Starcom Worldwide
@StarcomWW
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Starcom is a global communications and media agency that harnesses the power of data and technology to inspire and move people and business forward.
Global
Joined June 2009
On the latest episode of On Marketing, we speak with Natalie Bastian, the Global Chief Marketing Officer for @Teads, and discuss the challenges brands face in a fragmented marketing ecosystem. Listen here: https://t.co/AEBA2vWVPt
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Congratulations to Ariti Bhansali, EVP, Group Director, for being recognized among other industry executives on the Campaign US 40 Over 40 list!
The number of “30 Under 30” and “40 Under 40 lists” in the business media underscores corporate culture’s fascination with youth. That’s why Campaign US is proud to reveal the fifth annual 40 Over 40 list. Meet the honorees here: https://t.co/W249uXVIJ4
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Congratulations to our clients, teams and partners on a successful week at Cannes! @abinbev, @KraftHeinzCo, @BankofAmerica, Kellanova, @McDonalds, WK Kellogg #CannesLions #CannesLionsAwards
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Silver went to @StarcomWW Taiwan in the Best Campaign for a Holiday or Celebration campaign with Turning Happy Meal into Family Soul Food #FestivalofMedia
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The second bronze trophy winner in the Best Use of eSports or Gaming category is @StarcomWW Taiwan with The Golden Arch Savior! #Festivalofmedia
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Our very own Kim Einan, Global Chief Strategy Officer, joined Ben Fanning on the Lead the Team podcast to discuss leadership, the transformative moment where she realized the secret to job satisfaction and more. Listen here ➡️ https://t.co/X5Fe3F478g
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On this week’s episode of On Marketing, we chatted with @jonsteinberg, CEO of @futureplc, about the media landscape, AI, investing in quality content, and more. Listen here ➡️ https://t.co/8bkLAFP9c4
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See the full list of finalists here: https://t.co/vudjnLppEX
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Exciting news! We have been shortlisted for three campaigns at the 16th Internationalist Awards for Innovation in Media: - @abinbev | Stella & The Bear - @McDonalds | Redefining Love - McDonald's | Grimace's Birthday Gets Out of Hand Congratulations to our clients and teams! 👏
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Our very own Eddie Parker, EVP, Business Intelligence, spoke at @TheTradeDesk's Forward '24: TV's Tipping Point earlier this week.
Our Forward '24: TV's Tipping Point event begins at 2 pm ET! Join our live stream and hear conversations on the future of CTV buying with Disney Advertising, @paramount_ads, Unilever, @NBCUniversal, @SamsungMobile, @PepsiCo, @Starcom_USA, & @adfontesmedia: https://t.co/KxK6KBF5qE
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On the latest episode of On Marketing, we discuss all things sports media investment, from the Super Bowl to the English Premier League, with our very own Sam Sussman, SVP of Sports Investment at Starcom. Listen here: https://t.co/3Swp5QypFh
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Willie Jackson, EVP and Director, recently contributed to the 2nd article in The List's “Modern CMO Playbook” series, featured in @adage, that tackles how marketers can make a creative impact — and still achieve business results. Read the full article:
adage.com
The List’s second “Modern CMO Playbook” article tackles how marketers can make a creative impact on the culture while still achieving business results.
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In Chapter 5, the last and final chapter of our report on the Middle Class, we look at how we can better speak to the needs of the middle class ➡️ https://t.co/4ZJFKA9FyW
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Puig - Re-Programming Programmatic for Diversity - Best Use of Data Award See the full shortlist here:
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McDonald’s - Adult Happy Meal - Best Communications Strategy Kraft Heinz - Tip for Heinz - The Creative Use of Media Award Kraft Heinz - Lunchabuild This! - Best Use of Out of Home Kraft Heinz - Lunchabuild This! - Best Distribution and Amplification of Content
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Congratulations to our @McDonalds, @KraftHeinzCo, and Puig teams on making the @FestivalOfMedia North America Shortlist! McDonald’s - Redefining Love - Best Distribution and Amplification of Content McDonald’s - Redefining Love - Best Campaign for a Holiday or Celebration
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In Chapter 4 of our report on the Middle Class, we profiled the lives of six people, where you’ll hear their hopes and dreams in their own words and understand how they approach money and purchasing decisions ➡️ https://t.co/5YGeer6fYM
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In Chapter 3 of our Middle Class report, we explore how demographic shifts, economic changes and cultural upheaval over 30 years have changed the landscape for average Americans, while leaving their expectations of middle class living largely unchanged ➡️ https://t.co/UTLPHhELXr
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In honor of Hispanic Heritage Month, Dr. Jorge Alcaraz, our Director of Diversity, Equity and Inclusion, was featured in a @MediaVillageOrg roundtable on The Evolution of DEIB and Calling Corporate America to Action. Read the full article here:
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