Ebony Marketing Systems
@EbonySystems
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The world's leading #multicultural marketing research company, operating at the highest level of integrity. #MRX #MarketResearch #MulticulturalResearch
Bronx, NY
Joined August 2012
We're excited to share our newest, free resource to the #MarketResearch community: a Quick Guide to marketing to Asian Americans and Pacific Islanders in 2021! Download the full guide now at https://t.co/c9uEtrx3uC.
#MRX #MulticulturalResearch #MulticulturalMarketing
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#Surveys have messaging value, even if you don’t get a response. You are telling your customer that you don’t take them for granted. We share some guidelines for survey frequency on the Ebony blog: https://t.co/f0opMFSpuQ
#MRX #MarketResearch #MulticulturalResearch
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Despite the increasing urgency from stakeholders of all kinds for corporations to take on a more significant role in social change, many leaders are vastly unprepared or unaware of these expectations. https://t.co/okH6idC5SN
#MRX #MarketResearch #MulticulturalResearch
@HarvardBiz
hbr.org
Companies are increasingly feeling pressure to respond to social movements on inequality, but far too many tend to respond reactively — making a donation or social media statement — instead of taking...
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It’s the golden rule of #marketing: know your #targetaudience. Having a diverse marketing team can bring perspectives and #insights. Learn more: https://t.co/b5iMxpVbOi
#MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing
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Building an authentic brand is an ongoing journey without an endpoint - organizations should be mindful of engendering trust and that it’s a collaborative effort with all stakeholders that they shouldn’t engage in halfheartedly. https://t.co/UWwi6x95KV
#MRX #MulticulturalResearch
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Understanding others’ perspectives has always been paramount in #marketing. To get #empatheticmarketing right, it needs to be personalized and genuine. @HarvardBiz shares more: https://t.co/mhfi5qPBwa
#MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #Insights
hbr.org
Empathetic marketing reached an intense crossroads in 2020, when the pandemic prompted many brands to respond to collective grief — some with success, and many coming off as utterly tone-deaf. That...
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When customers are more satisfied with a company, the company sees increased revenue, profitability, and even higher stock prices. But how often should you take #surveys? We share some guidelines: https://t.co/f0opMFAO6g
#MRX #MarketResearch #MulticulturalResearch #BrandStrategy
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General #marketing is in the past, and the accountability to represent today's consumer lies with all marketers. How can marketers challenge themselves to drive more #inclusion? @Adweek shares more: https://t.co/x8SNIUEsUn
#MRX #MarketResearch #MulticulturalResearch #Insightss
adweek.com
Marketers need to reimagine who they think of as their audience and look deeper.
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If your brand is overlooking the #LGBTQ+ community in your #marketing efforts, you are leaving a huge customer base untapped. Our new guide will help you understand how to genuinely appeal to LGBTQ+ consumers 👇🏿 https://t.co/w1WN1jSN9Q
#MRX #MarketResearch #MulticulturalResearch
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In the age of social media, every company is at risk of accidentally causing offense and going viral for the wrong reason. We offer 3 tips for how to make things right: https://t.co/pI8uGn5WtE
#MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #BrandStrategy
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Is your #marketing strategy inclusive of all identities? The majority of Americans will soon be non-white, made up of all sorts of diverse backgrounds, cultures and mixed race origins. https://t.co/LtQGd8uLLN
#MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing
prweek.com
Hispanic Heritage Month should remind us that multicultural audiences are becoming the mainstream.
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If your brand is overlooking the #LGBTQ+ community in your #marketing efforts, you are leaving a huge customer base untapped. Our new guide will help you understand how to appeal to LGBTQ+ consumers genuinely. https://t.co/w1WN1jTkZo
#MRX #MarketResearch #MulticulturalResearch
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"#Multicultural #marketing has to be part of the growth process for any company. It's where we're seeing the majority of the growth in consumer segments." https://t.co/kixv9jYanG
#MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #BrandStrategy
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If your brand is overlooking the #LGBTQ+ community in your #marketing efforts, you are leaving a huge customer base untapped. Our new guide will help you understand how to genuinely appeal to LGBTQ+ consumers 👇🏿 https://t.co/w1WN1jTkZo
#MRX #MarketResearch #MulticulturalResearch
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"Having honest and forthright conversations will engage more people in the process of creating the world around us." Read more, in @adage: https://t.co/U1yHCglMzl
#MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #BrandStrategy #UncomfortableConversations
adage.com
We need more and different perspectives engaged in shaping our world.
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How can the use of ethnographic methodologies prevent branding disasters? Our President Kai Fuentes shares more, for @GreenBook: https://t.co/Tt6LoDI48D
#MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #BrandStrategy #Ethnography
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Are you drowning in data but still thirsty for insight? The path to a rich #DataAnalysis starts well before #DataCollection. Learn how to separate the signal from the noise, on the Ebony Marketing Systems blog: https://t.co/s0o5wUT5KZ
#MRX #MarketResearch #MulticulturalResearch
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Hispanics feel underrepresented, almost invisible, on TV — and that should be a concern for marketers missing out on what could be effective campaigns to Latinos, @ana_aimm shares: https://t.co/7qSw9j6qlB
#MRX #MulticulturalResearch #MulticulturalMarketing #HispanicHeritageMonth
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The modern American demographic & cultural landscape has #multicultural segments at the center. To survive and thrive, spending on multicultural segments needs to be non-negotiable. https://t.co/aY95iqEIit
#MRX #MulticulturalResearch #MulticulturalMarketing #BrandStrategy
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What tools are you using to create and keep current the portrait of your ideal customer? Gathering #competitiveintelligence can yield invaluable #insights. Learn more, on the Ebony blog: https://t.co/4Rmv8Mb5qn
#MRX #MarketResearch #MulticulturalResearch #BrandStrategy
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Being an #accomplice means sharing the burden of the emotional labor usually borne by people in marginalized groups alone. Our president Kai shares some tips on how to be a better accomplice: https://t.co/7G59SCSS7W
#MRX #MarketResearch #MulticulturalResearch #Insights
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