Factual
@factual
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Empowering the world’s leading marketers with high quality location data and actionable insights to better understand, reach and engage consumers.
Los Angeles
Joined February 2009
We’re excited to announce that Factual is joining @Foursquare! Together we become the independent location leader providing the #1 solutions across audiences, attribution, point-of-interest data, and developer tools for global organizations
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Foursquare has acquired information-sharing startup Factual to position itself as a leader in the location discovery tech market.
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.@factual and @Foursquare merge to become location data powerhouse https://t.co/usVr9ZYJrA
@lauriesullivan
mediapost.com
Through the merger, the location data will be integrated and become accessible within platforms that represent more than 80% of all programmatic ad spend and will be supported by a community of more...
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Foursquare Labs' merger with location-focused startup Factual aims to build on its ad-targeting capabilities
wsj.com
Foursquare Labs is merging with yet another location-focused startup, Factual, in an all-stock deal.
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Foursquare and Factual are merging. It is Foursquare’s second deal for a location-focused startup in less than a year https://t.co/AVtWdjX6JR via @WSJ
wsj.com
Foursquare Labs is merging with yet another location-focused startup, Factual, in an all-stock deal.
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Now, more than ever, brands need to engage their customers directly, and shoring up the customer relationship with data-driven insights is just as important as shoring up the bottom line: https://t.co/Q7NiUPrWKh
#locationdata
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TLDR: Footfall has significantly decreased across all of the business categories we examined, even grocery and pharmacy. Entertainment has been the worst-hit category and saw a 57% decrease in foot traffic the week of March 16. More insights: https://t.co/fpHfj01IsO
#locationdata
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ICYMI: We're offering free access to our Places Insights product to all Factual customers. https://t.co/MyvrszWKK8
#locationdata
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Despite significant uncertainty over the coming weeks and months, we are committed to delivering the data and services you need to keep business moving: https://t.co/MyvrszWKK8
#locationdata
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Our data shows that countries such as Japan and Australia have been experiencing a steady decline in foot traffic to restaurants and bars beginning mid-February, but we're not seeing the same national trend in the US yet. https://t.co/D3EAltRljh
#locationdata
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To help understand the impact of Covid-19, we examined visitation to physical locations in various business categories over the past 4 weeks. Here's a look at what's happening: https://t.co/D3EAltRljh
#locationdata
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Come along to @IABEurope Virtual Programmatic Day H1 on 28th April to hear @rosswebster discuss transparency in #programmatic with a stellar line up of speakers. #adtech #Advertising #dataprivacy #location
https://t.co/PRASigZGD9
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How location data has helped @TGIFridays identify look-alike audiences, target competitive customers who may be dining at nearby locations, and more: https://t.co/Lu881J4SXz
@BlakeDroesch #locationdata
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Did You Know💡Marketers can leverage data-driven solutions to deliver sequential messaging to amplify the impact of their #OOH campaigns: https://t.co/mnsXG4v6V6
@DevinMarsh #marketing
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For those at #RampUp2020 today, stop by the Data Store Lounge in the Cirque Room to meet our data store partners @Webbula @Leadspace @AffinityAnswers and @factual.
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"With a more organized data operation, marketing leads can pay once, get better data and leverage it for multiple use cases. And most importantly, they can improve their ROI." More from @oceanfine: https://t.co/f5Wp0Jkvxo
#data #marketing
adexchanger.com
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ocean Fine, senior vice president of...
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