Stephanie Geno
@StephanieGeno3
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SVP, Marketing @ Innovid. Lover of food, wine, and all things outdoors. Proud mom of one adorable boy.
Denver, CO
Joined April 2020
Great to see @SergeMatta from @LG_Ad_Solutions at @AdExchanger's Programmatic I/O event! He says a new collaboration with @AffinitySolutns will help advertisers see business outcomes from their campaigns on CTV. Visit https://t.co/dM7451WXSv
https://t.co/208zQDyjxt
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Live from @advertisingweek ... our GM of Measurement Jessica Hogue talks #convergedTV, outcomes, and innovation #AWNewYork
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such an honor to get a shout out from the king of steaming :) I think we are entering “2nd act” of the streaming wars: - focus on time spent vs subs - dual rev model as the core - distribution wins over content (aka exclusivity of content is not a must to win) Bundling is next
Must read #StreamimgWars - @chalozin via @TheDrum "the business of TV isn’t about creating the best content; it’s about creating content that’s good enough for the audience to keep watching" https://t.co/03009QvHWl
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This is can't miss at @BrandInnovators' Marketing Innovation: Inclusive Marketing #BISummit in Denver! @Innovid and @Hersheys to talk about authentically connecting with customers https://t.co/y2AwZXpLgZ
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We asked industry leaders to describe the future of creativity… in one word. Watch now to get inspired! #ReimagineTV
https://t.co/w9EDti9CuP
linkedin.com
How would you describe the future of creativity in one word? We asked a selection of the industry’s finest to share their thoughts. Here's what they had to say: https://bit.ly/3AyWbuz Innovid #ad...
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It’s official! @TVSquared is now part of Innovid, establishing a global independent measurement platform for linear, CTV & digital. Read the news: https://t.co/tq48rH42ES
#CTV
innovid.com
Innovid has completed its previously announced acquisition of TVSquared, an independent global measurement and attribution platform for converged TV.
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Exclusive: @innovid is buying @tvsquared in a cash and stock transaction valued at approximately $160 million.
wsj.com
Innovid is acquiring the ad measurement and attribution platform as Nielsen’s dominance of TV metrics wobbles, leaving the field in flux.
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Innovid CEO @zvikanetter On The Company’s IPO And Its Plan To Win CTV Ad Serving https://t.co/zZvmneYYy8
@AdExchanger #ReimagineTV $CTV
adexchanger.com
Innovid is a rare breed of data-driven ad tech company. It’s an internet-based tech startup founded in 2007 that focused from day one on … old-school television. Fast forward 15 years to this...
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Congratulations to @zvikanetter, @chalozin, @zackizi, and the entire @innovid team on this wonderful achievement. 🎉 We're so thrilled to welcome you into our #NYSECommunity 🏛 $CTV #ReimagineTV
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"This study found that we've only uncovered the tip of the iceberg of what is possible in CTV." - @BillDuggan: https://t.co/pH6dFzVSAA
@portada_online
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.@ANAmarketers partnered with @Innovid on a new study to help marketers better understand the opportunities #CTV offers and simplify the intricacies of measurement -- and we have the results. https://t.co/OEb9d2KsNq via @MediaVillageCom
mediavillage.com
ANA recently partnered with Innovid on a new study to help marketers better understand the opportunities CTV offers and simplify the intricacies of measurement.
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Introducing "Decoding CTV Measurement" 📈 In partnership w/ @ANAmarketers, we conducted an unprecedented study across 20 leading advertisers to uncover the truth behind reach, frequency, and ROI. Here's what we found: https://t.co/ItOgGgVW9g
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Join our GM Measurement & Analytics @jessicashogue at #ANADigital this Wednesday to explore how marketers can optimize spending in CTV to drive scale and improve yield, why fragmentation doesn't necessarily lead to excessive frequency & more: https://t.co/AXuyUqho0j
@ANAmarketers
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Congrats team @innovid @chalozin -- very excited to see you continue to crush the #CTV ad market https://t.co/1UyKphrzQ8
cnbc.com
Innovid runs a software platform that helps advertisers create, deliver and measure ads on streaming video services and internet-connected TV platforms.
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BIG NEWS: Innovid to become a public company. Learn more about this exciting milestone in our #CTV journey here. https://t.co/NkdAdsb77r
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📺 TVOT Session Alert: Embracing Connected TV to Win the New Advertising Ecosystem @TVOTshow is April 26-30, 2021 - Power Networking, Great Content - https://t.co/oDY8WtYqsW - #tvotlive #tv @INNOVID #advertising @tswedlow
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The Trade Desk, Magnite and Innovid have teamed up to form a one-stop shop to programmatically buy, create and serve interactive CTV ads to specific households. https://t.co/DBnQ74jOyo
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Introducing our Global Omni-Channel Benchmarks Report, a detailed look at how video and display advertising trends shifted in 2020. Download now for insights to help guide your marketing strategy: https://t.co/Ih9RuAnN9a
#omnichannel
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Connected TV Saw Big Gains During the Pandemic https://t.co/doITtRRnQk via @Adweek
adweek.com
And programmatic is gearing up to be a big winner.
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SVP of Marketing @StephanieGeno3 joined the #MarketingTrends podcast to discuss the state of TV advertising, leveraging data and technology to extend reach & achieving personalization at scale. Check out her conversation with @ianfaison: https://t.co/RaSE2mF0C8
#CTV @TheMissionHQ
innovid.com
Innovid’s Stephanie Geno on TV advertising, extending reach, and achieving personalization at scale.
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