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Rob Percival Profile
Rob Percival

@Rob_Percival_

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Author of 'The Meat Paradox'. Head of Food Policy @SoilAssociation. Agroecology, Food Systems, Sustainable Diets. Views my own. https://t.co/nQi4K7BOEf

Joined July 2013
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@Rob_Percival_
Rob Percival
2 years
The Meat Paradox is now available in paperback. 🥳. THANK YOU to everyone who has read and supported the book. If you haven't read it yet. 🧵
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@Rob_Percival_
Rob Percival
11 days
RT @KevinH_PhD: While I’m happy that our 2011 mathematical model was used by @nesta_uk to estimate the step reduction in daily calories wou….
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@Rob_Percival_
Rob Percival
13 days
RT @TheGAAIA: Please Help: I desperately need to raise money to hire a lawyer to fight ongoing legal action - without it I'm dead in the wa….
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@Rob_Percival_
Rob Percival
16 days
👇👇👇.
@DoctorChrisVT
Chris van Tulleken 🏳️‍🌈
16 days
Four industries – tobacco, ultra-processed foods, fossil fuels and alcohol – cause 34% of all deaths. It’s never been more important to talk about how these, and other industries, shape health and health policy, so I’m proud to have guest edited the latest issue of @FutureHealthJ.
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@Rob_Percival_
Rob Percival
17 days
truth.
@CMonteiro_USP
Carlos A. Monteiro
21 days
UPFs are the ultimate expression of fossil-fueled food systems—born from commodity crops grown with fossil-fueled agrochemicals, harvested with fossil-fueled machinery, shaped by energy-intensive processing, wrapped in plastic, and shipped around the world.
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@Rob_Percival_
Rob Percival
17 days
RT @CMonteiro_USP: UPFs are the ultimate expression of fossil-fueled food systems—born from commodity crops grown with fossil-fueled agroch….
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@Rob_Percival_
Rob Percival
18 days
RT @Rob_Percival_: Should novel proteins - those made by cellular ag and precision fermentation - be classified as 'ultra-processed foods'?….
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@Rob_Percival_
Rob Percival
20 days
RT @Eszti_Vamos: Just published: our new paper on the consumption of low-calorie sweetened products among UK children @PHPE_IC @Imperial_PC….
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@Rob_Percival_
Rob Percival
20 days
RT @DoctorChrisVT: So much of the science about the harms of ultra-processed foods has come from female scientists especially in the global….
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@Rob_Percival_
Rob Percival
21 days
Should novel proteins - those made by cellular ag and precision fermentation - be classified as 'ultra-processed foods'? (And does it matter?). I'll be giving a @SoilAssociation perspective on this @TableDebates webinar on Monday. Sign up here 👇.
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@Rob_Percival_
Rob Percival
22 days
RT @1stepsnutrition: 🦋We are on Blue Sky as @1stepsnutrition.bsky.social.PLEASE follow us there (& or on Facebook, Instagram or LinkedIn).….
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@Rob_Percival_
Rob Percival
24 days
Eight US medical associations now championing plant-rich minimally processed diets, and avoiding or limiting ultra-processed foods 👇.
@CMonteiro_USP
Carlos A. Monteiro
24 days
The American College of Lifestyle Medicine now recommends emphasizing Nova Group 1 (unprocessed or minimally processed foods) and minimizing/avoiding Nova Group 4 (UPFs) to prevent and manage type 2 diabetes—endorsed by 8 other U.S. medical associations.
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@Rob_Percival_
Rob Percival
1 month
RT @DoctorChrisVT: The FIFA Club World Cup starts this week with @CocaCola as a main sponsor. The evidence that fizzy drinks do harm is ove….
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@Rob_Percival_
Rob Percival
1 month
RT @1stepsnutrition: nice advocacy success - we first asked for this in 2023 in our UPF report. It’s about time the….
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@Rob_Percival_
Rob Percival
1 month
meat is murder (by the way).
@KennyTorrella
Kenny Torrella
1 month
I was deeply moved from hearing and reading the stories of slaughterhouse workers' struggles with PTSD and other mental health challenges. I think you will be too:
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@Rob_Percival_
Rob Percival
1 month
RT @KennyTorrella: I was deeply moved from hearing and reading the stories of slaughterhouse workers' struggles with PTSD and other mental….
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@Rob_Percival_
Rob Percival
1 month
RT @millihill: OK so it's time for me to start mentioning my forthcoming book a bit relentlessly until you all buy it. 😆 The countdown is o….
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@Rob_Percival_
Rob Percival
2 months
RT @Natures_Voice: 70% of UK land is farmed. If we want nature to recover, this is where it happens. Farmers like @herdyshepherd1 are alr….
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@Rob_Percival_
Rob Percival
2 months
RT @silodge: "Straight Outta Compost". @OneMinuteBriefs Brief // Create posters that promote the @GasIsMusic #SoilSamples music album whil….
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@Rob_Percival_
Rob Percival
2 months
RT @SoilAssociation: 🔊If you want to know (who wouldn't?!) what it sounds like when you take audio recordings from soil & use them to creat….
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@Rob_Percival_
Rob Percival
2 months
check out this new 'meat facts' report from @Food_Foundation .
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