Dom Boyd
@DomBoyd
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Joined June 2008
Q: What do KFC, McDonalds, M&S, Coke, Cadburys, Amazon and Morrisons all have in common?. A: They all star in our Xmas Ads Quiz of the Year* .*this may not be totally true .Such fun to film.
How well do you "Know the Public" and what they think of this year's Christmas ads? @Kantar brings the insight – and the festive cheer: #ad #christmas
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RT @Campaignmag: How well do you "Know the Public" and what they think of this year's Christmas ads? @Kantar brings the insight – and the f….
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😁👇👇👇👇.
The latest Google Firestarters podcast episode is now up - this one featuring the excellent @DomBoyd from Kantar - the best half an hour you can spend thinking about advertising effectiveness. Spotify and Apple
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So. Do different.
Nice to see the groundbreaking insights coming out of big conferences at the moment that. uh. checks notes. repeat what we have known for literally years. Self-(re)affirmation, eh? What a thing.
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RT @EffieAwards: A massive THANK YOU to our 2023 @Effie_UK Grand Jury. So much talent in one room! 🤩Thanks to Stephen at @feelgoodwoo @az70….
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RT @v_praveen: Brands with pricing power enjoy higher prices and increased brand value over time. Or as Warren Buffett observed, a good bus….
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If there was a Cannes award for adland own-goal, this would win the Grand Prix. Thankfully, the public are the ones that matter, and they’ve been eating it up.
I’ve got no dog in this hunt, mind you. But to give this masterpiece a bronze is an outrage, Film Jury. It’s loaded w/ insight, imagination, charm, great casting and performance…fame. (Effective, too, I’ll bet). #CannesLions2023 #smh .Watch:
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Some thoughts from yours truly on why consistently is a brand’s best friend - especially right now.
A return to old campaigns marks maturity among marketing teams – a view from @DomBoyd @Kantar_UKI
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RT @WARCEditors: Missed out on this Creative Impact session at @Cannes_Lions? Don't worry, we've got you! @DomBoyd & @felipecthomaz were on….
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Brands with pricing power enjoy higher prices and increased brand value over time. I.e, as Warren Buffet observed: if you can maintain/raise prices without losing business, you got a great biz—and brand building is the driver. via @DomBoyd Simon Atherley.
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Chuffed to do this - just in time for Cannes!!!!.
The latest episode of Google Firestarters is NOW UP. This one featuring the excellent @DomBoyd from Kantar giving a masterclass of insights on advertising effectiveness
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RT @neilperkin: The latest episode of Google Firestarters is NOW UP. This one featuring the excellent @DomBoyd from Kantar giving a masterc….
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Why should anyone care about creative quality? In a word, profit. #kantar #marketingeffectiveness
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Simples. Hard, but worth it.
Richard Branson & Steve Jobs on the power of simplicity. In How to write better copy by @HarrisoSteve
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Good to see innovation in the creative sector. Though not sure an AI only model is the optimum one.
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Yup.
Want to double the chance of your advertising to be successful? do upfront quali research to check if your creative idea is triggering any emotion. Thx to @DomBoyd and @Adweek for these insights shared at #BrandweekEurope today.
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Such fun. Top notch panel.
At #BrandweekEurope, we heard from @johnniewalker_'s @Chris_Goddard, @VCCP's @gen_hole and @Kantar_UKI's @DomBoyd about how they have developed recent campaigns that "reeboot emotion back into advertising."
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