And the @Eagles take the win! Congrats 🏈👏 In 2 days, see the secrets behind the success of @RamTrucks & @Jeep's #SuperBowl ads with @Stellantis SVP & CMO, Raj Register, in our @AdAge-hosted webinar. Don't miss it! Register for Feb 11th: https://t.co/YROmiUpEwQ

The Muppets got their stay ridiculously right. With a Likeability score 15% above norm & 'The Characters' cited as the best thing about this #SBLIX ad, @bookingcom has an ideal stay—even for Statler & Waldorf 🌴 https://t.co/RreCGB5ti8

What happens when @Shanemgillis & @PostMalone are called to turn a lame party into a block banger? 🚜💥 With a tricked-out mower, @BudLight leaf blower invites & #PeytonManning in jorts 😂, lame turns into legendary, scoring 8% above norm for Likeability. https://t.co/EOwbxDRCaW

A man drops his phone into the ocean, but a genius beluga 🐳 with Kieran Culkin’s voice saves the day and raves about @NerdWallet’s way of finding the right credit card. Viewers cited 'The Characters' as the best part of this #SBLIX ad. https://t.co/Zh0s5rxL2q

A young girl’s dedication to growing something special honors generations of farmers. This 'Heartfelt' #SuperBowl ad celebrates 50 family-owned farms that bring @LAYS 🥔 to life. Viewers cited 'The Message' as the best thing about this spot. https://t.co/BMOTA27rhW

In this #SBLIX spot, parkgoers rush lava flows after tasting @Reeses Chocolate Lava Big Cups! 🍫🔥 Viewers found it hilarious, scoring 13% above the norm for Likeability, with 'The Product' being the best part. https://t.co/TUSzKTMv9A

From dusty roads to waterfalls, a young 🐎 proves their worth—delivering all the 'Nostalgia' @BudweiserUSA has since 1876. Viewers ranked the visuals as the best part of this #SuperBowl ad, with a Likeability score 19% above norm. This Bud’s for you 🍻: https://t.co/OIm43s7SF4

Are you stacked up for #SBLIX? #AdamBrody isn't & faces a @Pringles crisis, but mustaches from @Nick_Offerman, @JHarden13, #AndyReid & Mr. Potato Head swoop in to (almost) save the day. Viewers loved the chaos, scoring 13% above the Likeability norm. https://t.co/BG4NV3y9ME

35 years after When Harry Met Sally, #MegRyan & #BillyCrystal return to Katz’s Deli.🍞 After Meg adds @Hellmanns, her sound of approval has @sydney_sweeney saying, "I’ll have what she’s having!" Viewers scored this #SBLIX ad 13% above the Likeability norm. https://t.co/1nhg15l7AJ

What if 🏈 was designed to make you hungry? 🍔 @McConaughey uncovers the conspiracy—from "pigskin" (thanks, @KevinBacon) to Manning's "Omaha" as a 🥩 promo—in this hilarious @UberEats #SBLIX ad. It scored 6% above the Likeability norm! Feast on this ad: https://t.co/IQusCxuREc

An all-star cast: Chester Cheetah, Puppymonkeybaby & more take on an epic @Instacart mission despite Kool-Aid explosions—and just like them, this #SBLIX ad delivered. 🛒 Scoring 10% above norm for Likeability, viewers found it 'Memorable.' https://t.co/CdMMRDFTXJ

It's game on for #CatherineOHara & #WillemDafoe in a pickleball match for @MichelobUltra. With back-to-back wins, they're climbing the ranks 🍺 Viewers scored this #BigGame ad 11% above norm for Likeability, naming 'The Characters' the best part. https://t.co/wjF96k9AiC

From ceiling to floor, it’s an epic showdown between man & alien 🛸 for @Doritos. The ad sparked 'Curiosity' among viewers—scoring 17% above the Likeability norm during the #SuperBowl. https://t.co/Umaz4M0gqz

.@Realeugenelevy’s eyebrows take flight after one bite of 🍕@LittleCaesars Crazy Puffs. This hilarious #SuperBowl ad has a Likeability score 15% above norm. Meanwhile, @sarahlevy_? Totally unfazed. https://t.co/gUHOF6LaSM

Ahead of the #BigGame 🏈, iSpot data shows @Chiefs led in TV ads this past @NFL season. @PatrickMahomes alone appeared in more ad spots than any single team. Get the full play-by-play in the @NYTimes: https://t.co/xFkvrgOese

🏈 Are you ready for the #BigGame? Follow @ispottv for live insights on creative & audience metrics as each #SBLIX ad airs. Get exclusive access to creative & audience data for every #SuperBowl ad with our VIP Ad Center 👉 https://t.co/FTjfunfCM2

Want to know what made the best Super Bowl ads stand out? 🏈📊 Join iSpot’s Founder & CEO @seansmuller on 2/11 for an instant replay of the top ads & key moments from the Big Game. Register for this exclusive @AdAge webcast: https://t.co/51JTwCCkPw

Join iSpot & the brightest marketing minds at TV Disrupt in NYC on 3/19. Get ready for an afternoon of video ad measurement insights, success stories, and networking to help you drive smarter decisions & boost ROI. RSVP: https://t.co/mA98oKfDP3

At this critical time of growth for our the industry, we have teamed up with @LG_Ad_Solutions on a new study that showcases how brands can optimizing media investments by reallocating just 7% of their total TV impressions from linear to CTV https://t.co/UyXuy7Ux46

🎉 We're excited to announce the expansion of our partnership with @Roku! Introducing Roku Data Cloud: empowering advertisers, agencies, and partners with accurate insights from Roku TVs.