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The Multiplier Effect Playbook. Coming soon. Register now 👉 https://t.co/rpwtLGY5Nj Because bold minds make bold moves.
London
Joined July 2009
Want to be the brains behind the big ideas? WARC Strategy Fundamentals is the essential course for anyone new to the strategy business, or anyone in the industry looking to sharpen their strategic mind. Join the open day with the link below 👇
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Recent events highlight a pattern: concerning online behavior often appears before real-world incidents. This isn't political—it's about protecting people and workplaces. Screen for patterns, not just history.
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Reddit’s ad business is booming: - Q3 ad revenue up 74% YoY ($549M) - Active advertisers grew 75% across all business sizes - User growth: 116M daily & 444M weekly uniques (+20%) Reddit is now the #3 most-visited site in the US 👇
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Catch Alex, Head of Content (WARC Media) on Tues with his talk: 5 forces reshaping the global ad economy at #FOML on Tuesday.
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Delighted to be on the @WARCEditors podcast this week talking about all things GEO with Lena & Gemma. We get deep into the nitty gritty, and there's also some extra bonus hairdryer chat! https://t.co/ImgrNkW01R
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New forecasts show ad spend rising 7.3% in Q4 to £12.0bn, with growth set to continue into 2026. But beneath the headline momentum, business and consumer confidence is slipping. Brands are still investing. The question is: are you investing in the right places? 👇
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Does search provide better insights into brand strength, business impact, and growth potential than established survey-based KPIs? Sportswear giant Adidas has used the technique both to drive value and to cut costs, the Esomar conference heard recently. Our lead story 👇
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On The WARC Podcast today: Facing ROAS reality: a measurement deep-dive with David Tiltman and Henry Innis (Co-Founder and CEO, Mutinex) 👇
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WPP bets on self-serve AI with Open Pro to reach smaller brands outside the traditional agency model, inspired by the success of self-serve platforms like Alphabet & Meta. Read more 👇
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Creators are increasingly central to modern marketing, but this involves maintaining a tension between a galvanising creative idea and consistency across executions, all while keeping it fun. Heineken’s Desperados has some ideas.
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Customer experience is a problem: Siloed departments, cost-cutting and “enshittified” systems are breaking trust and bleeding equity. In our latest Guide To Customer Experience, we look into the steps marketers can take and best-in-class examples 👇
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