Debra Aho Williamson
@DebraWilliamson
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Founder@Sonata Insights, research and advisory at the intersection of consumers, marketing and AI. Writer, "The AI Ad Economy" on Substack.
Seattle
Joined December 2007
Ads on ChatGPT could be a disaster. Or they might be a new, conversational paradigm for advertising. Helpful, not exploitative. The debate is raging. Right now, I’m optimistic. https://t.co/crKC7hMxH5
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Thinking of buying ads in ChatGPT? These 4 industries should act first: travel, retail, health/pharma, and electronics. Learn more (and see my exclusive analysis) here: https://t.co/TjEZ37P1BL
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BREAKING: ChatGPT ads are live in the US, starting today. Here's what's new vs. what we've already heard: 1️⃣ The ad targeting signals are more more specific. 2️⃣ There's a clear user tradeoff. 3️⃣ There will be more ad placements and objectives.
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In a quarterly earnings call dominated by AI, one topic barely came up: how Meta plans to monetize its consumer AI surfaces with advertising. Is its silence strategic, or a sign that Meta is being left behind? https://t.co/r86MvLEHrc
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This is probably a good time to let y'all know I predicted this over a year ago. Yeah, I was a tad early, but boom, here we are. Now I'm wondering, where is Meta in this conversation? 🤔
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These are the storylines that will shape the #adtech industry in 2026 by @larakiara of @BusinessInsider. Piece includes Sonata Insights' @DebraWilliamson:
businessinsider.com
Adtech companies are rethinking their strategies amid the rise of AI and declines in web traffic. We break down the key questions.
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Today I'm launching a four-part Substack series designed to help you evaluate when, where and how to get started with paid advertising in AI platforms and tools. Subscribe (it's free!) here: https://t.co/QeKrw0NTeT
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Read my top 3 predictions for AI media in my new Substack, The AI Ad Economy. 1) AI Usage Will Grow Faster Than Social Media Usage 2) AI Platforms Will Be the Next Important Paid Advertising Destinations 3) AI Will Become a Primary Discovery Channel https://t.co/p6zsU2DMae
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What’s the smart balance between paid AI ads and organic visibility? Which AI platforms will matter most in 2026? That's the focus of “Navigating the AI Era,” my new presentation designed specifically for brands and agencies. Available now! DM me for more details.
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When I spoke recently to a group of marketers in Iowa not too long ago, I decided to do something fun. I wanted to give them a glimpse of how a local brand—Jolly Time Popcorn—shows up in AI search. So I ran an experiment. Here's how it turned out. https://t.co/0vxPi3h2sE
sonatainsights.com
When I spoke recently to a group of marketers in Iowa, I decided to do something fun. I wanted to give them a glimpse of how a local brand— Jolly Time Popcorn —shows up in AI search. So I ran an...
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Forget AEO, GEO and AIO. Let's all get behind AHO.
sonatainsights.com
Is it hard to pronounce? Yup. Will it be the butt of a lot of jokes? Of course.
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Need fresh data about consumer AI behavior to fuel your Q4 planning? Join me on Sept 17th at 3pm ET/2pm CT/12pm PT for "Consumers and AI: The New Dynamics Shaping Content and Commerce." Register here: https://t.co/46bjGHHAhS
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🚨 AI is rewriting the rules of marketing. Are you ready? On Wednesday, September 17th from 2:00 - 3:00 PM (CST), AMA Iowa brings you a power-packed webinar with industry analyst Debra Aho Williamson. 👉 Register now and secure your spot: https://t.co/JPaL0Wm7q9
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My fall speaking tour starts in 2 weeks! Join me on Sept 17th at 2pm CT/12pm PT for "Consumers and AI: The New Dynamics Shaping Content and Commerce," hosted by @amaiowa. Register here: https://t.co/37DLtOON7e
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OpenAI might launch a social network? It's not as far fetched as you might think. https://t.co/7NDO8ycz7Q
sonatainsights.com
Here's how OpenAI might compete with Meta and other social media platforms.
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We have now received more than 50 of these direct mail ads. Note to marketers: never pay by the piece!
tiktok.com
Check out Debra Aho Williamson’s video.
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Meta's content moderation about-face: Will Zuckerberg's AI avatars play ... https://t.co/ndL3KE7jxH via @YouTube
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I'm putting two predictions about AI+ads out here right now: 1) Ads in AI experiences will be a big story in 2025. 2) ChatGPT and Meta will be the two companies we'll be talking about.
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🎉Our newest report in collaboration with @Mfour and @DebraWilliamson just launched! It’s on how Amazon app users don’t shop like web users – and what that means for the 2024 holiday season. Get your copy here: https://t.co/CpCkCLZVjK
#AmazonInsights #ClickstreamData #AltData
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Check out my latest article: Perplexity's ad strategy is perplexing https://t.co/GY6mIC9Vxz via @LinkedIn
linkedin.com
Perplexity revealed a bit more about its fledgling ad business at hashtag#AWNY this week. I'm going to go out there and say this: It's taking a risky approach.
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