RT @marketecturetv: Latest pod with Adam Epstein of Gigi, explaining (in detail) how he built an ad tech AI bot. Also we talk about X drama….

It won’t replace your job. But it will save you hours. And in this job, hours matter.

All of this still takes some effort to set up, but here’s the core of it: as a trader, the thing that eats most of your time is working with data - pulling it, cleaning it, understanding it, and translating it into action. AI can help you do that faster.

Another area where AI is already useful - research. You can brainstorm targeting, geo strategy, audience hypotheses, creative angles. It helps especially when you're planning new campaigns or testing new platforms. You can also use it to explore new inventory, run keyword.

The #1 opportunity right now is automation.You don’t need a full engineering team anymore to build tools that save time. You can now get step-by-step help from AI on how to connect to a platform’s API, automate campaign analysis, generate insights for your decks, and even.

How You Can Use AI as a Programmatic Trader (July 2025). What can you actually do with AI today, if your day-to-day job is running programmatic campaigns?. Thread 👇.

RT @adnauseumshow: Episode 7: Grokalypse

RT @adnauseumshow: Ad Nauseum is bringing the star power this week with @catherineperlo1 reporter from @theinformation making her panelist….

*PS - Meanwhile, smaller players are leveraging AI, taking advantage of big DSPs moving too slowly, and bringing new, often interesting features that larger platforms will likely adopt later.

To sum up - AI enables us to do cooler things, but it’s still early. People spend hundreds of hours troubleshooting UI/UX issues, 404 pages in DSPs, duplicating line items, and analyzing campaigns in Excel-not chatting with AI. This article isn’t criticizing DSPs for lacking.

- Campaign setup – it’s the same as it was 1, 3, or 6 years ago: you log into the platform and create line items via UI or SDF files, without AI chatbots or anything fancy;.- Campaign optimization – Amazon and DV360 are the same. If you want to add or eliminate targeting.

Obviously, AI is the main buzzword in the industry right now, and people are talking either about how AI will replace marketers or help them in the near future. With so much attention on this topic, for people who are not technical or hands-on with platforms, it might seem that.

AI is the biggest buzzword in adtech right now. but what’s really happening with AI in major DSPs today? . Let’s break down key tasks and see where AI stands. 👇.

When AI can handle targeting, optimization, and even high-quality video production - what happens next?. In a future where:.– targeting is automated.– media buying is optimized in real time.– studio-grade video is generated on demand. Will marketing go back to basics (creative)?.

RT @Scrilla100: Confirmed, this is doable in Sheets (free-99). For pubs, it is important to understand your own scores, but you will also….

Bottom line: A tighter SSP list gives (<5) you better quality, cleaner data, and more efficient auctions. Focus on fewer, better supply partners - not just more pipes.

Turns out, that logic doesn’t hold up. Here’s why:. 1. Duplicative bids inflate your CPMs - Most SSPs access the same inventory. Connecting to many doesn’t increase unique supply — it just increases auction density, making you compete against yourself and driving prices up. 2.

Why More SSPs ≠ Better Performance. When I first started in programmatic, I believed that the more SSPs I targeted, the better. More pipes = more reach. Every DSP pitch deck proudly shouted: “Access to 100+ SSPs!” So I figured - why not plug into almost everything?.

RT @adnauseumshow: Ad Nauseum Episode 5 6.26.25

RT @adnauseumshow: We have a star studded lineup for today’s episode of Ad Nauseum with @douglauretano and @swodinsky making their debuts a….