Benjamin Carpenter
@ItsBenCarpenter
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Scaling businesses with paid ads on X.
Joined November 2023
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Learning to act before overthinking stops you.
Is one of the highest ROI skills you can learn.
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Some times what moves the needle is dead boring.
At times like these, discipline is your best friend.
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A lesson I took way too long to learn:
Clarity creates focus.
And focus creates higher leverage for each hour worked.
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When you go all in on what you want.
And stop caring what others think.
Good things start to happen.
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Becoming the person who can make the money.
Is the fastest way to actually get the money.
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I used to think visualising was nonsense.
Until I learned that our brain can't tell the difference.
Between memory and vivid imagination.
Sometimes the easiest place to start getting wins and building momentum, is in your mind.
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If working 12 hour days doing hard physical labour.
Taught me one thing it's :
I do not want to miss out on the opportunity we have to make boat loads of money on the internet.
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I've read many business and self help books.
But only a few actually made a difference.
For one simple reason.
I only applied the lessons I learned from a few of them.
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Are you wasting your time on X?
Let’s get one thing perfectly clear:
Unless you’re looking to be famous.
You’re here to make money.
Whether it’s to leave your soul sucking job.
Or to give yourself the freedom to travel.
The bottom line is...
You’re here to put digits in
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The number of hours you work means nothing.
Don't believe me?
Well, let's try a thought experiment.
Two men each work for 5 hours.
Both men are digging a hole.
One man digs for 5 hours straight.
The other checks his phone in between digging.
At the end of the 5 hours.
The
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@ZssBecker
I love the sport analogy because it makes it so much more relatable. It's simply a repeatable process.
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Based on advice I recently got, I took 2 weeks of socials.
Safe to say, probably the best thing I've done this year.
And now that I have clarity on my money, I'm back.
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My goal is to be impatient with action.
But patient with seeing the results.
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When I was young I thought success in business, came down to your level of intelligence.
But I realised as I got older, that intelligence while important, doesn't guarantee success.
Without internal drive and grit, you will likely never put that intelligence to good use.
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Learning to deal with uncertainty is a super power.
You will never know exactly what will happen.
And being willing to take action regardless, means that you reduce the time between idea and execution
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I used to think you had to be smart to succeed.
While it may help, I now see that determination is far more important than intellect.
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@ZssBecker
That’s such an interesting way to look at it.
Creating the passive income to cover lifestyle so that you can have unlimited shots on goal.
And the appetite for risk because the worst that can happen is you continue living all bills paid.
That is a game changer.
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When I was 22 I changed my financial future.
Up until that point, I was great at earning.
But I sucked at saving. I had less than $500 saved.
So I went to the richest person I knew for advice.
Less than a year later I had saved 6 figures.
Taught me the value of good advice.
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Sometimes you just have to mindlessly do the work.
Know the outcome, find what moves the needle.
And hammer that bad boy like there's no tomorrow.
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A major unlock I've found in life.
Is when things aren't working.
Sometime's it is the right strategy.
Just a lack of volume and intensity.
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Trying to work smarter before working hard.
Is often just laziness.
I speak from personal experience.
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Copy writing blows my mind.
The fact that with just a few simple words, you can persuade another person to take an action is amazing.
Personally I think it's one of the highest ROI skills.
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You can have all the right info.
But without the right beliefs.
It's useless, because you won't take action on it.
Build your beliefs.
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One mistake I’ve made many times in my life is not sticking to the path.
I’ve decided to build an online business to $10k/mo.
With the plan of scaling from there, and buying cash flowing businesses.
Cliche I know.
And I have given myself enough cash to work on the business
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By endurance we conquer.
Is one of my favourite quotes.
There's real value in just not giving up.
Simply outlasting everyone else.
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A story can change your life.
The stories we tell ourselves, shape our future.
The struggle you face can either be.
The reason why you tell yourself you can't succeed.
Or the reason your success will be epic.
Same situation, different story.
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Writing is amazing.
Only recently did I learn that writing can be used for idea generation.
Previously I only thought that it could be used as a tool to clarify existing thought.
But I have since realised that writing can spark new ideas while helping solidify old ones.
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Maybe it's just how my brain works but...
Business is a whole lot more fun when you get enough data to know the inputs that will create the output.
At this point it's all just a matter of building a system to smash out as many inputs as possible.
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The more I learn about content.
The more I see the importance, of understanding human nature.
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As I get older, I am actively trying to decrease the time between idea and execution.
One thing I’ve noticed about the successful is that once they decide.
They act.
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For the first 12 years of my life.
I spent 1 month each year in the bush.
I would have been miserable alone.
But we had 30 families together.
I was with my best friends everyday.
I had learned a lesson which I forgot to apply to business for years.
With the right people you
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The biggest hedge I know against inflation.
Is solving a legitimate problem.
Because by solving a legitimate problem, you give yourself pricing power.
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Keeping positive momentum mainly comes down to managing stress.
And one of the easiest ways to lower stress is just do things you enjoy.
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I have decided to actually take X seriously.
Just posting this so that I can look back in a few months and see what kind of a difference commitment makes.
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I truly admire people who just say screw the social norm and do them.
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A useful thing I learned recently is:
Remain firm on the vision but flexible in the execution.
I used to be so rigid with how I accomplished my goals.
But having the freedom to try different things, while working toward the same endpoint has been a game changer.
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X gives you distribution to hundreds of millions of people.
For free.
It's truly mind blowing to think about the opportunity it brings.
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I only started learning the value of having an audience.
When I found myself buying stuff from my favourite creators.
Just to support them.
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Learning to position a request, so that it aligns with a persons self-interest.
Has been one of the biggest unlocks for me.
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Starting a business in the past required massive capital and risk.
Today it just requires a phone and wifi, and your good to go.
There's very few excuses left to not start a business.
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@Codie_Sanchez
Consistency and time give you the best chance of discovering the ingredients yourself.
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@TheRealBradLea
If the time is going to pass anyway.
May as well keep going and make it happen.
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Momentum is a powerful thing.
I find when starting a new thing.
Focusing on inputs not outcomes.
Helps get the ball rolling.
Once the ball is rolling, taking action becomes easier and easier.
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People with knowledge & experience that can change the world.
Sadly never will, due simply to a fear of what others will think.
Don't let fear stop you from having the impact you want.
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Big businesses start small.
Take Walmart for example.
Sam Walton bought a single Ben Franklins franchise store, with a 5 year goal of doubling revenue.
He then used this experience to start Walmart, now the worlds biggest retailer.
Experience and skills compound.
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The biggest creators understand that the algorithm is run by human psychology.
Understand people.
Understand the algorithm.
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Follow the Money.
Where are the rich investing?
I'll tell you one place.
They are investing into building their personal brands.
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Learning to evoke emotion in people, becomes a very valuable skill.
When you understand that people buy based on emotion.
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@Dwriteway
Most people truly struggle to put in the work for themselves. They don't hold themselves accountable like a boss or teacher would.
I'm not certain but it may have something to do with a lack of belief that the action they take will actually lead to the outcome they want.
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Everyday I track my income and expenses, literally to the cent.
It may seem like overkill but keeping your expenses low makes it easier to stomach financial risk.
And one of the easiest ways to keep expenses low, is simply track them.
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@AlexHormozi
Makes me think of the quote "You get praised in public for what you practice in private."
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Making decisions quickly is something I’m working to improve.
I used to think I always needed more info.
But I realised I would always have to act based on imperfect information.
And the quicker I made a decision, the sooner I would get feedback allowing me to iterate.
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I find it useful to embrace where I'm at.
If it's not where I want to be, instead of wishing it were different.
I accept I am where I am.
Rather than wasting energy wishing it were different.
I take that energy and put it into the action that actually takes me to a new place.
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Only when you leave your comfort zone, do you uncover hidden beliefs that were secretly holding you back.
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@sneha_farkya
First time seeing you on my feed, but I'll chime in and say best of luck as well 🤝
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Developing a bias toward action has been a massive unlock for me.
Before I would wait hoping all the stars would align.
Now, I already know I will need to figure stuff out on the way, so I start.
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A sales hack I find useful.
Is to simply believe in your product.
People can feel certainty.
Why would they believe in your product if you don't?
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Even though listening to business podcasts isn't taking action.
They normalise success.
This changes your beliefs.
And changing belief changes action.
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Online courses and coaching get a bad rap.
But leveraging someone else's knowledge to shorten the learning curve is just smart business.
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@successarc1
Learning to leverage other people's talent's is in itself a valuable skill to build.
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Having the ability to connect with potential customers at scale.
Simply by expressing your thoughts online.
Is something entrepreneurs decades ago, could only dream of.
I for one, do not intend to take this opportunity for granted.
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@trentjhughes
You make such a great point Trenton.
I think that skill, of not just transferring knowledge but, also giving a way for you implement it ASAP.
Is so rare, there aren't many books I can name that have done it well, but Atomic habits is definitely one.
Very insightful my man 🤝
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@Maj___P
Just having daily non negotiable's and committing to do a small portion of them to start and using that momentum to follow through.
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One lesson I took too long to learn.
Is that sometimes throwing money at a problem doesn’t solve it.
Doing the work does.
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@OnatAksaray
Too much information can genuinely be a trap.
At least I have found this to be true in my own life, thinking I need more information.
But It just ends up kinda paralysing you because there's too much to process.
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@thebeautyofsaas
I've read how to get rich, but never heard of the other two. And considering you're putting them in the same category i'm thinking I need to pick them up.
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@flappywriter
Haha yeah bro near the beach. So I get to mix in a bit of swimming and surfing which is nice :)
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Then finally they were out of debt and in the clear.
That is, until, war broke out.
And the Japanese Imperialists issued a "Reorganisation of Private Companies" order.
Once again at the age of 29, Chung had his company taken away from him, due to external circumstances.
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@AlexHormozi
Often it's not the goal, but who you become in the process of achieving the goal that makes the real difference.
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@iamtoussaintt
We all will suffer losses but it's how we handle them that makes the real difference.
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Content creates connection.
Connection builds trust.
Trust leads to sales.
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@IamProHuman
This reminds me of Michael Jordan who always said that he competed with himself rather than others.
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All I could think about was the time.
I remember thinking, there has got to be a better way to earn money.
Now of course, I read Rich Dad Poor Dad, and other finance books.
So I knew about income generating assets.
But to have my own real life aha moment was something else.
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@CharlieSelfImp
Now this is a cool strategy to work backwards so that you actually end up with the life you want.
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@thejustinwelsh
I like that you end it with the take away just get started, because that way you'll learn your own lessons.
And learn what lessons from the list apply to you.
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