Another quarter in the books, another Tinuiti benchmark report to help make it make sense. 📷Tinuiti's @PronouncedAhndy speaks to our Q3 2025 Digital Ads Benchmark Report, including the impact of Amazon’s Google shopping exit, the growth of TikTok Smart+ campaigns, and more.

Tinuiti's VP of Search Michelle Merklin covers off on the top Search tips you need to get holiday ready, including why you might want to start offering free shipping. 👀📦 Are your ads optimized to capture and convert?

AI has upended the world of search. Still, with the "zero-click reality" playing out primarily for publishers, many marketers are waiting to see how the landscape evolves. Tinuiti's @SPoulton shares his thoughts with @Digiday:

Tinuiti's VP of Research and renowned fashionista @PronouncedAhndy shares 5 of the biggest 2025 apparel trends in less than 60 seconds. Get more detail in our 2025 Apparel Marketing Study: https://t.co/dZcmt1tJSO

Now, your measurement isn’t just more accurate, it’s more actionable. Introducing Tinuiti x Meridian MMM, a Google tool. Learn more: https://t.co/jdGycTxNXq

40 volunteers from @NBCUniversal, @Comcast, and Tinuiti recently came together in LA to nurture over 60 trees on behalf of @TreePeople_org — an organizations that supports creating green neighborhoods in environmentally-stressed communities. Learn more: https://t.co/qREtY3VnML

In "AI and the Future of Ad Spend: Social Media," @WARCEditors's @DebraWilliamson takes a look at our recent Q2 Digital Ads Benchmark Report to showcase how AI is already making social ad campaigns more efficient and effective. Read more: https://t.co/gVWzoAqDpA

How do we break through the noise? How do we determine the true value of media and optimize? Enter the incrementality test. Tinuiti's Harry Browne shares his thoughts and insights from our recently released Incrementality Playbook. https://t.co/zkpvLgbmFe

"With Amazon Prime, you can go from seeing Thursday Night Football on a screen, to a QR code, to a sponsored search, to your door in two hours - that's pretty powerful." - @ebkendo at Amazon Accelerate. Watch the full session for more full-funnel insights:

A massive congratulations to you, Mary Carmen Gasco-Buisson, on your well-deserved spot on the 5th annual WWD x FN x Beauty Inc Women in Power List! We're so honored to partner with you and your team at @Unilever Prestige. Head over to @wwd to learn more: https://t.co/cmbP45iEWa

Are you still using a one-size-fits-all playbook for retail media? Tinuiti's @ebkendo and @trystratably will reveal retail-specific strategies for Instacart, Kroger, and Target to help brands eliminate wasted spend across critical retail media channels. https://t.co/BJ5YdtfEcR

How many holiday shoppers are planning to start buying gifts before Thanksgiving? How many are holding out for Black Friday? Tinuiti's @PronouncedAhndy breaks down this and other insights from our recently-released 2025 Holiday Shopping Trends Report: https://t.co/H5f7P6eEG6

Trade wars, AI, and social media have permanently rewritten how consumers discover and buy clothes. Our just-released 2025 Apparel Marketing Study, based on a survey of over 1,000 US consumers, exposes the new reality of the modern shopper. Get the report: https://t.co/dZcmt1tc3g

"Love Growth. Hate Waste." is our core philosophy, but what do we mean by waste? CEO Zach Morrison explains the difference between the waste that comes as a result of complacency, and the waste that is vital to experimentation and innovation. Read more: https://t.co/siRmTTprop

"It’s more important than ever that we’re not siloed as a channel because we need the buy-in and resources to create a complete brand strategy that helps feed our SEO campaigns on these other platforms," said Tinuiti's Jen Cornwell at an AI SEO roundtable. https://t.co/29GLSELPrs

We're THRILLED that our work with @dsw_us was selected as "Performance Campaign of the Year" at the 2025 @Meta Awards. This campaign proves that an omni-optimization strategy that holds ALL media accountable can drive incredible results-not just online, but offline as well. 🏆🔥

Our people are the core of everything we do. What makes us different isn’t just the work we deliver—it’s the values we live by.  Today, we're incredibly excited to introduce our refreshed core values, centered on our mission to "Love Growth. Hate Waste." https://t.co/1Smf8yV57u

With no clear playbook for advertising on #AIsearch platforms, brands are taking a leap of faith into an unknown marketing frontier. Tinuiti's @SPoulton chats with @adage about what this new ad paradigm could look like for brands - read more:

SEO metrics like clicks and rankings are becoming obsolete. #SEO success isn't about being number one, but about being the most helpful and trustworthy answer. Tinuiti's Jen Cornwell breaks down the importance of measuring inclusion, sentiment, and influence in an #AISEO world.

Amazon is once again getting a head start on holiday shopping — Prime Big Deal Days will return on October 7-8! Learn more about the Prime member-exclusive event, and how @Amazon's AI-powered shopping features will help shoppers find the best deals. https://t.co/VxYJy5nPB5