Impact Magazine
@IMPACT_onnet
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A weekly from the @e4mtweets stable, talking about what's hot in marketing & advertising.
Mumbai
Joined May 2012
Read more on - https://t.co/LEsQJQVczl
#VibhorGulati #DigitalAgencies #TechFirst #CreativeInnovation #MarketingFuture #DefodioDigital #AgencyEvolution
impactonnet.com
Vibhor Gulati, Co-Founder, Defodio Digital, pens a piece on the shift from siloed thinking to integrated, tech-powered creativity shaping the agencies of tomorrow
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A new generation of digital agencies is emerging—tech-led at the core, but fuelled by deeper creative thinking. Vibhor Gulati, Co-Founder, @DefodioDigital breaks down why integrated, tech-powered creativity is now the industry’s default future.
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Prof Ishan Barman uses Optical Diffraction Tomography to capture 3D, label-free dynamics of live astrocytes—crucial for neural signaling and repair—enabling label-free, high-resolution tracking of astrocyte structural remodeling over time.
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From planting 1 million+ trees to installing Anti-Smog Guns across Gurugram, Mamaearth turns its 9th anniversary into a pledge for cleaner air and a better tomorrow. #Mamaearth #9YearsOfGoodness #MarketingWithPurpose #CleanAirForAll #SmogFreeGurugram #SustainableLiving
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Which aspect of topical marketing drives the most impact for brands today?
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Navi Technologies’ “Hurrypur Courtroom” campaign, a witty and surreal take on rapid growth, crafted by Sideways Consulting Abhijit Avasthi, claims Rank 47 in IMPACT Hall of Fame 2025. Read more on - https://t.co/MNFAfJJNJO
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In the grim darkness of the far future, heresies hide everywhere ⛓️ WISHLIST WARHAMMER CRPG ON STEAM
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SRK, Ranbir and Alia slip back into their iconic worlds as @RungtaSteel delivers the most cinematic ad of the year. #RungtaSteel #Jawan #Brahmastra #RockyRani #SRK #RanbirKapoor #AliaBhatt #BollywoodTVC #PopCultureMarketing #AdBuzz
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Mumbai’s commute just turned Swiftie-coded. ‘The Life of a Showgirl’ is on the move. #TaylorSwift #TheLifeOfAShowgirl #SwiftiesIndia #MumbaiSwifties #ShowgirlEra #AlbumTakeover
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Dharma Cornerstone Agency has ended its partnership with Bunty Sajdeh’s Cornerstone, marking a major shake-up in Bollywood’s talent ecosystem. Sajdeh is now set to launch his own independent talent firm. Read more on - https://t.co/3U36AXATJY
#DharmaCornerstoneAgency #BuntySajdeh
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Honasa Consumer has acquired a 95% stake in Reginald Men for ₹195 crore, marking a major expansion in its male grooming portfolio. The remaining 5% will be purchased after 12 months as per agreed terms. Read more on - https://t.co/6j6A1rQ7GO
#HonasaConsumer #ReginaldMen
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Holiday travel is set to hit a 25-year high. AAA and S&P Global project 122.4 million travelers between Dec. 20 and Jan. 1, up 2.2% from last year and more than 3 million above pre-pandemic 2019 levels. Air travel alone is expected to reach 8.03 million passengers, up over
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Ajith Mohan Karimpana, CEO & Founder, Furlenco, unpacks the brand’s key strategic shifts and the bold RCB partnership that added an unexpected twist to Furlenco’s growth story. Watch full interview - https://t.co/kFaslhHrr9
#Furlenco #AjithMohanKarimpana #BrandStrategy
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Urban Company Native RO’s ‘Lambi Judai’ bags Rank 48 in the IMPACT Hall of Fame 2025, with MANJA’s Suyash Barve leading the evocative, insight-driven film that turns a classic farewell moment into a smart product story. Read more on - https://t.co/ybXH8WPhPl
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Valerie Madon exits her role as CCO of @mccann_mw APAC as the Omnicom–IPG integration reshapes regional creative structures. Leadership duties now shift to McCann Singapore under Daniel Kee, with added support from Omnicom Advertising. Read more on - https://t.co/ElKL2C4kkf
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Richard Morris exits his role as CEO of @IPG_Mediabrands UK & EMEA amid the leadership reshuffle sparked by Omnicom’s acquisition of IPG. His departure signals deeper structural realignments across regional operations. Read more on - https://t.co/cbSNdW3aI0
#RichardMorris
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100% of my success on the field is owed to God & my Great Bridge family. Thanks to my family for always lifting me up and speaking life into me and my goals. @CoachWoodJr @JReid3014 @GBHSWildcat_FB
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Mars officially closes its takeover of Kellanova, bringing a powerhouse lineup of billion-dollar snack brands under one roof. The merger cements Mars’ push to scale aggressively across global snacking categories. Read more on - https://t.co/AsnV0DrAkA
#Mars #Kellanova
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Lakshya Lalwani’s breakout moment has turned him into one of marketing’s hottest talent grabs. Brands are now scrambling to sign him before his stardom hits full throttle. Read more on - https://t.co/zlD9yd91PU
#LakshyaLalwani #BrandMagnet #CelebrityEndorsements
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IMPACT Hall of Fame 2025: Center fresh’s ‘Dimaag Pe Rakhe Lagam’ makes it to Rank 49 - a witty, relatable take on India’s overthinking culture crafted by @Ogilvy_India and led by Anurag Agnihotri. Read more on - https://t.co/zjXwFI8otl
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To Say Goodbye Again By Jac Winters October 7, 2017 You lost them all in a blink, left standing, not knowing what to think. The only one left—it just isn’t fair, your mind heavy with the burden. “I’ll lift it, dear child, it’s not yours to share.” You want to take their place,
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Vinay Subramanyam, Senior Director–Marketing at Kellanova, unpacks the strategy behind the brand’s latest Muesli campaign. He also outlines what’s powering the next phase of growth for the breakfast category. Read more on - https://t.co/Y81jfXOrRh
#CrunchTime #Kellanova
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Rakesh Masala & Food Products Swaad Jo Reh Jaye Yaad campaign, created by Collective Creative Labs and led by Creative Director Debanjan Dhar, secures Rank 50 in the IMPACT Hall of Fame 2025, recognised for its engaging narrative and strong brand recall. #IMPACTHallOfFame2025
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