James Rooke, President of @ComcastAd, is leading a bold transformation of the TV ad marketplace, making premium video more accessible, more measurable, and far less complicated. In this episode of Good Company with @MKassan, he unpacks how he's breaking down industry silos,

When it comes to streaming, size does matter: 81% happens on the TV screen. John-Marcus Phillips, Head of Product Management, breaks down what marketers should know about how audiences are streaming content across devices. Check out our Multiscreen TV Advertising Report for

Wishing you dazzling skies this Fourth of July! 🎆

While outcomes at the polls can't always be predicted, understanding the best strategies to connect with voters can give political advertisers a boost at the ballot box. We analyzed the most successful political campaigns from the 2024 cycle to identify the six trends all

"It’s TV acting as digital where you’re seeing the transaction results tied to the ad exposure, and we’re able to see a return on investment for advertisers that in the past we weren’t able to capture.". Dawn Lee Williamson, Chief Revenue Officer of Media Solutions, chatted with

Congratulations to Gina Mingioni, Chief Operating Officer, for being selected as this year’s ITVT/TVOT All-Star Leader! 👏 Thank you for all of your contributions to our industry. This award recognizes individuals with a “long-term track record of leadership in the

���️ Bringing an “easy button” to TV advertising!. Thomas Bremond, Managing Director of Comcast Advertising International, caught up with The Current on teaming up with @SkyUK, @ITV, and @Channel4 to launch an ad marketplace for U.K. SMBs and new-to-TV advertisers – powered by our

Better data + stronger partnerships = real results for advertisers big and small. Karen Babcock, Vice President of Advertising Strategy and Partnerships at Comcast Advertising shares her key takeaways from the conversations out of Cannes Lions. Read her thoughts, as well as

TV’s transition to streaming is transforming addressable advertising—and not without challenges. Join industry leaders, including Buck Cram, as they unpack the opportunities and tensions emerging in this new era. Learn more here: #TVOTSF

TV has proven its effectiveness at delivering results in each phase of the marketing funnel. So why do many advertisers still only use it for reach and awareness?. We've teamed up with @AdExchanger to understand how TV measures up to channels like social when it comes to ease of

RT @FreeWheel: The FreeWheel party at this year's Cannes Lions might just have been our biggest one yet!. Check out our Rendez-Vouz on the….

RT @comcast: 🏈 @SNFonNBC ended the TV season as primetime’s #1 show for an unprecedented 14th consecutive year, delivering more NFL viewers….

RT @Universal_Ads: .@danpantelo founder of @Marpipe_HQ joined us at #CannesLions to talk about our integration that enables brands to autom….

Did you hear? We've teamed up with @Mastercard to give advertisers of all sizes the ability to connect TV ad exposures to purchasing behavior. Dawn Lee Williamson spoke at @FreeWheel Beach on the impact this partnership will have in elevating how TV advertising performance is

Don't miss Anthony Jingoli, Sr. Director of Automotive Strategy and Partnerships as he shares new data from Comcast that reveals how today's car shoppers are skipping search and heading straight to marketplaces. Learn how this shift is changing media influence, attribution, and

Today, Sky, Channel 4 and ITV have announced their intent to launch a groundbreaking premium video advertising marketplace which will allow easy access to a premium on demand and streaming inventory through a single campaign for the very first time. Building on the rich heritage

We have partnered with @Mastercard to bring an industry-changing solution to advertisers of all sizes: giving brands the ability to connect TV ad exposures to purchase behavior. @Universal_Ads & @Marpipe_HQ team up to launch the first-ever dynamic product ads on CTV. And

Tuesday at #CannesLions2025, we've got an incredible morning of content for you live at the @FreeWheel Beach. Three panels packed with industry leaders will be discussing the power of premium video in driving measurable, sustainable business results. 9:40AM — Our Chief Revenue

RT @FreeWheel: Here's where you can find us at #CannesLions2025 — when you're not at the FreeWheel Beach. Panels with @wurlctv, @Prebidor….

#HappyFathersDay to all the amazing dads and father figures, especially the ones on the Comcast Advertising team! We appreciate your hard work and dedication to all you do, both at work and at home.