Thunderhead CPO, Ray Gerber, joins @EuropeanCXOrg to discuss autonomous #journeyorchestration on 23 March, 2pm CET. Register:

Thunderhead has been named a winner with distinction in the #CRMWatchlist! Read more: https://t.co/9q8cilkwnL

Thunderhead CPO, @GerberRay joins an expert panel to discuss ‘Customer Journey Management for Maximizing Customer Engagement’. Register: https://t.co/mKTUkVceAf #CRMMedia #Thunderhead

Journey Orchestration (JO) in Practice II by Ray Gerber at @Thunderheadone . Open-access webinar with 120 places. On February 16, 2 PM CET or 1 PM GMT. @GerberRay @RicardoSGulko @joe290 Register in advance for this webinar: https://t.co/cWXZaFDOZb #cx #customerexperience

We are delighted to announce that Thunderhead will be acquired by @Medallia, the global leader in customer and employee experience. This will take us to new heights, enhancing our world-class technology solutions for customer-led success. Read more:

Many brands are turning to Journey Orchestration as a key pillar of a customer-centric strategy. In his latest article for the Forbes Tech Council Ray Gerber explains what to consider when investing in a JO platform.

When And How To Choose A Customer Journey Orchestration Tech https://t.co/pmcgi4tfSV Written by Ray Gerber of @thunderheadone

https://t.co/bGng0TuNX7

As brands shift to be more customer-driven, many seek Customer Data Platforms (CDPs) to provide better experiences. In our latest blogpost, we explain where the CDP fits in, how it can help – and why Journey Orchestration could be a smarter decision:

Thunderhead has been included Deloitte Fast 50 2021, thanks to the adoption of our journey orchestration platform and our fantastic revenue growth over the last four years. Read more:

Many brands are anxious about the imminent demise of cookies, and what this means for digital marketing. In our latest paper, we consider how it came to this – and what we can do about it. Full download:

The way brands manage their customer’s journeys has changed dramatically. Understand how and why, and what it means to orchestrate customer-led journeys – everywhere. Latest from the Thunderhead blog:

The last 18 months had a drastic impact on how brands communicate with and service their customers. To understand more, we commissioned a research report with @mycustomer. This reveals a shift towards what we call the Customer Operating System:

With the proliferation of digital channels and consumer choice, Customer Experience Analytics is a big deal. We share best practices: from where to focus and what to measure, to how to deliver value across every customer’s lifetime:

Over the last year, brands sought to mobilize digital channels, and customer journey management evolved at pace. Our new research with @MyCustomer asks marketing and CX leaders how they tackle this. Join us to preview the findings and get your own copy:

Nimble competition, an explosion of channels and new technology were just some of the many pressing challenges that EnBW faced. So, how did we help this leading European energy provider increase engagement with over 5.5m customers? Watch the film:

So What Exactly is Journey Orchestration?

Many brands still use surveys like NPS or CSAT as a proxy for customer experiences. But with every journey being unique (and changing in the moment), there’s a better way to measure CX. Here’s how:

Our webinar was fully booked!We were joined by special guest, Forrester’s Joe Stanhope. Joe explained why ‘moments’ matter, which technology & data capabilities fuel engagement, and the future of marketing campaigns. If you missed it, here’s the replay:

Brands are contemplating the imminent demise of cookies, and what this means for digital marketing. Our latest paper describes how we got here – and importantly, what can be done about it. Full download: