How do you get stronger signals in a clouded landscape? Hear from @dentsuintl's Alex Langshur & @forrester's @LaiNikhil in our Transform with @Google event. Request an invite now: https://t.co/rOjutW3xYT

Great #awnewyork session on #retailmedia from @forrester's @LaiNikhil! Did you know retail media spend is projected to reach $40B in sales this year - up 39% from last year! #adtech #MarketingDigital

Great @adexchanger pod with @SarahSluis interviewing @LaiNikhil of @forrester and juicy sound bites like "prisoner's dilemma in data industrial complex" re: Apple DSP

Good piece on @adexchanger by @avargasedits with commentary from @ckane @LaiNikhil and @jaredlansky https://t.co/o5WbxhNED8

"Brands like @WarbyParker have excelled at brand response advertising..." Register here for a link to @LaiNikhil's presentation: https://t.co/tbpDYVRf22

.@lyft's high-margin operating income from ads can offset the cost of acquiring and retaining drivers. @lyft is running a similar play to @amazon, whose operating income from ads offsets losses from product sales and subscription services @cheddar:

Hear from guest speaker @LaiNikhil of @forrester on proven ways to address the challenges facing #omnichannel marketers. ➡️ Register here for The Mediaocean Current: Omnichannel Transformation: https://t.co/IHntw67wly

"Spooked" SMEs let Meta's ad business tumble. In @BBCWorld, analyst @LaiNikhil weighs in on the social media giant's vulnerability.

why @netflix chose @Microsoft:

back by popular demand 🎉 Can you pick the winning ads? Share your score and challenge fellow ad nerds. (Screenshots or it didn’t happen.) https://t.co/QdVUrbZOeD

There's a lot of fugazi 'guru knowledge' going around out there about creative testing. I told @Adweek the top 3 biggest misconceptions when it comes to testing your ads. Happy testing this BFCM my friends 🥂 https://t.co/uFvaG2aB7s

⏳The countdown to Black Friday is ON. Have you started testing your ad creative yet? Here are five ways to discover which creative elements will have the greatest impact on your ad performance during the most important selling season. https://t.co/6bbltBONB2

Appreciate @herrmanndigital's honesty: “When... [Facebook ads are] 40% less effective, and will continue to become less effective over time, that creates a kind of a panic" and, by the way, causes digitally-native brands to test TV:

Bringing TV ads to premium console games - building a path for marketers to reach the elusive, under 35 year old's in high engagement video @Simulmedia https://t.co/60Whe11rUz #axiosmediatrends @sarafischer

Streaming accounts for 3/4 of media hype but 1/4 of viewing time:

Excited for @statbid's event with @Simulmedia about TV's halo effects on digital:

1P data and automation will become increasingly significant differentiators @maxwillens @Digiday:

Increasing CAC and decreasing LTV delays profitability. Solving requires testing scalable channels - like TV - where marginal CAC increases slower than it does on digital @KimekoM @Digiday:

Incisive reporting by @caleweissman in @modernretail about digitally-native brands looking for "other places" - like TV - "to invest [performance marketing] dollars" as "easy digital customer acquisition tricks" become harder:

Now's the time to test and learn TV: