Opens = easy.Clicks = medium.Conversions = hard. Most entrepreneurs I know struggle to convert subscribers into customers. If that's you, DO THIS and I guarantee your email marketing will start working:.

A wise marketer once said:. “It depends.”.

I’m not naturally efficient, but I am naturally lazy. And that made a big difference for me in working smarter :).

Thanks for reading!. Follow along for more on email marketing. And if your readers would find this helpful too, give the post below a quick share 👇.

11) LIE: "Nobody reads long emails anymore.". TRUTH: Attention spans aren't shrinking. People still read long emails, watch long movies, read books, and consume long content — IF it's interesting to them.

10) LIE: "Unsubscribes are bad.". TRUTH: Obviously you don't want a ton of these, but if you're focused on sending the right messages to the right people. then the WRONG people will purge themselves off your list!.

9) LIE: "Email marketing won't work for my niche or industry.". TRUTH: Think of it less like 'marketing' and more like 'relationship-building.' Tell me a niche or industry that doesn't work for. I'll wait. Relationships are the heartbeat of business.

8) LIE: "I need a big list to monetize.". TRUTH: I've worked magic with lists under 500 subscribers. It's not the size, it's how you use it (honestly).

7) LIE: "Lead magnets are dead.". TRUTH: My lead magnets still convert at 30-50% and generated multiple five figures for my own business in 2024.

6) LIE: "I need polished designed emails to look professional.". TRUTH: People increasingly crave a personal touch. Heavy design signals "brand" instead of "person", which can impact deliverability and perception.

5) LIE: "Email marketing is ONLY for selling stuff.". TRUTH: It's just a tool. You can use it for whatever you like. Don't want to sell? Then teach, deepen relationships, start conversations and more.

4) LIE: "There are universal best times to send emails.". TRUTH: Only if your audience is local. Otherwise, your audience is global and across time zones. (Stop obsessing over pointless things!).

3) LIE: "Sending frequent emails will p*ss people off.". TRUTH: They signed up because they WANT your content. Why would we say 'no' to good content we actually want?.

2) LIE: "People hate being sold to in emails.". TRUTH: Email marketing drove $9.5 billion in 2024. It's not that people hate buying from emails, they're just not buying from bad pitches.

1) LIE: "I should grow on social media first, then I'll focus on email.". TRUTH: Social media can be shallow. Deeper connections are made in the inbox.

THREAD: 11 significant lies you're told about email marketing. (they could be killing your sales):.

You want clients to come to you but have no automated sequences set up. 🤦🏻‍♂️🤦🏻‍♂️🤦🏻‍♂️.

Your ideal audience doesn't care about your niche. It's your job to make them care.

My favorite lead magnet of all time:. Bourbon Chicken samples on a toothpick in the mall food court. Worked every time!.

Raise your rates. It's the best advice and the worst advice. Instead:. Raise your rates IF you deliver bigger results AND if your market will support a higher price. If you don't hit both of those criteria?. Raising your rates might be a bad idea.

My 5 building blocks of email marketing strategy:. (each one should be profitable for ya)