Standard Media Index
@SMI_Data
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SMI works with leading global Partner Agencies to provide independent, accurate, and timely ad expenditure data and pricing intelligence to the market.
New York, NY
Joined November 2011
Pharma's Digital Ad Spend Tops 50% For First Time @SMI_Data #adspending #pharma
https://t.co/oZvHYjpRiZ
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Scatter TV in sharp decline: Down 39%. National TV overall sinking 8%: @SMI_Data
mediapost.com
The difference between upfront and scatter market TV-placed media in the period is "unprecedented," SMI says. Including upfront TV buying made this past summer, SMI says there is a 8% drop in...
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Ad spending continued its decline for the fifth consecutive month, down 3% year-over-year for the month of October, according to a Standard Media Index report. https://t.co/IvbP42X2Px
marketingdive.com
While October's numbers declined from the year-ago period, they were still the strongest so far in 2022.
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After a year of volatility, what do advertisers need to consider as they look to 2023? Join the @SMI_Data Session as they uncover key strategies for the year ahead. Register today! https://t.co/3qWHRdIY0I
#ReportonData #IABCanada
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SMI: market data implies 'normalization,' not necessarily recession @SMI_Data
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Pharma ad spend is shifting...find out what it means for marketers from our Head of Insights and Analytics @rickbruner at @PM360online
pm360online.com
Pharma ad spend soared in 2021 as marketers ramped up to meet consumer concerns. But in the first half of 2022, the sector came back down to earth, with spend increasing 1% over the same period last...
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The Walking Dead ended its 11-season run last night. Check out @bristei's piece on some of the ads that ran during the series finale and data on what a Walking Dead season finale ad slot cost in years past in @Variety
variety.com
The 'Walking Dead' series finale included commercials that revived old characters to talk about Deloitte, DoorDash and others
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Ad market falls for 5th consecutive month in October, defies robust agency projections @SMI_Data
mediapost.com
While the agency consensus currently projects 11.8% growth for 2022, our index averages +1.6% for the first 10 months of the year.
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A report from @SMI_Data finds that retail media is replacing paid search ads in terms of spend. https://t.co/F15KVc6eA1
#adtech
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Findings from the latest TAG US Fraud Benchmark Research found that more than $5 billion was spent on video impressions in transactions involving TAG Certified partners 😯. Full report can be found here 👉 https://t.co/mNdG4MGDrO
#Adfraud #digital #advertising @614group @SMI_Data
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Search spend contracting among largest 11 agencies, SMI study finds @SMI_Data
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National TV ad spend flat for September -- ending mostly monthly declines since spring @SMI_Data
mediapost.com
Positive news came with September reversing a general monthly decline that began in March, which witnessed a 1% slip. This was followed by April's 1% gain, May's 4% downturn, June's 7% drop, July's...
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Thank you to @Variety for including our #adspend trend data in their piece about the potential recession!
variety.com
A recession is looming and inflation is out of control. What will the impact be on Hollywood and the media companies who make movies and television.
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According to our #data pool, ad investment continued to recede for the 4th consecutive month. It decreased -5% YoY during Sept 2022. The holiday season will be crucial to determine if the market can turn around. Read more about Sept's #adspend trends here:
standardmediaindex.com
SMI Core data captures the actual spend data from the SMI Pool partners of major […]
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Following SMI/SQAD Deals, Dreamscape Unveils New Management Team: The private equity-backed portfolio company that acquired Standard Media Index in June and made a strategic investment in rival SQAD...
mediapost.com
The private equity-backed portfolio company that acquired Standard Media Index in June, and made a strategic investment in rival SQAD in April, this morning announced key new hires from industry-le...
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Check out @bristei piece on the Charmin ad placement from last week's SNL!
variety.com
A Peacock ad for Charmin appeared next to a Saturday Night Live sketch about the product, creating the false impression the advertiser got involved with the show
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This month, it’s the Outdoor media underpinning the Australian market, with its ad spend jumping 34.9% to a record August level as its growth accelerates out of the COVID lows, according to the latest Standard Media Index (@SMI_Data) figures.
mumbrella.com.au
This month, it’s the Outdoor media underpinning the Australian market, with its ad spend jumping 34.9% to a record August level as its growth accelerates out of the COVID lows, according to the...
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NBC's Dateline has pulled off something that few old media dinosaurs can: Adapt to a new medium. How Dateline (Dateline!) became a podcast powerhouse:
nytimes.com
The true crime storytelling that has done so well for so long on television seems to have met a moment in an entirely new medium.
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How did Canadian ad spend perform last month? Don't miss this @mediaincanada to gain insight on these trends https://t.co/U2NgLxEYzn
mediaincanada.com
In its latest analysis of Canadian ad spending, SMI attributed the decline to the Olympic investment present in 2021.
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