Comcast Advertising
@ComcastAd
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As a global leader in media, technology, and data, Comcast Advertising uses multiscreen TV to foster connections between brands and their audiences.
New York, NY
Joined August 2009
At Comcast Advertising, we don’t rent data. We own it. And that first-party deterministic data translates to real results for our advertisers, like our 95% initial audience match rate or the potential to deliver your ads to 99M adults across the U.S. Your door to better data
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From the Olympics to the World Cup and all the action in between, 2026 is guaranteed to be a blockbuster year for live sports – delivering unmatched scale and real-time engagement for local and regional advertisers. Becca Shields breaks down why sports remain one of the most
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Projected political ad spend for the 2026 midterms is expected to hit $10.8 billion, making next year the most expensive midterm on record. As TV viewing habits shift, campaigns need data-tested strategies to reach voters in the moment. We identified seven tactics to help
politico.com
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Great to see Dawn Lee Williamson of @ComcastAd on our remote set at the Beet Retreat LA. Interview with https://t.co/dM7451WXSv contributor David Kaplan coming soon! #BeetLA
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Our Chief Revenue Officer, Dawn Lee Williamson, joins the conversation on the future of TV and streaming at Beet Retreat, happening today through Thursday in Los Angeles. Catch Dawn on these panels: ✅ Signals & Standards: Aligning Buyer Needs, Publisher Priorities, and Industry
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TV advertising is acting more like digital than ever before, making it smarter, simpler, and more accessible for brands. Chris Vail, Head of Industry Verticals and Advanced Advertising, shares how programmatic is redefining the TV ad game in @AdAge: https://t.co/nw3XL5iGe1
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With their openness to ads, preference for live content, and cross-platform habits, Baby Boomers represent a high-return audience for brands of all sizes looking to make meaningful connections. We break down some of their key viewing habits and the strategies advertisers can use
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Proof that TV drives real business outcomes: Priceless. Dawn Lee Williamson shares some of the impactful results – including a 19X return on ad spend 👀 – that we're now able to attribute to TV advertising through our partnership with Mastercard. Thank you to Hania Faridi
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Looking forward to taking part in AAMI's annual WE LOVE MEDIA event at La Gaîté Lyrique in Paris next week. Our team will be on-site ready to share insights, grow connections and explore new opportunities together - please get in touch if you'd like to catch up! We'll see you
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📣 PSA: Impressions aren't enough to prove your advertising works! To truly measure success, marketers need actionable, accountable insights that show how media spend is actually impacting your business. Robb Crippen breaks down why proof of performance matters now more than
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It's just over a week until Davide Fiorentini joins Day 2 of @IABItalia's Intersections conference in Milan! In his session, Davide will discuss how fragmentation and globalization are reshaping TV advertising, and the ways in which advertisers can unlock new opportunities to
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When it comes to your advertising, don't settle for anything less than gold ✨ Comcast Advertising puts brands in the spotlight during the most talked-about TV sports moments – from March Madness and the NBA Playoffs to The Masters and beyond ... not a pie in sight 🥧 Your door
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📣 The dream of programmatic linear TV is now a reality! Our new solution offers advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend. Get all the details on this exciting news in @adexchanger:
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College sports are on a winning streak 🏆 Last year drew record viewership: the most-watched bowl games in five years and the top non-NFL sports event in 12 months. With engagement projected to rise 15% in 2025, brands have a major opportunity to reach engaged fans with TV
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Big ideas. Inspiring people. Unforgettable connections✨ Advertising Week New York reminded us what we love most about our industry, and the amazing community behind it. Cheers to everyone who made it an unforgettable week! #AWNewYork #AWNewYork25
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TV advertising that's easy to buy AND easy to measure? That's Addressable 🎯 By combining the power of multiscreen with precision targeting, addressable TV ensures your ads reach the right households across every screen – all within a single campaign. In fact, ads that use
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When optimized creative meets the scale of quality video supply, advertisers win. Angelo Lopipero shares his perspective on one of the hottest topics coming out of @advertisingweek New York: generative AI. #AWNY2025 #AWNewYork25
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Hot off the press 🔥 Our Multiscreen TV Advertising Report is here with the latest insights and tips to supercharge your TV and streaming campaign reach and performance. Here's a peek at what's inside: 🥇 Multiscreen TV is the #1 most common media for brand discovery. 🎯
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🎤 TV has always driven real business outcomes for advertisers. Now we can prove it. We caught up with Dawn Lee Williamson behind the scenes from the Xumo Lounge at #AWNY2025 to hear what industry developments she's most looking forward to seeing more of in 2026. Psst! We take
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Premium data drives premium results 💎 Such an incredible panel at @AdvertisingWeek New York! Carmela Fournier teamed up with Jessica Shapiro to discuss how CTV empowers advertisers to meet their audiences where they are, the importance of quality – data, media, and partnerships
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Tanno Krauss will join Horizont's Digital Marketing Days conference in Hamburg tomorrow as part of their Day 2 agenda. Joining a morning panel alongside experts across the industry, the group will discuss Targeting vs. Reach, and whether traditional reach optimization is
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