Retail Media Networks are moving from “nice to have” to scrutinised media channels. Our latest Q&A with leaders from EPAM, WPP Media, Publicis Media, and Pentaleap explores: • Why advertisers are pushing harder on measurement • The role of programmatic + self-serve platforms

🎙️ New episode out! – AdTech Talks by MarkApp ⏱️ Only 5 minutes (Short, simple & easy to listen) 🗣️ Topic: The marketing funnel is changing — CTV is redefining how brands connect with people through storytelling, data, and action on one screen. 👉 Check it out on @Spotify &

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The IAS Threat Lab uncovered Arcade: an ad fraud operation of 50 Android apps with 10M installs, driving traffic to 200+ ad-serving gaming sites running invisibly in the background. IAS exposed and removed the network, cutting off monetization to protect advertisers. Learn how:

As proud sponsors of @adtechjp, IAS connected with advertisers and publishers through interactive booth experiences that sparked meaningful conversations around media quality and brand protection. Together, we explored how IAS’s AI-powered technology is driving stronger outcomes

At @iabsverige's Programmatic Day 2025, IAS leaders took the stage to demonstrate how IAS Dynamic Performance Profiles (DPP) enable advertisers to drive stronger performance through transparent, automated optimization. Thank you to everyone who joined us for an insightful day of

Pre-registration is opening soon! Get the chance to pre-register early to secure your spot, lock in massive rewards, and participate in CluckBet Grand Launch promotions! 🔔 Turn on your notifications bell now so you don't miss out!

Today, IAS Chief Product Officer Srishti Gupta joined @WPP & @XStereotype to discuss human bias, culture, and creativity in an age of AI acceleration. As the first in our industry to earn @auditedmedia’s Ethical AI Certification, we’re proud to help shape the future of

In our latest guest blog post, we hear from the @Advertima team as they explore how they’re transforming physical stores into high-performance media channels through real-time audience activation, unified data collaboration, and measurable in-store impact: https://t.co/rXXc6rbWiN

ShowHeroes has launched SemanticHero AI, its next generation contextual targeting tech, now extending precision targeting to CTV for a true multiscreen strategy. It also unveiled HeroChat, an interactive ad format enabling brand–consumer engagement on every screen.

Smarter protection drives lasting performance gains. By reducing unsuitable impressions with IAS Social Optimization, one advertiser saved more than twice their investment — savings that were reinvested into high-quality media. See how IAS helps advertisers maximize ROI on

When 'THE DAY' Came!! (🍂Fall 2025)

🎮 MarkApp x https://t.co/29ec9apmAA x PSV Game Studio. 🚀 Gaming + programmatic at global scale. Smarter tech. Stronger campaigns. New revenue. #AdTech #Programmatic #Gaming

IAS has announced AI-driven Brand Safety and Suitability protection for @Meta’s Threads feed. This expansion provides advertisers with content-level insights across Meta properties, including Facebook and Instagram Feed and Reels. Learn more: https://t.co/jdqrHhoTdy #Performance

No more re-building assets for every retailer site. Our Flexible Ad Size Guidelines bring common ground to Retail Media, one set of specs, multiple networks, less friction. Have your say before 14th Nov:

An interesting take from @Magnite on streaming and demand diversification 👇 Relying on one buyer is like airing one ad on repeat — it works, until it doesn’t. From pause ads to curated marketplaces, Magnite explores how media owners can unlock new revenue streams, attract a

Collin Gage (@collingage_ ), Founder and CEO of @ARMRsciences, joins us at the @NYSE, to discuss the pressing issue of synthetic opioids, particularly fentanyl, which has escalated from a public health crisis to a national security threat in the United States. Collin explains

Where will Europe’s ad money flow in 2026, CTV, retail media, or AI-driven display? Our 2025 Attitudes to Digital Advertising survey aims to map how strategy, spend, and measurement are evolving across 30 markets. Your perspective helps set the direction:

Retail Media is not confined to screens anymore According to @Advertima, their platform bridges online and in-store audiences through real-time targeting and measurable outcomes, across 1,200+ retail locations. Learn more in their guest post:

We’re excited to sponsor The Future of Video Brussels next week! On Tuesday morning, Edouard Schmidt, our Country Manager, France, will be joining an impactful panel exploring fragmentation, ROI, and how video-based media activations are evolving. 📺 Check out more details

We are delighted to welcome Laurence d'Août as Vice President of Sales, International. In her new role, Laurence will lead the development and execution of revenue generation initiatives across our diverse international markets, bolstering the company’s continuous growth.

Restaurants are changing their email sending strategies in the face of intensifying competition, an inflation worn down diner and 'bowl' fatigue. @RandomWalkSteve discusses how our promotional ensemble uncovers which brands appear in panic mode. $CMG $CAKE, $CAVA, $MCD, $YUM,

The holiday season is the biggest advertising opportunity of the year — but it also brings surges of MFA sites, AI slop, and ad clutter. In this live webinar on Oct. 23, IAS experts will share how advertisers can maximize performance, with practical steps to help drive stronger

Interactive and shoppable CTV ads are moving beyond retail. Digiday reports rising use by brands in auto, travel, finance & CPG, as formats boost brand lift more than direct sales. Hyatt, Planet Fitness & others are testing engagement-driven units over conversions. 🔗

Three years ago, our Retail & Commerce Media Committee began as a small working group. Today, it’s a pan-European forum driving collaboration, standards, and insight across a €13.7 billion market. In a new blog, Marie-Clare Puffett, our Industry Development & Insights Director,