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Impact Magazine Profile
Impact Magazine

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A weekly from the @e4mtweets stable, talking about what's hot in marketing & advertising.

Mumbai
Joined May 2012
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@IMPACT_onnet
Impact Magazine
15 hours
A new generation of digital agencies is emerging—tech-led at the core, but fuelled by deeper creative thinking. Vibhor Gulati, Co-Founder, @DefodioDigital breaks down why integrated, tech-powered creativity is now the industry’s default future.
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@HopkinsEngineer
Johns Hopkins Engineering
2 months
Prof Ishan Barman uses Optical Diffraction Tomography to capture 3D, label-free dynamics of live astrocytes—crucial for neural signaling and repair—enabling label-free, high-resolution tracking of astrocyte structural remodeling over time.
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@IMPACT_onnet
Impact Magazine
15 hours
From planting 1 million+ trees to installing Anti-Smog Guns across Gurugram, Mamaearth turns its 9th anniversary into a pledge for cleaner air and a better tomorrow. #Mamaearth #9YearsOfGoodness #MarketingWithPurpose #CleanAirForAll #SmogFreeGurugram #SustainableLiving
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@IMPACT_onnet
Impact Magazine
15 hours
Which aspect of topical marketing drives the most impact for brands today?
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@IMPACT_onnet
Impact Magazine
16 hours
Navi Technologies’ “Hurrypur Courtroom” campaign, a witty and surreal take on rapid growth, crafted by Sideways Consulting Abhijit Avasthi, claims Rank 47 in IMPACT Hall of Fame 2025. Read more on - https://t.co/MNFAfJJNJO
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@OwlcatGames
Owlcat Games
18 days
In the grim darkness of the far future, heresies hide everywhere ⛓️ WISHLIST WARHAMMER CRPG ON STEAM
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@IMPACT_onnet
Impact Magazine
17 hours
SRK, Ranbir and Alia slip back into their iconic worlds as @RungtaSteel delivers the most cinematic ad of the year. #RungtaSteel #Jawan #Brahmastra #RockyRani #SRK #RanbirKapoor #AliaBhatt #BollywoodTVC #PopCultureMarketing #AdBuzz
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@IMPACT_onnet
Impact Magazine
18 hours
Mumbai’s commute just turned Swiftie-coded. ‘The Life of a Showgirl’ is on the move. #TaylorSwift #TheLifeOfAShowgirl #SwiftiesIndia #MumbaiSwifties #ShowgirlEra #AlbumTakeover
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@IMPACT_onnet
Impact Magazine
20 hours
Dharma Cornerstone Agency has ended its partnership with Bunty Sajdeh’s Cornerstone, marking a major shake-up in Bollywood’s talent ecosystem. Sajdeh is now set to launch his own independent talent firm. Read more on - https://t.co/3U36AXATJY #DharmaCornerstoneAgency #BuntySajdeh
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@IMPACT_onnet
Impact Magazine
20 hours
Honasa Consumer has acquired a 95% stake in Reginald Men for ₹195 crore, marking a major expansion in its male grooming portfolio. The remaining 5% will be purchased after 12 months as per agreed terms. Read more on - https://t.co/6j6A1rQ7GO #HonasaConsumer #ReginaldMen
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@USFunds
U.S. Global Investors
9 hours
Holiday travel is set to hit a 25-year high. AAA and S&P Global project 122.4 million travelers between Dec. 20 and Jan. 1, up 2.2% from last year and more than 3 million above pre-pandemic 2019 levels. Air travel alone is expected to reach 8.03 million passengers, up over
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@IMPACT_onnet
Impact Magazine
21 hours
Ajith Mohan Karimpana, CEO & Founder, Furlenco, unpacks the brand’s key strategic shifts and the bold RCB partnership that added an unexpected twist to Furlenco’s growth story. Watch full interview - https://t.co/kFaslhHrr9 #Furlenco #AjithMohanKarimpana #BrandStrategy
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@IMPACT_onnet
Impact Magazine
22 hours
Urban Company Native RO’s ‘Lambi Judai’ bags Rank 48 in the IMPACT Hall of Fame 2025, with MANJA’s Suyash Barve leading the evocative, insight-driven film that turns a classic farewell moment into a smart product story. Read more on - https://t.co/ybXH8WPhPl
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@IMPACT_onnet
Impact Magazine
23 hours
Valerie Madon exits her role as CCO of @mccann_mw APAC as the Omnicom–IPG integration reshapes regional creative structures. Leadership duties now shift to McCann Singapore under Daniel Kee, with added support from Omnicom Advertising. Read more on - https://t.co/ElKL2C4kkf
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@IMPACT_onnet
Impact Magazine
23 hours
Richard Morris exits his role as CEO of @IPG_Mediabrands UK & EMEA amid the leadership reshuffle sparked by Omnicom’s acquisition of IPG. His departure signals deeper structural realignments across regional operations. Read more on - https://t.co/cbSNdW3aI0 #RichardMorris
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@AJ_Dunkentell
Alonzo Dunkentell Jr.
4 days
100% of my success on the field is owed to God & my Great Bridge family. Thanks to my family for always lifting me up and speaking life into me and my goals. @CoachWoodJr @JReid3014 @GBHSWildcat_FB
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@IMPACT_onnet
Impact Magazine
23 hours
Mars officially closes its takeover of Kellanova, bringing a powerhouse lineup of billion-dollar snack brands under one roof. The merger cements Mars’ push to scale aggressively across global snacking categories. Read more on - https://t.co/AsnV0DrAkA #Mars #Kellanova
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@IMPACT_onnet
Impact Magazine
2 days
Which Indian tagline stands out the most?
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@IMPACT_onnet
Impact Magazine
2 days
Lakshya Lalwani’s breakout moment has turned him into one of marketing’s hottest talent grabs. Brands are now scrambling to sign him before his stardom hits full throttle. Read more on - https://t.co/zlD9yd91PU #LakshyaLalwani #BrandMagnet #CelebrityEndorsements
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@IMPACT_onnet
Impact Magazine
2 days
IMPACT Hall of Fame 2025: Center fresh’s ‘Dimaag Pe Rakhe Lagam’ makes it to Rank 49 - a witty, relatable take on India’s overthinking culture crafted by @Ogilvy_India and led by Anurag Agnihotri. Read more on - https://t.co/zjXwFI8otl
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@JacWinters
Jac Winters
8 months
To Say Goodbye Again By Jac Winters October 7, 2017 You lost them all in a blink, left standing, not knowing what to think. The only one left—it just isn’t fair, your mind heavy with the burden. “I’ll lift it, dear child, it’s not yours to share.” You want to take their place,
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@IMPACT_onnet
Impact Magazine
2 days
Vinay Subramanyam, Senior Director–Marketing at Kellanova, unpacks the strategy behind the brand’s latest Muesli campaign. He also outlines what’s powering the next phase of growth for the breakfast category. Read more on - https://t.co/Y81jfXOrRh #CrunchTime #Kellanova
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@IMPACT_onnet
Impact Magazine
2 days
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@IMPACT_onnet
Impact Magazine
2 days
Rakesh Masala & Food Products Swaad Jo Reh Jaye Yaad campaign, created by Collective Creative Labs and led by Creative Director Debanjan Dhar, secures Rank 50 in the IMPACT Hall of Fame 2025, recognised for its engaging narrative and strong brand recall. #IMPACTHallOfFame2025
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