Justin Racine
@JustinPRacine
Followers
232
Following
534
Media
189
Statuses
618
Principal Lead Commerce Strategist at @Perficient. Contributing Author @CMSWire. Views are my own.
Austin
Joined May 2013
Retail’s future just took a human turn at NRF 2026 where leaders are talking AI as a way to deepen customer connection not replace people. CMSWire Contributor Justin Racine digs into the big lessons on experience leadership, in-store vibes and trust. https://t.co/zVfUMlcNuU
cmswire.com
Behind the AI buzz, NRF delivered a reassuring message for CX leaders: people still come first.
0
1
1
✨ CMSWire Contributors of the Year ✨ As we wrap up the year, we wanted to give a shout out to the voices that sparked debate, challenged assumptions and helped shape the customer experience conversation all year long. We’ll be sharing their stories soon. Stay tuned.
0
1
1
Our presence at NRF 2026 reflects our ongoing commitment to exploring forward‑thinking initiatives in digital commerce and driving the creation of innovative solutions. 💫 Justin Racine reflects on past NRF conferences, shares his expectations for this year’s event, and
0
1
1
Generative commerce is here, and it’s changing everything. Say goodbye to endless scrolling and static product pages. AI-powered shopping journeys can now build product pages on the fly, curate content for each shopper, and transform how brands connect with their audiences.
0
1
1
Wake Up: Your Customers Are Already Using AI for Holiday Shopping by @justinpracine
cmswire.com
AI can guide the purchase — but emotion seals the bond. Brands that spark joy and connection earn loyal customers for life.
0
1
1
What the ManningCast Teaches Us About Conversational CX by @justinpracine
cmswire.com
ManningCast proves that transparency, personality, and community aren’t just good TV — they’re the keys to lasting customer loyalty.
0
1
1
Football is so BACK. Which means Peyton and @EliManning are back on Monday nights with @espn and ManningCast. In my latest @cmswire article, I discuss how the Manning brothers connect deeper with fans through conversation and personality. Full Story: https://t.co/YfdizeBqxy
1
0
0
AI is reshaping CX to work for machines not humans. CMSWire Contributor Justin Racine explores why smart design means blending tech with human insight. https://t.co/FMYYTDZifW
#AI #CustomerExperience #Design
cmswire.com
How autonomous consumer agents are changing the rules of ecommerce, and what your brand needs to do to keep up.
1
1
3
The Future of Customer Experience Is Built for AI, Not Humans by @justinpracine
cmswire.com
How autonomous consumer agents are changing the rules of ecommerce, and what your brand needs to do to keep up.
0
3
2
Tariffs got you stressed? CMSWire Contributor Justin Racine sees a hidden CX goldmine. From cheap beer vibes to Delta Sync magic, now’s the time to double down on emotional connections, smart AI and micro-moment magic. https://t.co/zAE560LlmA
cmswire.com
Think micro, act big. Why Trump's tariffs are a CX opportunity hiding in plain sight.
0
3
3
In this week's top 5, we read about the customer experience Gen Z expects from brands, authenticity, contact center innovations, and more! https://t.co/056ecIDwmM
#customerservice #customerexperience #CX
0
2
4
From Taylor Swift To KFC: The Power Of Experience Economics Via @cmswire
https://t.co/iwZEYtbXmr
#marketing #TaylorSwift #CX
cmswire.com
Why are customers willing to spend more on experiences?
0
1
3
From Taylor Swift to KFC: The Power of Experience Economics by @justinpracine
cmswire.com
Why are customers willing to spend more on experiences?
0
1
1
Red Lobster’s comeback tale is powered by 35-year-old CEO Damola Adamolekun, who’s steering the brand with bold transparency and small but mighty changes. CMSWire Contributor Justin Racine dives into how authenticity, nostalgia, and leadership are redefining CX. 🦞
0
1
1
What Red Lobster's New CEO Teaches Us About Customer Experience Strategy by @justinpracine
cmswire.com
Three ways your brand can take a page out of Damola and Red Lobsters approach to increase transparency, communication and loyalty.
0
1
1
AI-powered shopping carts, digital twins, and a mall-like trade floor—CMSWire Contributor Justin Racine dives into NRF 2025’s biggest innovations and experiences. https://t.co/L5pquRzami
#NRF2025 #Retail
cmswire.com
AI-powered shopping carts? Digital twins for retail? NRF 2025 had it all, including a great trade show experience of its own.
0
1
1
NRF 2025 is flying by, and our retail and commerce experts are soaking in every session, presentation, and conversation as they walk the halls. Justin Racine, Principal of Commerce Strategy, and Zach Zalowitz, Principal of Order Management, share their key takeaways from the
0
1
2