Brian Lesser
@blesser
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Father of 3 amazing kids. Lover of travel and the outdoors. WPP Media.
New York, NY
Joined April 2008
Not the end of an era. But just a new way to transform this industry that needs innovation, higher standards, and change. @blesser you are the đ and today honestly feels like YOUR day maybe even more so than mine. Thanks for helping me shine. â¨â¨â¨
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The online ad industry is undergoing self-reflection. That's good news, @fmanjoo writes https://t.co/bN1sMaac6M
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"The media pitch: making it better; transparently" https://t.co/6Zjq9M419H by @robnorman on @LinkedIn
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"As seen on TV? A taxonomy for video advertising" https://t.co/SSibinclNO by @robnorman on @LinkedIn
linkedin.com
With the Cannes Lions International Festival of creativity just ahead of us, advertisers and their agencies wait for the judgment of their peers on creativity in all of advertising, media and the use...
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Great to see creative agency execs like @JimLesser getting smart about programmatic! @Adweek
adweek.com
A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer internship program and discussing how quickly...
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"The end of the beginning of digital marketing" by @robnorman on @LinkedIn
linkedin.com
This is the 10th year of our "This Year Next Year Interaction" series. As ever it is written from the perspective of a global media investment management company and for the interest of large...
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How to shoot, score and electrify like The Golden State Warriors https://t.co/Gb2QwmbXwG via campaignliveus @JimLesser
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Kantar @WPP Helps Sibling GroupM Shops Boost Their Planning Acumen With New 'Live Panel' https://t.co/ft1NWzt3nB
@mp_mcclellan
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Adblocking: effect, cause, resolution?
linkedin.com
I can't see you, so you can't see me. Adblocking has alarmed both publishers and advertisers.
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The Man Behind The Media Agency Group That Controls 30% Of Every Media Dollar On The Planet via @forbes
forbes.com
A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape:Â Dominic Proctor, President, GroupM. Dominic Proctor runs the worldâs largest media agency, GroupM, which...
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GroupM's Rob Norman: 2016 Will Bring Less Demand For Bad Media Supply
lnkd.in
This link will take you to a page thatâs not on LinkedIn
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ROPO : Return on Planned Obsolescence. a different view of CES https://t.co/l4tOrFr1Rw.
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Tech startups face fresh pressure on valuations https://t.co/LybvINB9gf via @WSJ
wsj.com
A surge in private fundraising in 2015 helped technology startups steer clear of a painful initial public offering market. In 2016, they may not be able to avoid it.
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Sir Martin Sorrellâs take on what economic factors will impact marketers in 2016
thedrum.com
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"Connecting lives, connecting devices. The Eureka (Park) moment" by @robnorman on @LinkedIn
linkedin.com
This post appeared in Ad Age: It's that time again. The first look at future Black Friday door busters, at screen definition beyond the capacity of the human eye, and at audio of sufficient precision...
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