." @yogrishiramdev . @ashishbhasin1 @livegoafest @TheAdClub_India #e4matgoafest #GoaFest2018
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Sanjay Gupta conferred with exchange4media Influencer of the Year Award. @starindia @DisneyIndia.#e4mconclave.
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Our heartiest congratulations to Ms Kasturi Paladhi from @XiaomiIndia for being a part of the 1st edition of the #Exchange4media PR and Corp Comm 30under30 winners list. #e4mpr30under30 #PRandCorpComm #awards
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.@DroolsIndia appoints @Rakulpreet as ambassador. The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day. #e4m #drools #petfood #ambassador #medianews.
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.@iHrithik, who topped the list of world’s most handsome actors of 2018 has been the face of several brands in his 18-year career. #HappyBirthdayHrithikRoshan #WhoIsHRITHIKROSHAN .
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Network18 promotes Zakka Jacob as Managing Editor, CNN News18.@Zakka_Jacob @CNNnews18 #CnnNews18 #Network18.
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.@deepikapadukone who turns 33 today has a repertoire of brands & genre is as wide ranging as her movies. #HappyBirthdayDeepikaPadukone.
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#CannesLions '17: @WiedenKennedy India bags Bronze in #Film Craft Lions for @Nike India's Da Da Ding
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#ContestAlert. Your chance to win Rs. 10,000 cash!. 1. Guess the winner.2. Describe the winner in one word (tell us why he should win).3. Tweet it with the #myIPOYwinner and #IPOY2017. One lucky winner will get Rs. 10k cash
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.@AnushkaSharma, #KatrinaKaif and @iamsrk's #Zero becomes the first Bollywood film to use Amazon Alexa, develop a Snapchat filter, and even create a Whatsapp sticker pack.
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Congratulations to Mr @theRohitBansal of @relianceindltd for winning the PR and Corp Comm Top 100 Influential Game Changers List 2020. @e4mtweets #e4mPRtop100.
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The VP, Southeast Asia and India, Google, recognised for being a change-maker in India’s digital ecosystem, growing Internet adoption and making ‘Internet for every Indian’ his mission @GoogleIndia @RajanAnandan #IMPACTPersonoftheYear #IPOY2018 .
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#Omnishoppers are all about exciting deals but they also need to feel a personal connection to trust the messaging on offer. #Spotify is just that destination across devices for brands to get their voices heard by the omnishopper. Read on @SpotifyAds.
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Hrithik Roshan on his brand HRX winning the e4m D2C Revolution Awards 2022. @iHrithik @hrxbrand @nawalahuja @anuragbatrayo @naziya_rahman. #D2C #e4mD2CRevolutionAwards
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#IMPACT50Women Watch 50 Most Influential Women (in Media, Marketing & Advertising) Award Ceremony on TV! Tomorrow 7:30 PM on @ndtvgoodtimes
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The founders #AakashShah and @inaveedm of One Hand Clap share the low-down behind conceptualising the promos starring @iamsrk and @deepikapadukone. #e4m #Bollywood .
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.@fayedsouza's news app '#Beatroot' available for 'limited' downloads. The app promises fact-checked news that delivers information 'unemotionally'. #e4m #Beatroot #News #Marketing.
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#NewsNextConference 2020: Can news channels be objective anymore, experts deliberate - @BhuvanLall | @sardanarohit | @awasthis | @AnilSinghvi_ | @mrahul999 | @bhupendrachaube | @palkisu | #News .
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As part of this association, @Bhuvan_Bam will appear in a series of high impact digital marketing campaigns for @Mivi_Official .
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Parle Agro ropes in Ram Charan as brand ambassador for Frooti. @nadiachauhan. #AliaBhatt #Frooti #ParleAgro #ramcharan #InternetAdvertising #InternetAdvertisingIndia #marketing #internetmarketing #marketingcampaign #marketingAdInternet .
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Fastrack onboards Rohit Saraf for its first smartwatch Reflex VOX’s campaign. @rohitssaraf. #twitter #twitternews #RohitSaraf #Fasttrack #Reflexvox #Internetadvertising #Internetmarketing #MarketingCampaign #newsupdates #newsletters .
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The beginner's guide to some massively popular words in the #millennial’s dictionary, learn their correct usage & discover their interesting backstories! #MustRead. @ScoopWhoop .
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Huge round of applause for Aditi Raval, Soloprenuer for winning at e4m #content40under40 @aditiraval
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"Social media platforms are not about hunting for customers but about cultivating relationships.". -@onlinesneh , Founder & CMO, Dogsee Chew. #e4mD2CRevolution #DirectToConsumer #DisruptingD2C #InnovateToElevate #TrailblazingBrands #NewDelhi.
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